Establishing a Web Presence: Case Study of Nike

Running head: Nike E-business 1
Establishing a Web Presence
Case Study of Nike
Student Name
Institution Affiliation

Nike E-business 2
Introduction
In each company, there is always a need for the firm to host its websites on the web so
that can be accessed by everybody over the web. Ideally, the major idea is to make it visible and
clear to all who may wish to know more about the firm. In addition, considering that our case
study company deals with products ranging from clothes to shoes and they need to market their
products, there will be a need for Nike to associate themselves with a good web hosting company
who will help them in storing their web files. Web hosting in computer jargon is a service that
usually allows a firm or a company individual to be able to post their own site or a web page
over the internet (Smith, 2019). The web host or the provider is considered as the business owner
who usually provides the companies with the technologies and services meant for hosting and
thus allowing the company website to be viewed over the internet. In this concept, the company
of Nike needs a proposal of a good web hosting company and how such can help them to build
their files or information in all concepts all ideas.
Web Hosting
Ideally, in this concept, Nike is an international company and thus the selection of the
web hosting company will be very fundamental as it will affect the entire information stored on it
Information is usually termed as confident and private though in this case, the frontend is open
for the public. In understanding the best web host company, there is a need for one to know what
you are paying for, understand all the tricks of prices, how trustworthy the provider is,
understanding the limits among others. Ideally, due to its very large database which may require
terabytes of data they need to use Wix web hosting. This company is well known for being good
in storage and website building and thus helping the company like Nike to be able to establish
itself in all aspects. This usually creates a good environment between them and the client (Com,

Nike E-business 3
Upgrade Your Site with a Premium Plan, 2019). In this case, Wix web hosting is just like any
other company in that, the websites of the company after they have been built they will be stored
on servers. At the servers, the users can be able to view all the information in that specific
website of Nike and all in is needed is just typing the website address or the domain of the
specific website in one’s browser. The PC is supposed to connect to the server which in turn will
respond by giving response through the browser. Some of the services given by Wix web hosting
are such as the Email Accounts, Web Building tools, website, FTP files upload, and databases
meant for storage.
Figure 1 Wix web hosting company features
Services
This web hosting company usually allows the company or an individual to create and
being able to store all the data on their website. They give the company a unique address on the
web where the users and viewers, as well as the visitors, can be able to view the firm website.
Ideally, at the initial stage they offer one 500MB for a starter which is usually free but if you
need more storage like in our case study of Nike like Gigabytes then will need to update to
premium where one can do more as explained in the features above in figure 1. Any company