Marketing Strategies of Nike: A Case Study

NIKE 1
Nike
By
[Students name]
Course
Institution
Date

NIKE 2
Nike can be considered as one of the most successful companies that produce footwear products.
There are various aspects which must be addressed by all companies which want to be
successful. The aspects include product quality, pricing strategies, distribution strategies,
marketing strategies, and customer satisfaction. The manufactured products should be availed to
the target market in time so as to maximize sales [2]. This calls for effective supply chain
management which will help the company distribute the manufactured products effectively. This
essay is written to address the marketing strategies employed by Nike which has made the
company to be durable.
Nike produces footwear which is most used by professional sportsmen and women. The target
market for the company is sportsperson who have been largely used to promote the footwear
through sponsorship deals. The company manufactures products which satisfy the needs of the
target market as there is great emphasis on product objective or purpose [4]. This helps the
marketing operations as it helps to create psychological effects which can be associated with the
shoes. When the person promoting the shoe is associated with victory, other people will be
willing to purchase the same shoes so as to be successful too.
The company has also employed proper pricing strategies which have enabled the company to be
able to realize high revenues. The company has adopted premium pricing strategies because the
target market is concerned with the quality of the product and not the cost of the product. This
has enabled the company to endure turbulent times successfully because the sales of the
company do not depend on the income of the consumers [1]. The sales of the company depend
on the quality of the products availed to the market. This is one of the factors which has enabled
the company to be durable and still make profits when other footwear manufacturers are
struggling to break even.
The marketing strategy of Nike also largely depends on product promotion and commercials.
The company invests heavily in mass media commercials which have enabled the brand to be
popular among many sportspeople [1]. The company also has a unique marketing slogan which
motivates consumers to face whatever challenge that comes on their way to success. The
marketing of the products has also been aided by professional athletes who have signed contracts
with the company in order to endorse a certain type of footwear manufactured by the company.
The contracted professionals usually have huge social media following and the followers will