Marketing Strategies and Success of Nike - Business Management

This article discusses the marketing strategies and success of Nike in the global market. It covers the different marketing mix elements, strong product portfolio, emotional advertising, and branding. It also analyzes the durability and success of Nike, including the usage-based positioning, styling, sponsorships, and targeting of different users.

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Table of Contents
Marketing Strategies of Nike.....................................................................................................2
Analysis of Durability and Successfulness of Nike...................................................................3
References..................................................................................................................................4

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Marketing Strategies of Nike
Nike tries to use the psychographic segmentation which helps them in making the
offerings attractive and target the different customers. With the implementation of the
marketing mix of Nike, this mainly focuses on the place, product, price and promotional
events wherein Nike have their presence in all the countries in the world. From the article,
this can be analysed that Nike is successful in global marketing as they understand the world
market and they have the personalized approach to reach to the different audiences
effectively as well (Warrillow 2018).
Furthermore, strong portfolio of the product of Nike helps them in attracting the
different customers and they have different kinds of products as they use the premium
marketing strategy in order to target the niche customer segment in the entire market
effectively. When snub of Onitsuka became the impetus of Knight, this provided them with
total control of the development of products and this helped Nike in becoming one of the
largest and valuable companies in the entire world (Warrillow 2018).
Nike is one of the most successful and valuable organizations in the entire world both
from the sales along with the marketing initiatives in an efficient manner. The emotional
advertising along with branding of Nike has helped them in managing the strategy which
helps in appealing to the different aspirations of the company which will be beneficial for the
overall success of the organization in an effective manner (Jaworski 2018). Additionally, this
can be analysed and identified that marketing strategy of Nike embraced by different
companies along with the proper and effective distribution network which helped them in
improving the sales effectively.

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Analysis of Durability and Successfulness of Nike
There are different reasons which are essential and responsible for the overall
successful of Nike in the entire market in an effective manner. The product along with
usage-based positioning has helped Nike in becoming successful in the different operations
in all the parts of the world which has been done by them by implementing the differentiation
targeting strategy in order to target the different customers in the overall competitive kind of
market. The other marketing strategy which has been adopted by Nike and this has been
successful in nature is the styling of the different products which are being sold by them
(Olson et al. 2018).
The different sponsorships which have been adopted by Nike has helped them in
building a strong and global image of the brand by putting their logo in forefront of the
different sporting events which are global in nature. The company tries to perform the same
through triumph with the apparel wherein the main aspect of Nike is to hire the different
popular athletes for advertising their products in the market and this attracts the customers in
the market eventually in a positive manner (Baker 2014). At last, Nike tries in targeting the
different users who are possible in building up the intimacy of the product who are more
concerned regarding the quality of the products and the cost is not at all the factor which is
being taken into consideration by them.

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References
Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher
Education.
Jaworski, B.J., 2018. Commentary: advancing marketing strategy in the marketing discipline
and beyond. Journal of Marketing Management, 34(1-2), pp.63-70.
Olson, E.M., Slater, S.F., Hult, G.T.M. and Olson, K.M., 2018. The application of human
resource management policies within the marketing organization: The impact on business and
marketing strategy implementation. Industrial Marketing Management, 69, pp.62-73.
Warrillow, J. 2018. Forbes. [online] Forbes. Available at:
https://www.forbes.com/sites/johnwarrillow/2017/01/18/how-nike-became-one-of-the-
worlds-most-valuable-companies/#65d0bce35a99 [Accessed 27 Oct. 2018].