This article critically evaluates the techniques used by Nike to leverage and extend its brand. It discusses the use of digital advertising, targeting emotions, and phone ads.

Explore the various techniques used by Nike to leverage and extend its brand. Learn about digital advertising, targeting emotions, and phone ads.

Nike Branding Techniques

Techniques Used by Nike for Branding

This article critically evaluates the various techniques used by Nike to leverage and extend its brand. It discusses the importance of branding, the use of online digital platforms, targeting the emotions of viewers, and mobile ads. The article highlights how these tactics make Nike's branding unique and effective.

Marketing

This presentation discusses the use of digital marketing in a specific communications strategy. It reviews examples of Nike and Adidas and explains how they contribute to the communications strategy for their respective organisations. The presentation also discusses the effectiveness of these examples and ranks them in order of effectiveness. The subject of the presentation is digital marketing and communications strategy. No course code, course name or college/university is mentioned.

Use of Digital Marketing in a Specific Communications Strategy

This presentation explores the use of digital marketing in a specific communications strategy. It provides examples from Nike and Adidas, showcasing how they utilize various digital media channels to promote their products and services. The presentation is for the Practical Digital Marketing Assessment 2 in the BMP3006 course at Regent College London.

Presentation

This article discusses the importance of customer experience strategy and how to identify digital touch points. It emphasizes the need to create a clear customer persona and provides insights on enhancing customer satisfaction through digital experiences. The focus is on Nike Company and its approach to promoting its products and services through various digital touch points.

Design and Creativity

Customer Experience Strategy

Data Science and Big Data

Healthcare and Research

Political Science

Digital Marketing Assignment: Marketing Strategies

This article discusses the role of social media in digital marketing and analyzes Android's ad campaign 'Friends Furever'. It covers the target audience, marketing goals, and advertising mediums used to make the campaign go viral.

Techniques Used by Nike for Branding

End of preview

Techniques Used by Nike for Branding

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

Customer Experience Strategy

Digital Marketing Assignment: Marketing Strategies

Social Media and Digital Marketing

Techniques Used by Nike for Branding

End of preview

Techniques Used by Nike for Brandinglg...

Use of Digital Marketing in a Specific Communications Strategylg...

Use of Digital Marketing in a Specific Communications Strategylg...

Customer Experience Strategylg...

Digital Marketing Assignment: Marketing Strategieslg...

Social Media and Digital Marketinglg...

Techniques Used by Nike for Branding

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

Customer Experience Strategy

Digital Marketing Assignment: Marketing Strategies

Social Media and Digital Marketing