Nissan Strategy Report

NISSAN STRATEGY
REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................4
P1 Impact of macro environment................................................................................................4
LO2..................................................................................................................................................7
P2 Internal environment and capabilities....................................................................................7
LO3..................................................................................................................................................9
P3 The Porter’s five forces..........................................................................................................9
LO4................................................................................................................................................11
P4 Strategic planning.................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business strategy plays an excellent role to a business and or company to achieve great
profit margins. In this dynamic and modern world, effective strategic management plan is the
only way to different organisations to gain highly competitive advantage in the market. Making a
plan for business strategy management is very necessary task to a company, because competition
within each industry or sector is continuously increasing. That’s why it is too important to a
company for properly managing its different business strategies to perfectly deal with high
market competition. A company always need to make a specific plan to deal with various factors
also which has involved in its business environment, because these all factors highly affects
company while managing business strategy. This report discusses business strategy of Nissan.
This is one of the leading Japanese automobile brands, headquartered in Nishiku, Yokohama,
Japan. Nowadays, Nissan has the large customer base in global automobile industry. Some
productive frameworks also have been used to systematically analyse strategic management of
the company.
MAIN BODY
Company background
Nissan is one of the most popular automobile companies, founded in 1993 and
headquartered in Nishiku, Yokohama, Japan. Nowadays this company is systematically
expanding its business activities in lots of new countries in across the world (Desyllas and et.al.,
2018). The mission of company is to increasing market share with 10% in the global automobile
industry. The vision of Nissan is to offering its products and services within each and every all
countries. Key objectives of this company are as follows; increasing brand image in market by
fulling corporate social responsibilities on time, make huge customer base through providing the
quality services etc. The upper management at Nissan believes in maintaining an ethical
workplace within its business environment, that’s why nowadays Nissan is operating its various
busines operations on its progressive path.

LO1
P1 Impact of macro environment
Factors which has involved in Nissan’s macro business environment are highly affecting
company’s various business operations in both manners positively and negatively. In this
situation, top-level management of company should use different innovative tools and
frameworks, like; PESTLE analysis and Stakeholder analysis for properly analysing impact of
different macro environment factors. It is very necessary task to this automobile company,
because by analysing impact of macro factors existing management can easily make productive
business strategies. There are PESTLE and Stakeholder analysis frameworks has been used
below;
PESTEL Analysis
PESTEL Analytical tool is very innovative tool in the terms of analysing major macro
environment. Currently most companies within market are taking lots of advantages through this
tool, in which upper management of Nissan also should highly consider this tool for
systematically analysing impact of external and macro environment factors (Pedron, 2018).
Basically, PESTEL term indicates six key macro environment factors called; political, economic,
social, technological, legal and environmental factors which has been discussed below;
Political factors: These factors are highly affecting Nissan, because the upper management of
company always responsible to fulfil different formalities which imposed by local government of
a country and nation. For example; the UK’s has imposed taxation on all businesses or ventures
which are operating under its authorised zone. That’s why existing management at Nissan need
to fulfil taxation formality. According to governments of many countries, a business always
responsible for not harming health of people by its operations, so that Nissan is required develop
appropriate strategy to avoid conducting those all business activities which can be harmed heath
aspect of people. These factors fully affected strategic environment of Nissan.
Economic factors: Economic factors also highly influences Nissan’s busines operations.
Basically, company can easily sale its products and services in those countries which has well-
developed economic conditions. Suppose the United Kingdom has very well economic
conditions, in which Nissan can generate huge profit margin in this country by using some