This presentation discusses the implementation plan for Nokia's comeback in the mobile phone industry, including the development of an effective operating system, improvement in design and quality, and application of competitive pricing policy.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
NOKIA -BACKINBUSINESS Name of the Student Student ID Name of the University
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Implementation Plan Theimplementationplanincludes majorly three different objectives: Thedevelopmentofaneffective operating system. The improvement of the design and the quality of the products. Theapplicationofthecompetitive pricing policy.
Development of OS Need of the development: FailureoftheSymbianoperating system. Scopeofefficientdesigningofthe popular mobile applications. Improvement of the performances of the mobile phones.
Development of OS ObjectivesActions to be takenAuthorityTimefra me Expectations of the Stakeholders To improve the operating systemof the organizati on. Conductintensiveresearch onthedevelopmentofthe opensourcedoperating systems. Researchand Development Department. 1-2 yearsThecustomersoftheorganization requires to have an improved operating system for the products and that can be significantlyachievedwiththe improvement in the operating system. Theeffectiveachievementofthe customers’ preferences will enable the organization to increase their sales and the revenue as well.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Development of OS Stakeholder expectations: Customers:Improved products. Shareholders:Improved revenue.
Improvement in the Design and Quality Need of the improvement: Dissatisfactionofthecustomers regarding the outdated looks of the phones. Heavy weight of the phones. Low voice quality. Low picture quality. Absence of the modern attractive design.
Improvement in the Design and Quality Toimprove thedesign ofthe products in termsof thevoice andaudio quality. Conductintensive researchforthe incorporationoftheHD picturequalityinthe productsandimprove the sound quality of the low priced smartphones. Theimprovementofthe stylestatementofthe productswiththe conductionofeffective experimentswitha precisefocusonthe Research and Developme nt Department . Manufacturi ng Department . 1 yearsOneofmajorconcernofthe customersoftheorganizationwas the low voice and picture quality for their products. The incorporation of theimprovedvoicequalityinthe products of the organization and the improvementof the picture quality of the products to HD quality will be ofgreatsignificanceforthe organizationinattractingthe customers. ObjectivesActions to be takenAuthorityTimefra me Expectations of the Stakeholders
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Improvement in the Design and Quality Stakeholder expectations: Customers:Lighter products, improved design, HDpicturequalityand good sound quality. Shareholders:Improved sales and revenue.
APPLICATION OF THE COMPETITIVE PRICING POLICY Need: To be relevant in the industry in terms of offerings. Toremaincompetitiveinthe consumer electronics industry. To manage the cost leadership of the Chinese counter parts.
APPLICATION OF THE COMPETITIVE PRICING POLICY Toapply the competitiv epricing policy Conductamarket researchforthe identificationofthe pricesofthecompetitor organizationsandapply thepricingofthe products in 2% less than theaveragecompetitor prices. Marketing andSales Department . 6 Months Thecompetitivepricingpolicyhas thepossibilityofenablingthe company to target a larger customer base and that will be significant for the shareholders of the organization in the gaining an increased revenue. Thecustomersoftheorganization willbeabletopurchasethe productsatacomparativelylesser prices. ObjectivesActions to be takenAuthorityTimefra me Expectations of the Stakeholders
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser