Digital Marketing Strategies of Nokia Corporation: An Analysis

report

Contents
Introduction......................................................................................................................................1
Current Offering..........................................................................................................................1
Positioning...................................................................................................................................1
Target Audience of Brand...........................................................................................................1
Digital Marketing Strategies............................................................................................................1
Analysis & Evaluation.................................................................................................................1
Unsuccessful factors of the Digital Marketing Strategies of the Brand..........................................2
Competitor Brand which is success and compare them..................................................................3
Recommendations & Conclusion....................................................................................................4
References........................................................................................................................................4

Introduction
In the online world, the speed of the technology and the innovation has been considered to be a
major challenge for the business. With social media growth, the challenges for the company
seems to be rising. In this competitive world, the digital marketing has been keeping its pace at
the highest, where companies with high turnover use advertisements etc to reach to the people.
Current Offering
We have chosen Nokia Corporation which was found in 1865 in Finland. The company has been
providing the customers with the different mobile designs and it has been able to launch the
different series of the smartphone with more RAM and higher camera resolution as well.
Positioning
The company holds only the market share size of 37% where it has been experiencing a major
decline by 8%. This has been mainly due to the proper strategy set in by the company.
Target Audience of Brand
The customers who wish to buy the small size, big size phone, from a low budget to the higher
budget of people are the target audience of Nokia (Giachetti, 2018). They are trying to cover the
entire audience with people between age 20-40 years which include the teenagers and the
business class.
Digital Marketing Strategies
Analysis & Evaluation
Considering the marketing strategy of Nokia, it tends to grow to 74% in 2006 from 61.5% in
2005. The company has used a larger share of the portion of the market before iPhone came out