Digital Marketing Strategy for Motorola

RUNNING HEAD: Digital Marketing 0
Motorola
Digital Marketing

Digital Marketing 1
Contents
Introduction................................................................................................................................2
Company’s failure in digital marketing strategy........................................................................2
Target customers........................................................................................................................3
Digital marketing strategy..........................................................................................................5
Facebook.................................................................................................................................5
Instagram................................................................................................................................7
Twitter....................................................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................12

Digital Marketing 2
Introduction
Motorola was established in 1928. It was an American multinational telecommunication
company. In 2011 the company split into two companies, Motorola Mobility and Motorola
Solutions. The headquarters of both companies are located in Schaumburg, Illinois. The
company primarily manufactured smartphones and other mobile devices. Digital marketing
means the use of internet and other means of digital media and technology to support modern
marketing. The digital marketing includes internet media such as emails, Facebook, website
and more. It helps the company to achieve goals by using online marketing. It is also a plan
of action to achieve the desired goal. This report includes a digital marketing strategy for
Motorola. The reasons have been explained why Motorola was unsuccessful in it’s digital
marketing strategy. The target customers of the company have been defined to whom it is
trying to appeal. The reasons have been explained of company’s failure in meeting the
demand of target customers digitally. Further Facebook, Instagram and YouTube have been
implemented into the digital marketing strategy of the company. Finally, the visualization of
all three social media has been given to support marketing.
Company’s failure in digital marketing strategy
The reason for company’s unsuccessful in digital market strategy is that it did not use social
media platforms like Facebook, Instagram, and YouTube. Similarly, the strategies which
were used by the company did not have a set goal. It resulted in wastage of resources and
time. It was also one of the reasons for company’s unsuccessful in digital marketing strategy
that it tries to fulfill everything at once (Hassan, Nadzim & Shiratuddin, 2015). It should
notice that digital marketing strategies require a call to action and results which can be
measured. The reasons for company’s unsuccessful in it’s digital marketing strategy are:
Lack of research
The digital marketing strategy is focused on customers. The company is required to focus
more on the audience, their needs, wants, and luxury. The lack of research resulted in losing
customer’s interest. It was not able to provide customers what was wanted by them. It could
not focus on users trend.
No promoting content

Digital Marketing 3
There was no promoting content available by the company on the website. The content
available was not successful in promoting the company (Leeflang, Verhoef, Dahlström &
Freundt, 2014). The company needed to distribute and promote it with fervor and
commitment. The company was not familiar with the strategies to increase content reach.
Lack of originality
Most of the content is unoriginal. It is not sufficient to get people on the website. It is strong
enough to get people to take action. It is the original stuff which can get people to come back
on your website. The company intended to get ideas and topics from competitors. This is the
reason Motorola lost in this segment.
No networking
There was lack of network in the digital marketing of Motorola. The company focused less
on building relationships. The efforts of relationship building efforts comprise clients, leaders
of the field, top publishers and people from the same field (Tiago & Veríssimo, 2014). The
network is a key to create interesting marketing content, meeting new people, intensifying
reach and winning business (Stephen, 2016).
Lack of commitment
The lack of commitment is also a major reason for the failure of digital marketing. The
company needed to read and understand reviews. The reviews could help the company to
make changes and more commitment towards customers.
Target customers
The target customers for Motorola were meant for the people who are interested in own
smartphones. The company is trying to appeal a wide range of customers ranging from the
20s or 50s and as long as the person has the ability to purchase and use the product. The
company mainly targets:
Teenagers to early adults (14-25): This age group is seen more passionate towards purchasing
mobile phones. These customers have the ability to purchase any model of the company.
Adults (26-50): This target group specifies the large portion of company’s mobile phones.
They have the most ability to purchase products. This segment mainly purchases medium to
high range products.