Managing & Developing Innovation & Creativity at Nokia

This report discusses managing and developing innovation & creativity at Nokia. It covers the overview of Nokia, problem identification, data, models, theoretical concepts, research methodologies, solutions, and innovation audit methodologies used by Nokia. The report suggests using Six Sigma as a relevant approach to improve digital marketing strategy and attract more customers. It also recommends targeting pure Android experience and creating capability of leading with OS ecosystem to compile reasons for smartphone users to consider Nokia.

MANAGING AND DEVELOPING INNOVATION & CREATIVITY (NOKIA)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview: Nokia..........................................................................................................................3
Problem identification..................................................................................................................3
Data, models and theoretical concept..........................................................................................4
Research methodologies .............................................................................................................6
Solution .......................................................................................................................................7
Innovation audit methodologies...................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Present report is based on Nokia which is established in 1865, and based in Finland.
Products and services offered by Nokia are networking and telecom infrastructure, mobile
smartphone come with android, Wi-Fi routes, network security solution, smart TV's and lighting.
Also, study discussed overview, and problem identification by supporting data, models, theory
and concept which can be use in report. The problem identified in Nokia is related to marketing
thats iss necessary tos consider also providing strategy for improving the recommendation. Then
research methodologies that help to provide possible solution for in order to drive new support.
Lastly, support with innovation and audit methodology in order to identify potential issues and
its solution.
MAIN BODY
Overview: Nokia
Innovation and creativity management help to act as balancing creativity and innovation
at organization, Nokia is Finland based company which is established in the year 1865, also this
has second largest mobile phone maker by 2012 after Samsung, the market share of the company
is 22.5% for the first quarter of 2012 (Ghosh, 2018). Nokia's used to be are the front in terms of
innovation in the mobile industry that had huge market share of mobile phone. Products and
services offered by company are networking and telecom infrastructure, mobile smartphone
come with android, Wi-Fi routes, network security solution, smart TV's and lighting. In the year
2007, iPhone launches which promotes the app development and also it has opened new
opportunities for the developer as well as in order to create innovative application. This is also
helped to create the innovative technology so that people easily access to the internet application,
service and tools.
Problem identification
The problem identified in Nokia is related to the marketing unsuccessful strategy because
poor marketing strategy is impacted on psychological effect on viewers so audience will
remember the product ors services provided by Nokia. IPhone is one of the first company that is
use this model for marketing and set on top also Samsung followed same in order to involve the
Samsung Galaxy series on the other hand, Nokia failed for taking cues (Febrian, 2020). Also, it
is inefficient to sell and method. After seeing the mess, company has decided to come with
fascinating software and hardware innovation. However, it can already in the market by its rivals
3

and affected uniqueness of innovation. Further, it can be analysed that failure in Nokia's
marketing and strategies have helped in order to play important role for elimination in mobile
industry. It has been said that it is necessary to solve the problem in order to adopt digital
marketing strategy which help to attract mores customer as well ass it helps to update them
regarding new proctor services launched by company.
Data, models and theoretical concept
According to Kumar, Bankoti and Maurya, (2021) it has been analysed that concept of
innovation is what makes good companies great and it is not related to invention. Creativity and
innovation are played important role for organization especially in IT and telecom can be
changed the cycle in any way. On the basis of theoretical concept and statistics it can be
identified that there are 3 billion mobile phone users are using mobile that is ordinary mobile
phone. Vision of Nokia is to influence the generation of creativity and innovative management in
order to build great mobile products which help to enable billions of people worldwide also stand
in the competitive environment. The six sigma used by Nokia in order to provide different
programs such as classroom training in which master told them about real-life experience. Then
on-site training helped to meet specific needs of company also online training are tailored in
order to meet specific needs such as marketing problem. Also, it is focus on white , green, black
and yellow belt which help to providing them certification and training that help for providing
the option in order tos prefer self faced program. According to six sigmas it has been
recommended that this approach should be uses by company in contexts to provide webinar
training improving digital marketing problem in order to provide an interactive experience taught
by trainer.
It has been analysed that on the basis of Huawei held the largest shares of 5G patent
families worldwide on February 2021 by 15.29% for all 5G patent families that is owned by
Huawei. For research and development company more focus on investment in order to spent
more than 4.22 billion euros (Statistics of Nokia., 2018). Also, expenditure is dropping to below
two billion US dollars in 2014 and then Nokia decided to company selling segment to Microsoft
and restructuring for focusing on network infrastructure (Sanchez-Aguilera, Wheeler and Ascoli,
2021).
4

It has been said that in the year 2021 Nokia generated 21.1 billion euros for net sales in
order to increase from last year made by company are related to founded in 1865, and then it is
more focus on developing communications as well as he by focus more on ventured into
different market (Key identification of statistics., 2020). It is emerged as the market leader for
mobile market in early days of smartphone era. Business evolutions of the company to focus
more on data networking services and all the equipment of telecommunication through
subsidiary Nokia Networks. Also, it provides the service for mapping application and clouds
computing. This is leading ass the telecom infrastructure companies that face competition from
Huawei, Qualcomm., Cisco etc.
5

According to second generations model of it has been analysed that it is related to
market pull that is used by Nokia in order to more focus on market needs After failure in
smartphone company decided to mores on development of telecom services which provide better
result in order to cost benefit analysis (Ammar, Noirie and Tixeuil, 2019). This is process helps
to reduce the time for research and it helps to support the dynamic research in short period.
Research methodologies
There are different type of creativity and innovations methodologies used by company in
such as follows:
Six Sigma- This methodology is help to provide new efficiencies or improvement
process which include all the steps of define, measure, analyse, improve and control. In order to
define the problem of Nokia it helps to improving the strategies.
Agile- This is the process of prioritized by several evaluation method that can be built for
improving concurrently with idea management.
Design thinking- In this process it helps to socialize the process in order to focus on
customer who begin empathy phase in regard to offline research and then it helps to provide the
possible solution with the help of developing new concepts.
Global innovation management methodologies- This methodology is related to which
help to solve any problem in order to disruptive and incremental change. In this process there are
five steps which are as defining the goal, conducting research, align their strategy, develop
concept that help to make inspiring ideas (Chetot, Egan and Gorce, 2021).
6

Solution
It has been critically analysed that there are creative method can be used by company
such as Six sigma help to improve the old process in order to provide improvement regarding
digital marketing problem. On the other hand, it has been identified that there are agile process
can be used but it is only work when it comes to manage the strategies. Then designs thinking is
the approach which helps to provide possible solution that can be used in order to use offline
research method and this approach is time-consuming and not much effective, Further, global
innovation management methodologies are helps to solves the problem by considering
incremental disruptive change. In order to apply all methodologies in terms of solution are
related to defining the problem regarding digital marketing that affect Nokia in order to lose the
place in market. Also, it is necessary to use new strategies which is related to take the feedback
from customer so that it will help to improve the strategy for innovation. Innovation for software
is good but it is also necessary to implement the solution by six sigmas so that it can save time
and money both. In context to marketing strategy, it is necessary to work on establishing cross
culture workflow so that it helps to give the knowledge of how competitor can change their
strategy for the development of new software (Fu, Wang and Huang, 2019).
Suitable solution- Six sigma is relevant approach which can be used by company in order
to make innovations and attracts large number of customer. Nokia should also target to providing
pure Android experience that add some popular feature from existing app library and promote it
on digital marketing platforms such as Instagram, website etc. The design of Nokia device can be
created capability of leading with OS ecosystem that can compile reason for smartphone users in
order to consider the Nokia. Yes, I think innovations is one of the best approach that can be used
by Nokia ins order making positions in the market.
Steps of Implementation plan:
 Work plan- This is the first stage of implementation of plan in order to follow the
strategy of digital marketing strategy for innovation of company.
 Resource plan- On the basis of six sigma, it is necessary to plan resources according to
solve the problem such as creating new website and active on digital marketing tool so
that it can be easy to use in order to manage all the possible resources and facing the
challenges like losing the position in market.
7

 Stakeholder management plan– For any plan it is necessary to consider this stakeholder
who are responsible for facing the challenges such as, marketing team, human resources
team who are responsible for hiring the best candidate, top managements of Nokia.
 Risk assessment plan- This is the major risk which need to consider such as hackers can
theft the data so it is necessary to manage the risk assessment plan.
 Quality control plan- This is the last stage which help to measure the quality of plan or
action taking by team in order to consider all the aspect.
Innovation audit methodologies
The audit methodologies are referring to the process or procedures that used for assess
company financial and business risk. There are internal and external audits that may use for
reviewing the specific information relating to different operations of the company. Deloitte is
based on Helsinki, Finland that’s help to serve as auditor for financial year which is ended on 31
December. Nokia hired the innovation audit methodologies which help to control the corporate
level whch help to tone from the top and also it contain values and code of conduct that’s help
for providing discipline and structure in order to makes decision process and the way of working.
This is the significant process which help to provide complete end to end view for the
financial process in order to identify key control points and involved organization that help to
ensure about coverage which is important for financial statement assertions that control
management within Nokia (Innovation strategy used by Nokia, 2020). For the internal audit there
are independent function are used by company in order to evaluate the effectiveness and
adequacy of our system of internal control. The head of internal audit function is directly access
to audit committee which is involving the management. All the authority for internal audit is to
help derive the function of board of director.
CONCLUSION
It has been concluded that innovation played important role for improve the efficiency of the
company as well as it helps to expand the business in right direction. Nokia innovates by
providing telecom services and software development in order to innovate the business. Also,
report discussed by finding problem identification for existing market then evaluated relevant
model and theoretical concept which help to provide relevant information of the company.
Further, Research methodologies are classified into innovation which also provided possible
8

solution for the company. Then, innovation audit methodology in order to identify the innovation
audit methodologies.
9

REFERENCES
Ammar, N., Noirie, L. and Tixeuil, S., 2019, June. Network-protocol-based iot device
identification. In 2019 Fourth International Conference on Fog and Mobile Edge
Computing (FMEC) (pp. 204-209). IEEE.
Chetot, L., Egan, M. and Gorce, J.M., 2021. Joint identification and channel estimation for fault
detection in industrial IoT with correlated sensors. IEEE Access, 9. pp.116692-116701.
Fu, Y., Wang, X. and Huang, T., 2019, July. Sta: Spatial-temporal attention for large-scale
video-based person re-identification. In Proceedings of the AAAI conference on artificial
intelligence (Vol. 33, No. 01, pp. 8287-8294).
Ghosh, A., 2018, May. 5G new radio (NR): Physical layer overview and performance. In Proc.
IEEE Commun. Theory Workshop (pp. 1-38).
Kumar, R., Bankoti, N. and Maurya, A., 2021. CORPORATE SOCIAL RESPONSIBILITY
AND MARKETING COMMUNICATIONS: A CASE STUDY OF NOKIA. Academy
of Marketing Studies Journal, 25(4), pp.1-13.
Sanchez-Aguilera, A., Wheeler, D.W. and Ascoli, G.A., 2021. An update to Hippocampome. org
by integrating single-cell phenotypes with circuit function in vivo. PLoS biology, 19(5).
p.e3001213.
Online
Innovation strategy used by Nokia, 2020. [Online]. Available at Available at
<http://ioopl.blogspot.com/2013/10/creative-and-innovative-management-in.html>.
Key identification of statististics., 2020. [Online]. Available at
<https://www.statista.com/topics/1183/nokia/#dossierKeyfigures>.
Statistics of Nokia., 2018. [Online]. <https://www.statista.com/statistics/267819/nokias-net-
sales-since-1999/>.
10

11