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A Study on Non-Governmental Organizations (NGOs)

   

Added on  2019-11-29

6 Pages1861 Words445 Views
NGOs NEED HIGHLYPROFESSIONALFUNDRAISERS,MARKETING TEAMS ANDPUBLIC RELATIONLOBBYIST. ARGUE THEPROS AND CONS OF THESAID PROPOSITION[Type the document subtitle][Type the author name][Pick the date]

INTRODUCTIONNon-government organizations or as is also said not for profit organisations, are formed to basically help the needy, poor, women empowerment, deal with child abuses of various kindsetc. They ensure upliftment of the society in a sustained manner and across the borders as well. These organizations are focussed on particular tasks and the participants are individuals who have a common interest. The NGOs’ main work is to bring the various issues and problems of the citizens in the eyes of the government so that the government can take certainsteps for the prevention of the same. However, the present day NGOs should look upon upgrading their internal technical competencies immediately. NGOs work upon the funds they receive as charities from the various organizations and individuals and are very high on maintaining public relations. But globalisation has led to the emergence of a need of better fundraising techniques which is more professional in nature, a team who could market about their NGO in a more attractive manner so as to attract more people to become their members and also help in receiving huge amounts of charity and also successful in maintain high end public relations (International Institute of Sustainable Development, 2013). The said essay discusses upon the advantages and disadvantages of the said proposition i.e. the need of the NGOs of professional fundraisers, marketing teams and public relation lobbyists. PROS AND CONS OF HAVING PROFESSIONAL FUNDRAISERS BY THE NGOsFund raising in a more professional manner has become very crucial for all NGOs because of the increase in the quantum of the NGOs. Earlier people had very less choice for giving donations, but nowadays the numbers of NGOs opened have increased. Since these are not for profit organizations, hence they do not have profits generated which they can plough backand carry out the work of their organization. Thus the NGOs are highly dependent upon the funds they receive from the donors. Therefore, due to the same, the need for professional fundraisers has become very important, but unfortunately it also calls for various disadvantages also along with the benefits it has to offer. Planning various fundraising events on its own by the NGOs can pose various challenges as well along with the benefits it has to offer. Since the fundraising procedures are basically putting up of events which needs a lot of planning prior to execution as well as execution at a highly professional level due to the growing competition, planning of any event on a big scaleor a small one necessitates the attention of the people who would donate money and also to make people aware of the happening of the event by good advertisement gimmicks.

However, the same is not possible without the help of a professional as they know how to attract the crowd and what to highlight in front of those who are willing to make a big donation for the organization (Cherico 2014). These professional fundraising teams would help to prepare a more convincing memorandum and prospectus which would help in collecting the funds more easily. However these benefits are there for the appointment of the professionals, but at the same time is the budget that the NGOs have in organising such events. It should cross the amount of funds received else such events would be of no economic benefit. The biggest disadvantage is the investment and the risk involved which is very high and whether the return would be good or not. However, the number of advantages it has to offer is many. First and foremost is that these professionals help the NGO get various corporate sponsorships which are a must for the successful union of any event specially for NGOs who basically do not have their own funds. It also helps to raise a huge quantum of money and that too within a very short period of time,which these NGOs would have find it very difficult to otherwise. Since these professionals are well versed with the kind of events which would attract the crowd, they would ensure thatevery penny is received back by the entity. Last but not the least, professional fundraising methods helps in branding a NGO which would help in raising funds in future as well. PROS AND CONS OF HAVING MARKETING TEAMS BY NGOsNGOs are organizations that need to market their objectives and aim to the society so that they can procure funds as these are entities formed for not seeking any profit and hence work basis the funds received by the members and those willing to donate. Consequently they needto appoint professional marketing teams who would help to raise funds easily. Since NGOs generally run very low budget thus appointing marketing teams would turn out to be a costly affair for them, further to this if the said team is internalised then they have to assure to provide them with frequent training of the various developments which would help them to market in newer and better ways (Kenner, 2005). They cannot market their firms in a commercialised manner unlike the corporates. However more than the disadvantage of having a separate marketing team, the said prospect of the now NGOs need a separate marketing team since the competition is so high that if the marketing team is not well versed with fresh ideas then the competitors would be ahead and they would lack raising of adequatefunds. Specifically, the benefits are more if the marketing team is not inbound and outsourcedboth monetary wise as well as experience wise. The internal team may lack the required

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