Managing Conference and Events

Managing Conference
and Events
Table of Contents

INTRODUCTION...........................................................................................................................2
Different categories and dimensions of events.......................................................................3
Different categories of events, discuss the features and current trends..................................4
Design an event layout to correctly set up a conference or event room.................................5
Additional services available within a conference or event environment..............................7
Different management roles within the event industry..........................................................8
Management skills and personal attributes required to work within the events industry......9
Appropriate measures required to provide a secure and safe event venue...........................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
INTRODUCTION
In this time, Event Management is taking a huge market place. In Event management,
events are simply create, plan, conceive and assess. It also consider as project management
execution in which company can plan and develop various type of events such as wedding

events, marketing events, sports events , meetings and conferences. This process can be
identified to implementation of planning, organizing, controlling, and managing a very
influential way. With the help of this process company can receive desirable results. This report
is based upon Inter Continental London Park Lane which is operated by the Inter Continental
Hotel group. This is a famous and Luxury hotel in London. The report comprises of detailed
analysis about various dimensions and categories of events and also explains features and current
trends of events. Apart from this, it designs an event layout for client’s requirements and
highlight additional services which is available within an event and conference atmosphere to
meet client needs and added value. This report also discusses various management roles in
events management. Company and also identify present job opportunities. Lastly, explain and
measure secure event venue, clean and safe environment for guests.
Different categories and dimensions of events
Events can be define as social gathering and the main purpose of this gathering such as
parties, seminars, meetings, conferences, educational meetings, entertainment, reunion. All the
events execute at a particular time and area. To organize events in future, Inter Continental
Landon Park Lane must analyse and evaluate various dimensions and categories. In this report
events are explained into three categories which are discussed below-
Corporate Events – These events are mainly conducted for the purpose to maintain a
healthy relationship between business partners, shareholders, employees and valuable customers
are also invited to become the part of this corporate event. These events organized by the
businesses man. Some corporate events are examples are seminars and conferences, trade show,
team building events and product launch events etc (Bader-Natal and et. al., 2017).
Private Events – These events are organized by the individuals who can conduct and
book event venues occasional celebration with close friends, colleagues and family members.
Some example of private events is birthday parties, weddings, Christmas parties, family reunion,
industry events etc.
Fundraising or charity event- These type of events basically organized by social
workers who are working on NGOs and other social firms. The prime purpose of these events is
to raise funds from Charity and other government sources for the betterment of society. Few

examples of fundraising events of UK are prince’s trust, British heart foundation, Kiltwalk ,
cancer research UK etc( Baldini and et. al. 2017).
These events categories included by the Inter Continental London Park Lane and apart
from this , Hotel Inter Continental also consider various dimensions of events so that hotel can
establish a good relation with clients. There are six dimensions of events which are discussed
below-
1. Anticipation – In this dimension, hotel Inter Continental London Park Lane should
create anticipation for marketing and communication problems. With the help of this
dimension, hotel can generate huge level of interest in individual so that all the people
become very excited to attend that specific event (Chen, Xu, and Ren, 2017).
2. Arrival – in this dimension, hotel Inter Continental London Park Lane need to arrange
safe and secure place which should provide good experience and satisfaction to clients
and guests.
3. Atmosphere – The event management team of Inter Continental London Park Lane must
choose a location which meets the needs and requirements of the customers.
4. Appetite - Inter Continental London Park Lane mainly focus on right choice of food
items according to the budget and the specific occasion.
5. Activity – In this dimension, Inter Continental London Park Lane made all the choices as
per the recreational, entertainment and other activities (Elze and et. al., 2017).
6. Amenities - Inter Continental London Park Lane, must focus on good arrangement for
guests and customers so that they all can get maximum satisfaction so that hotel goodwill
increase.
All six dimensions are playing a important part in events and also create a positive impact
on customers, clients and guests. It’s mandatory for Inter Continental London Park Lane to
maintain clients and guest satisfaction level.
Different categories of events, discuss the features and current trends
Event sector is continuously developing day by day and few changes also taking place as
per the needs and demands of customers and clients. Inter Continental London Park Lane
consider various categories of events to meet all the expectations and requirements of customers.
Different features and current trends are given below which giving impact on event sector -