Non-Market Strategies and Competitive Advantage: A Literature Review

Running head: INDIVIDUAL LITERATURE REVIEW
INDIVIDUAL LITERATURE REVIEW
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1INDIVIDUAL LITERATURE REVIEW
The competitive advantage of a certain business organization refers to the leverage
that a certain business has over the competitors of the concerned organization in discussion.
The competitive advantage of the business organization generally faces an enhancement
during the conditions wherein the concerned firm has been performing better than the
competitors of the firm in the given market. The literature review that follows tends to deal
with the two non-market strategies that might influence the competitive advantage of the
business organizations. The literature review attempts a discussion on the opinions that have
been shared by the eminent scholars and experts in the field.
Liedong et al. (2015) in the article entitled “Toward a View of Complementarity Trust
and Policy Influence Effects of Corporate Social Responsibility and Corporate Political
Activity” attempts a discussion on the various matters that pertain to the effectiveness of the
non-market strategies in the matters that pertain to influencing the competitive advantage of
the concerned company. The authors of the article in discussion, tends to discuss the various
factors that involve the matters that pertain to the examination of the two major building
blocks of the concerned non-market strategies that might be affecting the competitive
advantage that is gained by the concerned organizations with respect to the matters that are
related to the corporate social responsibility or the CSR as well as the corporate political
activity or the CPA (Mellahi et al. 2016). The authors of the concerned article tend to opine
the fact that the concepts of the corporate social responsibility as well as the corporate
political activity might be complementary to each other in order to develop the competitive
advantage of the concerned organization in discussion.
The authors tend to discuss the fact that the complementary nature of the CSR and the
CPA might help in the matters that pertain to the creation of a trustworthy bond among the
polity and the concerned business organization (Liedong, Rajwani and Mellahi 2017). The
CSR and the CPA might also influence the various governmental policies within a given