NPD (New Product Development) In Apple Inc

NPD (New product
Development) In Apple Inc
Name of the student
Name of the University
Author Note :

Table of Content
• Background of Company
• Factors that are important for NPD
• Method of improving NPD
• Lesson learned
• References

Background of Company
• Apple is a well American multinational
organization that comes up with
headquarters in California.
• The organization aims to sell electronic
goods and online services.
• It is known to be as one of the big
fourtechnology

Background of Company (Cont.)
Apple makes use of list of key drivers for market
dynamics like
• Rethinking the need of advertising : Apple completely
depends on various kind of strategies like placement of
product and buzz due to positive review on media.
• Avoiding Price war : Apple have never wavered on the
present pricing strategy. The overall dropping price can
be considered to be leader in race for bottom.