NPD (New Product Development) In Apple Inc

This presentation provides an in-depth analysis of the new product development process in Apple Inc. It discusses the factors that are important for NPD, methods of improving NPD, and lessons learned. The presentation also includes information about the background of the company and its marketing strategies. References are provided for further reading.

NPD (New product
Development) In Apple Inc
Name of the student
Name of the University
Author Note :

Table of Content
• Background of Company
• Factors that are important for NPD
• Method of improving NPD
• Lesson learned
• References

Background of Company
• Apple is a well American multinational
organization that comes up with
headquarters in California.
• The organization aims to sell electronic
goods and online services.
• It is known to be as one of the big
fourtechnology

Background of Company (Cont.)
Apple makes use of list of key drivers for market
dynamics like
• Rethinking the need of advertising : Apple completely
depends on various kind of strategies like placement of
product and buzz due to positive review on media.
• Avoiding Price war : Apple have never wavered on the
present pricing strategy. The overall dropping price can
be considered to be leader in race for bottom.

Background of Company(Cont.)
Apple aims to keep the marketing and product
as much as simple
• Apple focus on the fact that consumer of
technology can easily get overwhelmed.
• Apple helps in reducing the overall
confusion by simplification of web and copy.

Background of Visy Industry
• Visy is known to be global leader in the whole packing
industry.
• The organization aims to provide high quality packing,
sustainable and product based solution.
• The organization is known to be leader in packaging in
whole Australia in the last 70 years.

Background of Company(Cont.)
• Apple keeps it very much simple and the
customer love the whole thing by providing
the loyalty in the market.
• Apple does not provide any kind of product
specification and technical details.
• Each and every page on the website of Apple
does not provide any kind of things.

Factors that are important for NPD (Contd.)
• New Product development can be stated as the
method which is needed for bringing new
products in the market.
• There are list of process involved in
development of new product in Apple like
• Generation of Idea : It is known to be first and
foremost step in NPD method. New kind of
ideas are generated by the help of market
research and finding out the need of customers.

Factors that are important for NPD (Contd.)
• Screening of Idea : As soon as the ideas are
generated, a proper kind of screen is selected. It
is an important step which is needed for
avoiding any kind of product development.
• Development of marketing Strategy :
Marketing strategy in the development step
help in having a much better analysis of product
• Business analysis : Organization mainly finds
out the overall development of product which
can bring huge number of benefits.

Factors that are important for NPD (Contd.)
• Development of product : The organization
mainly focus on making decision in the
present market. It will be analyzing each and
every step which is needed for production
and overall development of products.
• Market testing : It is all about introduction of
new product in small scale and small market.
• Commercialization : After successful testing,
organization mainly focus on introducing
new product in the market.

Method of improving NPD
There are large number of steps by
which the current NPD in Apple can be
improved like
• Continue competition and innovation
• Overall automation of production
process
• Partnership with more distributors

Method of improving NPD
• Apple needs to focus on growing competition
and rapid innovation. The development is
mainly needed for products which required
identification of demand of customer and
method of dealing with much higher demand.
• The second development is all about
improvement of its production
• The current market for development can be
easily improved if Apple will go for
recommendation with respect to NPD

Lesson learned
• NPD is an important factor in
analyzing the present need of
customer. It is all about looking for
the present competitive
environment and understanding the
market.
• It mainly focus on three important
aspects which is needed for
understanding the need of the
customer.

Lesson learned (Cont.)
• Innovation organization merely focus on addressing
new strategies and practice of understanding the need
of customer.
• It is all about development of new kind of products in
the business.
• There are huge number of challenges in the current
organization that is seen in the present process.

References
• Chen, C. J., Liu, T. C., Chu, M. A., & Hsiao, Y. C. (2014). Intellectual capital and new product
development. Journal of Engineering and Technology Management, 33, 154-173.
• Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights, new product
development competence, and new product creativity: differential, integrative, and substitution
effects. Journal of product innovation management, 32(2), 175-182.
• Coenen, M., & Kok, R. A. (2014). Workplace flexibility and new product development performance: The
role of telework and flexible work schedules. European Management Journal, 32(4), 564-576.
• Drechsler, W., Natter, M., & Leeflang, P. S. (2013). Improving marketing's contribution to new product
development. Journal of Product Innovation Management, 30(2), 298-315.
• Driessen, P. H., & Hillebrand, B. (2013). Integrating multiple stakeholder issues in new product
development: an exploration. Journal of Product Innovation Management, 30(2), 364-379.
• Felekoglu, B., & Moultrie, J. (2014). Top management involvement in new product development: A
review and synthesis. Journal of Product Innovation Management, 31(1), 159-175.