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New Product Development Practices - Doc

   

Added on  2021-06-18

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Assessment 3NPD (New Product Development) PracticesStudent Name:Student ID:Course Name:University Name:

Background on the Company

Company 1 - AppleApple Inc. is considered to be the pioneer in the electronics industry. It is an American multinational organization headquartered in Cupertino, California and known to be one of the largest manufacturer of electronic products. This organization designs as well as develops various electronic products along with computer accessories and software. New products has been developed and introduced by Apple Inc. such as the MacBook and iPad. The introduction of those products have brought a revolution in the way operations being carried out within the electronic industry.

Company 2 - StarbucksIn 1971, a solitary store was opened by three members which led to beginning journey of Starbucks. The members were:1.Jerry Baldwin (An English educator)2.Gordon Bowker (An Essayist )3.Zev Siegel (A History educator ) The members opened the store in a tourist spot “Pikes Place Market” based in Seattle with the name as Star Bucks Coffee, Tea and Spice. The three members were fond of coffee and tea thus they thought of providing coffee and started serving to various restaurants as well as bars.

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