The colonization of Australia had a devastating impact on the indigenous consumers who have lived in this place of thousands of years. It is observed that around 20,000 aboriginal consumers were killed because of colonial violence at the time of this era of the Australian past. The social and economic impacts are also linked with colonization on indigenous consumers because of the lack of opportunities, poor nutrition and inadequate education. A recent study identified that between 1788 and 1900, the indigenous population in Australia was decreased by 90% because of major three factors including the introduction of new health disorders, setter acquisition of lands and direct and violence-related conflict with the colonizers in Australia.
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