Global Strategy of Obeikan

Running head: GLOBAL STRATEGY OF OBEIKAN 1
Global Strategy of Obeikan
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GLOBAL STRATEGY OF OBEIKAN 2
Global Strategy of Obeikan
Obeikan publishing Limited was founded in 1993 hence has been in operation for over
two decades. It has grown to become the biggest publisher in the Kingdom of Saudi Arabia. The
company greatly supports education and has collaborated with different institutions in Saudi
Arabia to effectively publish different genres of books. Obeikan publishing currently issues more
than 2000 cultural and methodological titles. Many local writers and government institutions are
now interested in publishing with Obeikan due to the impressive name it has created for itself
(Obeikan,2018). The company continues growing on the global front as it strives to make a
positive difference in the global education sector.
Global Strategy
The strategy of a company can be international, multi-domestic or global. There is
evidence of global strategy form the website of Obeikan Publishing Limited. This is because the
company engages in printing books that are sold beyond its borders (Obeikan,2018. A global
strategy involves a company going beyond the domestic market into foreign ones. In this, case,
the company has gone beyond borders and supplies its books to the Middle East and Africa
(Peng, 2016). The company’s website is evidence of the global strategy since the company has
diversified its publishing business so that it suits the global markets. The company publishes its
books based on different levels of education and tailored to different countries. Further to this,
the company has strictly divided its business into sections like a bookstore, publishing, and
education, hence showing a company that is focused on expanding globally. The company
further has Obeikan Cambridge and Laureate and has tailored these programs to have online
classes so that they can be accessed by global students.
Workforce, Facility and Location
The workforce of the company is mostly from Saudi Arabia but there also other
nationalities presented hence showing a global strategy. The company employs local distributors
in other countries. When it comes to facility and location, Obeikan publishing has its
headquarters and publishing facilities in Saudi Arabia. From here books are transported to
distributors in different countries hence showing a global strategy. Everything is under one
location so that the company is to ensure quality that meets international standards.