Marketing Management - Masters level

Running head: MARKETING MANAGEMENT - MASTERS LEVEL
Marketing Management - Masters level
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT - MASTERS LEVEL
Table of Content
Introduction................................................................................................................................2
Issue 1:.......................................................................................................................................2
Overview of the organization.................................................................................................2
Products of the organization...................................................................................................4
Overview of the industry........................................................................................................4
Issue 2:.......................................................................................................................................5
Analysing each of 5C’s for this organization.........................................................................5
SWOT analysis...........................................................................................................................6
PESTLE..................................................................................................................................8
Porter’s five forces.................................................................................................................9
Issue 3:.....................................................................................................................................11
Issue 4:.....................................................................................................................................12
Choice of target market:.......................................................................................................12
Value proposition for the target market...............................................................................12
Issue 5:.....................................................................................................................................13
Marketing Mix:....................................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15

2MARKETING MANAGEMENT - MASTERS LEVEL
Introduction
The following report provides a detailed analysis of the marketing and business
activities of the organization Saudi Aramco- is running the operation in UAE and in the
international market. The Purpose of the report is to evaluate the current marketing
approaches and activities which helps the company to run the operation achieving growth and
competitive advantages. The report particularly highlights the customers, suppliers,
distributors, current marketing positions and promotion as well as branding strategies. In
addition to all these areas, the report particularly assess the 5’C marketing strategy of the
organization. In order to make the analysis critical and reliable, the strength and weakness of
the organization and the approaches used by the organization have also been considered in
the discussion. Based on the findings of the analysis, suitable marketing suggestions have
also been provided to the organization.
Issue 1:
Overview of the organization
Saudi Aramco is a state owned oil and company of the Saud Arabia and it is fully
integrated global as well as global petroleum enterprise. Moreover, the organization is a
world leader with respect to exploration, distribution, marketing, refining and manufacturing
of petrochemical products. It is identified that the organization deals with world’s largest
proven traditional crude oil. In addition, the organization is known as world’s fourth-largest
natural gas reserves of 288.4 trillion. Among other oil and gas organizations, Saud Aramco
holds the top position with respect to producer of natural resource such as and forth position
with respect to natural gas. The headquarter of the organization is located in Dahran in Saudi
Arabia and with its extending operation, the organization employs more than 65,000 staff
worldwide (Saudi Aramco 2018).

3MARKETING MANAGEMENT - MASTERS LEVEL
Vision- The major vision of the company is to become world’s leading integrated
energy and Chemicals Company and strengthening its fouls on the long-term future.
Mission- The mission of the organization is to diversify the national economy
beyond oil and establish a thriving private sector which could minimize market reliance on
oil and gas. Tis mission will help the organisation to enable Saudi Aramco to develop the
operation to the next level.
Value Statement: The organization has five different core values such as Excellence,
Safety, integrity, accountability, Citizenship as well as accountability which guides
Aramco’s business conduct and integrate all it operation.
The values contribute to the development of success and control of marketing positions as
one of the most respected organizations in the world.
As put forward by Mearns and Yule (2009), because the global population is
increasing, the economies increase, it is true that standard of living is also increasing and
hence, the energy could continue to become a significant opportunity. Therefore, the
organization is seeking to carry out a large range of strategy to make sure that they are at the
forefront of providing the essential energy now and in the coming figure. When it comes to
marketing, Kim and Mauborgne (2014) mentioned that marketing remains as the art and
science of selecting customers, target market and increasing the consumer base by creating
and delivering an excellent customer value. On the other side, Gronroos (2016) also
mentioned that marketing management relies on the size of the business and the sector in
which the organization is running the operation. Hence, Saudi Aramco believes in the fact
that professional marketing remains as the trademark of its commitment to customers. The
organization achieves its marketing objectives through efficient and innovative techniques
that helps to conduct the market research. The mission and vision statement of the company