Innovation Management & Digital Transformation for Ocado Group Plc

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Added on  2023/06/07

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AI Summary
This presentation covers the digital strategic business plan for Ocado Group Plc, including a problem statement, digitalisation ideas, business model canvas, customer journey map, and schedule for implementing activities. It also highlights the importance of innovation management and digital transformation for organisations.

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INNOVATION
MANAGEMENT & DIGITAL
TRANSFORMATION

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Table of Contents
Executive summary
Introduction
Problem statement
Digitalisation ideas
Business model canvas
Customer journey map
Design thinking
Schedule for implementing the activities
Conclusion
References
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Executive Summary
This presentation highlights an understanding about digital strategic
business plan.
It also encompasses of a problem statement for which innovative
practices are to be evolve.
It comprises of business model canvas for gaining insights about
practices of chosen organisation for bringing innovation.
It also consists of consumer journey map which is influenced by
innovative practices
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Introduction
Innovation management encompasses of practices which are used
by employees for initiating the innovation procedures till its
successful implementation in an effective manner.
For having better understanding about innovative practices,
Ocado Group Plc is taken into consideration.
This presentation covers a digital strategic business initiative
which encompasses of problem statement which needs to be
improved by proper planning.

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Problem Statement
Problem is analysed by managers of Ocado Group Plc that
due to lack in using advanced software, they are not in a
position to deliver goods on time with effectiveness.
People are facing bad user experience in terms of late
delivery as well as lacking in personalisation practices.
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Digitalisation Idea
Digitisation idea is to enhance customer fulfilment centre
through introducing digital twin, automated robots and
innovative technologies at Ocado Group Plc
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Business Model Canvas
Key Partners
Vendors and suppliers
Established retail companies
Logistics and transportation
Warehouse operators
Key Activities
Processing digital orders
Bring timely innovations
Provide effective and timely deliveries
Gather real-time data in an effective
manner
Value Proposition
Unbeatable range of products and
services
Unrivalled customer experience
Perfect order fulfilment
Providing fair value
Customer Relationship
Through creating Chatbots and
social networking sites.
Asking for feedbacks
Providing recommendation and
suggestion
Automated services
Customer Segments Customers
who poses issues in getting
delivery of groceries.
Professionals who want timely
deliveries due to their busy
schedule
Key Resources
Logistics and transportation database
Knowledge of using artificial
intelligence and machine learning
Infrastructure resources
Employees capabilities
Financial Resources
Channels
Digitalised channels are used
Social networking sites
Machine learning
Artificial intelligence
Cloud computing
Web Sales
Collaborate with established
retail organisations
Cost Structure
Cost of digital infrastructure
Cost of using artificial intelligence and machine learning
Cost of developing automated robots and upgradation of warehouses
Logistics cost
Personnel cost
Marketing and promotional expenses
Revenue Streams
Sale of goods
Private Equity
Venture capital

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Customer Journey Map
Awareness Consideration Purchase Retention Advocacy
Social
media
channels
Print
Media
Direct
mailUsing public relation
Online
Advertisements
Social media
channels
Reviews
Print Media
Online platform
Direct mail
Enhanced promotions
Enhance collaborative
practices with retailers
Community forums
Solving queries in real
time
Provide timely delivery
Enhancing logiostics
and transport
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Design Thinking
Stage 1: Empathize
Stage 2: Define
Stage 3: Ideate
Stage 4: Prototype
Stage 5: Test
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Schedule for implementing the activities
Name of the task Duration Planned date
Market research 1 month 03/04/21
Feasibility analysis 15 Days 05/05/21
Stakeholder feedback 3 Days 10/05/21
Collaboration with retailers 1.5 month 21/06/21
Enhancing in marketing
activities
20 Days 20/07/21
Implementation of strategic
digital twin
30 Days 23/09/21
Follow up process 15 Days 29/10/21

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Conclusion
From the above mentioned information, it has been assessed that innovation management is considered as
important for organisations for bringing disruptive technologies which also help them in building their
reputation in an effective manner. Digital transformation is considered as beneficial for organisational
managers as through this they can create and deliver value to their customers in a strategic manner.
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References
Agostini, L., Galati, F. and Gastaldi, L., 2020. The digitalization of the innovation process: Challenges and opportunities from a
management perspective. Journal of innovation management.
Fernández-Portillo, A. and Et. Al., 2017, September. Does the Performance of the Company Improve with the Digitalization and the
Innovation?. In Annual Meeting of the European Academy of Management and Business Economics (pp. 276-291). Springer, Cham.
Ferreira, J. J. and Et. Al., 2019. To be or not to be digital, that is the question: Firm innovation and performance. Journal of Business
research. 101. pp.583-590.
Gobble, M. M., 2018. Digitalization, digitization, and innovation. Research-Technology Management. 61(4). pp.56-59.
Wehrle, M. and Et. Al., 2022. The impact of digitalization on the future of the PSM function managing purchasing and innovation in new
product development–Evidence from a Delphi study. Journal of Purchasing and Supply Management. 28(2). p.100732
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