Governance and Structure of Ocado Group: A PESTLE Analysis

This report discusses the governance and structure of Ocado Group, a British multinational organization that offers grocery technology and related services. It includes a PESTLE analysis of the company's external environment, recommendations for improving decision-making, and ethical implications of their decisions. The report also covers the company's mission, vision, and structure.

Business Environment

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Discuss how the selected company is governed and structured..................................................3
PESTLE analysis.........................................................................................................................5
Recommendations on how they can improve decision-making in their company......................6
What are the ethical implications of decision-making in their company?...................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
. The environment of the business is known to be the set of several external as well as internal
things which are supply demand, customers, investors, competitors and various more. This also
involves every type of component that might influence the activities of the business as well as
operations effectively and efficiently. As for the functioning of the business, it is very crucial to
evaluate the environment of the business end and make some plan of action in accordance with
that only. In addition, this environment of the business is useful in accordance with detecting the
external potential opportunities and creating the effectual utilization of all the resources and
planning to better the entire performance of the business as well. Moreover, this environment of
the business is a set of several different macros as well as microelements that require to evaluate
over a specific time in accordance to detect the potential growth and success opportunities in the
market area for the commercial businesses (Nusratovich, and Usmonkhan, 2022). The
following report is based on the Ocado group which is known to be the British multinational
organization that licenses the grocery technology situated in the Hatfield United Kingdom. In
addition to this, the following report will cover a brief examination of the environment in which
the commercial businesses functioning and specific structure of the respective organization is
also been described in the explained way together with the importance of the PESTLE
framework. Furthermore, the external atmosphere of the commercial businesses will be
evaluated with the assistance of this framework as well.
TASK
Discuss how the selected company is governed and structured
Overview of the company: Ocado group is known to be a well-recognised multinational
organization from Britain which is having its headquarters in Hatfield United Kingdom. In
addition to this organization focus on offering grocery technology to their consumer base and
also several related services across the world. The respective organization was founded in the
year 2000 and month April and it was also founded by Jonathan Faiman, Tim Steiner and Jason
ghising. And the organization was introduced in January 2000 as the idea which initiated trading
as a commercial business with the partnership of Waitrose in the year 2000 (Mozumdar, and

et.al., 2022) after that companies also collaborated in a joint venture with the organization Marks
and Spencer.
The mission of the Company: The mission of the organization is to offer the top quality products
and services to their consumer base.
The vision of the Company: The main vision of the organization is to create new potential
opportunities and collaborate with several different commercial businesses to enhance the
establishment of the success of the brand around the globe (Gepner, and et.al., 2022).
Structure of Ocado Group
Ocado organization employees several different directories that function in the organization then
they are skilled as well as highly experienced individuals that can give their top and they have a
very crucial part in taking the organization towards success. So the organization of Ocado take
advantage of the skilled and experienced people in their organization as this also applies several
different techniques to provide suitable training for their leaders or managers to make them more
capable to function in dynamic market condition. In relation to the consumers and market
management Ocado is more preferring and showing their consumers the top quality products, as
well as the best possible services in the market area of grocery items and the case of sales as well
as marketing management, utilizes one of the best latest technology in representing their goods
and to encounter the best possible income which can give them an edge over their competitors in
the market area for the long period of time which will lead to their long term growth as well as
success. As it also in terms of the operations of the business this assists in fiscal projection as
well as several making of the strategic plans to run the operations of the commercial business
and also to make them more culpable to sustain in the current market area (Gedefaw Birhanu,
and Wezel, 2022). In addition to this, the organization focus on selling grocery item and they
also opt for the specific strategy of the business that is entirely based on showing the most
affordable rates and one of the best possible services that a commercial business can offer to
their consumer based so this implement several strategies which are successful such as
innovation in the operations to accomplish the goals and objectives of the company for the long
period of time. Moreover to this management also attempt to have the edge over their
competitors to be one of the leading grocery organization in the market area for a long period of
time. Also, the management of Ocado functions its operations of the business warehouse in the
add field which is one of the most suitable attributes that separates heads functioning is that their

warehouses are occupied through the picking employees that have been identified in all the
elements of the business. The management also utilizes refrigerated supplying of the product as
well as a different fleet of vehicles that are essential to supply the goods. Furthermore, the
management of Ocado attempts to have an edge in the market area so this shows the new
creative techniques to supply the goods to their consumer base for a long period of time
(Choudhary, Choudhary, and Bhatnagar, 2022).
PESTLE analysis
Political factors: This element is linked with political stability, legal policies, and regulation
enjoys rules that majorly impact the Functions and working of any commercial organization. In
several different nations, there are various imposed policies as well as rules that request we abide
by the business enterprises to smoothly operate and function the practices of their business for a
long period of time. In relation to the Ocado, group management has killed their business
operations in several different nations and all the nations have different policies, as well as
regulations so to function their operations effectively and efficiently in different nations
management of the respective organization, needs to follow all the policies and regulations of all
the nations.
Economical factors: It refers to the economical situation of the organization which is influenced
by the inflation, foreign currency exchange rate, GDP of the nation, rate of interest as well as
several other elements that belong to this category and it has a major role in the growth as well as
the sustainability of all the businesses globally. In relation to the organization of a group,
management needs to Concentrate on increasing their sales revenue which can assist them and
overcoming this factor more efficiently as well as effectively. (Boris, Simonov, A. and
Parakhina, 2022)
Social factors: This component of this framework refers to the personality, behaviour, and
attitude of the consumer base in accordance to address all the desires of the people in an effective
as well as efficient way for a long period of time. In the context of the organization Ocado, group
management needs to conduct in-depth research and evaluation of the preferences as well as a
taste of their consumer base which can assist the organization in maintaining the dynamic market
condition more effectively and efficiently and it can also assist the company in increasing their
goodwill in the market area which will ultimately lead to the growth and success of the company
for the long period of time.

Technological Factors: In the current situation advancement in technology is very essential for
the commercial business says because technology is spreading at an immense speed created more
crucial to opt for the latest tech in the operations of the organization which can assist the
businesses in having the edge over their competitors in the industry for the launch of time.
Management of the Ocado group needs to implement and opt for several different methods of
technology to have the edge over their computers and the company can also make utilization of
several different social media platforms to increase the band goodwill more efficiently and
effectively.
Legal factors: There are several imposed policies And laws that are imposed by the legal
authorities in accordance to function the operations of the business effectively and efficiently. In
the case of the organization Ocado, group management needs to abide by several different
imposed policies and laws that are formed by the government of different nations.
Environmental factors: In today's time people are majorly concerned regarding the betterment
of the environment hence they prefer those organization that focus on contributing towards the
betterment of the environment and the management of the Ocado group majorly concentrate on
minimization of their industrial waste as well as they also concentrate on working on cancel
reducing the carbon footprint an as well (Banka, and et.al., 2022).
Recommendations on how they can improve decision-making in their company.
 Simplify and clarify decision rights across the organization - Detect as well as
appropriate interaction that is accountable for creating and taking several decisions in
which decision needs to be made and how the process of decision-making need to
function should be clear.
 Prioritize the customer voice in decisions - Among the major crucial methods to
improve the understanding of the requirements as well as preferences of the consumer
base in the market area for that management of the respective organization requires to
listen more appropriately to what their consumers are expecting from them.
What are the ethical implications of decision-making in their company
?
The process of ethical decision-making is known to be the method by which a person can
am to take several decisions by following the code of values and ethics suitably. To do this
management need to take out several resources which are experienced direction and the policies

of the organization as well as remove and eliminate any type of unethical resolution to the
Difficulties. A few of the common ethical problems in the commercial business involve welding
of the workers, concerns regarding the environmental effect, genuine product quality, satisfaction
level of the customers and various more there are several dilemmas of ethics in the commercial
businesses which increase the pressure against the growth of the economy. In addition to this
ethics of the business increase the rules by outlining behaviours which are acceptable beyond the
control of the legal authorities. Commercial businesses are positioned and following the ethics of
the business to promote honesty and integrity among their workers and it leads to gaining the
faith of the vital stakeholders of the organization which are consumers as well as investors of the
organization. Moreover to this at the time when commercial businesses focus on corporate ethics
campaigns which are now becoming very basic and the quality fluctuates in it (Altarawneh, and
Al-Adaileh, 2022).
CONCLUSION
From the above report, it has been concluded that the environment of the business is the set of
elements of the internal and external atmosphere in which the commercial business is
functioning as this has a major role in the effect of the organization. In addition to this every type
of commercial business functions under the specific structure that has been described above in
the respective organization that is functioning in the United Kingdom. It has also been concluded
that with the systems of the external environment framework it has been evaluated that the
company is having some effective operations in their technology and environmental elements but
they need to be aware of the political and legal elements as well to smoothly function the
operations of the business for the long period of time in the market area. Moreover, today's
evaluation of the environment of the business is the crucial method to make an effectual plan of
action to overcome the uncertainties which can pop up in the future.

REFERENCES
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