Project Management: Developing a Social Media Marketing Strategy for Octopus Energy

This presentation focuses on the development of a social media marketing strategy for Octopus Energy, a British renewable energy group. It covers project management, the role of project managers, theoretical frameworks, and team management in a project environment.

PROJECT
MANAGEMENT

Introduction
 Project management is the process of leading work of team
for achievement of desired project goals and objectives
within given constraints (Tereso & et. al., 2019).
 This presentation will lay emphasis upon development of a
project of OCTOPUS ENERGY. Octopus Energy is a British
renewable energy group that specializes in sustainable
energy.
 It was founded in 2015 who’s main headquarter is in
London, UK. This Project of Octopus Energy will focus on
creating a social media marketing strategy to develop the
business and expanding the customers for the company.
 This presentation will further define project, its
characteristics, project manager role, application of the
theoretical frameworks and methodologies within project
environment, critical evaluate the composition and
management of teams in a project environment.

Project, its characteristics and role of
project manager
 They will be focusing upon creating and posting visual content about their achievements,
recent expansion in business, new products and services launched by them etc. on social
networking websites.
 They will be creating visual content for spreading their message and reaching their target
customers (Li, F., Larimo & Leonidou, 2021).
 Moreover, Octopus Energy can develop and post video content of their achievement,
products and services for on every social media platform in order to gain attention of target
customers.
 Using tools like Google Analytics engagement of target customers on different social
networking sites will be monitored so that organization can identify on which website is
mostly used by customers so that thy can enhance their activity on their website. It will
further help Octopus Energy to understand on which platform they need to enhance their
presence by identifying social media platform which is mostly used by customers.

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Some of the main characteristics of this project are:
 Objective- to develop social media strategy to enhance customer base and expand business
 Time period- this project will be completed within 6 month time period. This time period
will be used by organization to enhance their presence on social media websites, analysing
engagement of customers on different social media platforms and based on this analysis
reports marketing strategy on social media can be updated.
 Funds required- overall funds required for this project are £50,000.
 Resources required- account on social networking sites, internet connection, google
analytics, financial resources, human resources.
 Risk and uncertainties: security breaches, leaks of intellectual property, violation of firm’s
policy and code of conduct.
 Participation- All the business organizations using social media accounts.

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 Role of the project manager working on implementation of created social media
strategy will be responsible for implementing defined strategy.
 Project manager will also be responsible for evaluating presence of organization on
social media, its e-reputation in front of their main clients and target customers.
 Project manager is also responsible for providing training and support to all the other
employees working on social media strategy creation project.
 Project manager is further responsible for checking whether project is being completed
within defined time period and budget or not.

Justification of application of the theoretical
frameworks and methodologies within a project
environment
 For this project PINCE2 framework has been used by Octopus Energy. It is one of the most
appropriate project frameworks that can be used by project manager (Barghoth, Salah & Ismail,
2020).
 Using this framework project manager split this project into small task that can be handled by
team members and teams can manage these tasks on daily basis. This framework has been
chosen because it provides better control over resources, helps in defining roles and
responsibilities in a clear manner, adopts a consistent approach to review cycle organize plan
and had controllable project phase.
 Not only this it is one of the best framework that can be used for marketing and can help in
completing the project within lowest possible budget. For this framework Microsoft Project tool
was used by organization (Banica & et. al., 2017).
 One of the main reason because of which this methodology was chosen was because it is easy
to be applied and can be applied to any industry. as Octopus Energy works on renewable energy
source sector and require to develop or create social media strategy which is suitable for them
for development of business and for enhancement of customer base.

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 Methodology chosen for this project of creating effective social media strategy for
development of business and enhancement of customer base is Agile methodology.
 Agile project management methodology is a linear approach towards traditional project
management methodologies. It is one of the most appropriate and justified
methodology that was suitable to be used for this project as it is collaborative, quick,
and open to data driven change.
 It was one of the most suitable methodology that could have been used with PRINCE2
as it consist of short phases in which project is divided into (Liao, Teo & Low, 2017).
 It is a suitable project management methodology because this creation of social media
strategy is liable to change as analysis data is updated and it is further more important
to update project with changes quickly so that efficiency and effectivity of social media
marketing strategy is not affected.

Critical evaluation of composition and
management of teams in a project environment
 Individuals with different skills and characteristics were included with the project as
per the need and demand of the project. Critical evaluation of management of team
clearly helps in understanding that selection of appropriate method and tool for
management of teams within project environment is important.
 For composition and management of team first of all MS project tool can be selected or
used so that all the team members working on project can be specified as resources
required within tool. Each of them can be provided roles and responsibilities for
completion of individual task. Not only this, wages of individual team members were
also tracked with the help of this tool.
 This was appropriate for composition of teams working in this project in an appropriate
manner. Not only this, this tool can further help in keeping a track of all the team
members that whether roles and responsibilities of each team have been distributed
appropriately and according to their skills and knowledge or not.

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 Further it has been evaluated that for management of team’s communication and
supervision method can be selected for effective management of teams (Bond- Barnard,
Fletcher & Steyn, 2018).
 This method was used to track current work, attitude of all the project team members.
Using this method, live conversation and observation.
 Project manager would communicate with all the team members, take their reviews,
goals they have achieved in terms of milestones achievement, deliverables,
accomplishments and interpersonal issues faced by them.
 Other than this a common shared drive was shared each team members and all kinds of
important documents and notice were uploaded on that only. Monthly feedback can
directly help in more effective management because issues or problems faced by team
members can be identified in an appropriate manner.

Conclusion
 From the above presentation it has been summarized that there are various kinds of
methodologies and frameworks of project management that can be used for
management and completion of project in an appropriate manner.
 Selection of appropriate project management framework directly affect selection of
appropriate methodology that can be sued for completing the project in an appropriate
manner.

REFERENCES
 Banica, L., & et. al. (2017). Is DevOps another project management methodology?. Informatica
Economica. 21(3). p.39.
 Barghoth, M.E., Salah, A. & Ismail, M.A., (2020). A comprehensive software project
management framework. Journal of Computer and Communications. 8(03). p.86.
 Bond- Barnard, T.J., Fletcher, L. & Steyn, H., (2018). Linking trust and collaboration in project
teams to project management success. International Journal of Managing Projects in Business.
 Gandomani, T. J., & et. al. (2020). The role of project manager in agile software teams: A
systematic literature review. IEEE Access, 8, 117109-117121.
 Li, F., Larimo, J. & Leonidou, L.C., (2021). Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of
Marketing Science. 49(1). pp.51-70.
 Liao, L., Teo, E.A.L. & Low, S.P., (2017). A project management framework for enhanced
productivity performance using building information modelling. Construction Economics and
Building. 17(3). pp.1-26.
 Tereso, A., & et. al., (2019). Project management practices in private organizations. Project
Management Journal. 50(1). pp.6-22.

Appendix
Project management can be defined as a kind of process that consist of specific
knowledge, tools, methods, frameworks etc. for delivering project to end customers as per
their specified needs and requirements. Project management helps in dividing project in
different stages so that it can be completed in an appropriate manner.
 First stage is initial processing in which requirements of project are gathered, problem is
defined upon which project is based.
 Second is planning stage in which design of project is develop and plan which is required
to be followed for completion of project is done. In this, roles and responsibilities of all the
team members is also divided.
 Third stage is execution stage in which all the planning done for project is brought into
execution for completion of project.
 Fourth stage is monitoring and control process in which continuous monitoring of the
project is done for identifying whether the project is moving in correct direction or not or
whether any kind of change within project is required or not.
 Final stage is closure of project in which testing of the project is done to check that project
is completed and ready to be delivered.

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