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Use of Digital Marketing in a Specific Communications Strategy

15 Pages851 Words449 Views
   

Added on  2023-06-17

About This Document

This presentation discusses the use of digital marketing in communication strategy for organisations. It covers digital marketing and communication strategies, reviews examples of YouTube and Facebook, and explores the effectiveness of their promotional and marketing mix. The presentation concludes with a summary of the benefits of digital marketing for maintaining a strong brand image and reaching a wider customer base.
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