Use of Digital Marketing in a Specific Communications Strategy
15 Pages851 Words449 Views
Added on 2023-06-17
About This Document
This presentation discusses the use of digital marketing in communication strategy for organisations. It covers digital marketing and communication strategies, reviews examples of YouTube and Facebook, and explores the effectiveness of their promotional and marketing mix. The presentation concludes with a summary of the benefits of digital marketing for maintaining a strong brand image and reaching a wider customer base.
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