An Omni-Channel Digital Marketing Plan

This is an Omni-Channel Digital Marketing Plan that discusses the importance of digital marketing and the use of various online media channels to connect brands with potential customers. The plan highlights the importance of employing an omnichannel digital marketing strategy to engage customers and provide marketers with insightful data on target audience behavior. The plan also compares online marketing with offline marketing, discussing the advantages of online marketing in terms of cost-effectiveness and scalability. The plan also discusses current consumer trends and the importance of understanding these trends for successful marketing.

An Omni-Channel Digital Marketing Plan
Digital Marketing
Digital marketing, commonly referred to as online marketing, is the practice of using the internet
and other digital communication channels, such as search engines, websites, social media, email,
mobile apps, text messaging, and web-based advertising, to connect brands with potential
customers. Simply put, digital marketing is any marketing campaign that makes use of any of the
aforementioned online media channels.
Whether the goal is to entice customers into making a purchase, boost their brand awareness, or
just engage them with your brand, digital marketing employs a variety of tactics to reach
customers. A wide range of channels are used in digital marketing, such as social media, content
marketing, website marketing, SEO (search engine optimization), and PPC (pay per click)
advertising.
Importance of Digital Marketing
Employing an omnichannel digital marketing strategy paves the way for new consumer
engagement strategies while providing marketers with insightful data on target audience
behavior. Companies might anticipate higher retention rates. Strong omnichannel customer
engagement tactics help businesses keep 89% of their clients on average. Contrast that with
businesses that have subpar omnichannel strategies, which only have a 33% retention rate.
Digital marketing is still developing. For instance, the growing range of wearable technology
available to customers offers new marketing options. According to Forbes, video content will be
improved for search engine optimization (SEO) and email marketing will become even more
personalized. Social media will also become more conversational in the B2B space (adobe ,
2022).
Online Marketing vs Offline Marketing
A broad definition of marketing is the discussion or promotion of a good or service that may
result in a successful transaction. Marketing has traditionally been done offline, through door-to-
door advertising, mailers, pamphlets, etc. But during the past ten or so years, online marketing
has supplanted traditional marketing as the most widely used and cost-effective strategy.
Company websites, SEO, Google business optimization, social media, and pay per click
advertising are some of the main online marketing methods. On the other hand, offline marketing
makes use of telemarketing, billboards, newspaper ads, radio, television, and other channels for
advertising. While physical marketing places more of an emphasis on products and services,
online marketing is typically content-heavy. Without a ton of valuable, pertinent content,
generating inbound traffic is challenging in the online age.
Since you may service thousands or millions of customers in one location without incurring any
additional costs, online marketing makes distribution considerably simpler. Scaling offline is
substantially more expensive and challenging. Online marketing is more economical and requires

fewer staff members. In a pinch, you might manage your own Google AdWords or Facebook
campaign. On the other hand, offline marketing involves a large workforce and frequently entails
far higher marketing expenses (UTexas , 2022).
Consumer Trend
All types of marketers must be aware of current customer trends. The term "trend" refers to
underlying principles that influence consumer behavior and steer them in one direction or
another, rather than to particular items or fashions that may be popular right now.
Many consumers value sustainability and reward businesses who practice it, which is another
trend that is on the rise. That helps to explain why the Chipotle food company is so well-liked by
youthful customers. The business supports ethical meat production methods and sustainable
agricultural practices.
Why is it so crucial to understand consumer trends? Simply put, a brand that supports a dominant
value has a significantly higher likelihood of success. It's critical to follow not just where
consumers are but also where they're going because businesses frequently require a significant
amount of lead time to launch a new product or reposition an existing one. In this manner, you
will be able to welcome them when they arrive.
Forecasting consumer trends is a lucrative industry, and numerous firms invest a lot of money in
keeping an eye on the most cutting-edge trends in consumer behavior. Consumer trend reports
are released by businesses like Mintel, Euromonitor, and GfK for their clients in order to inform
them of what they perceive to be fundamental shifts in consumer priorities (Michael Solomon,
2022).
Opportunities of Digital Marketing
Both large and small firms are using digital marketing since it is more affordable and reaches a
wider audience. Professionals in digital marketing are given additional options as a result,
enhancing their ability to employ their marketing expertise. As a digital marketer, you must be
aware of these emerging channels for audience outreach because there are countless
opportunities in this field.
Profitable Career: Companies give priority to those with a history in digital marketing due to
the fact that it reaches a worldwide audience and produces greater outcomes than traditional
marketing ever could. Professionals find that securing a position in a company as a Social Media
Marketer, Content Marketer, or SEO Expert leads to a very lucrative career. You may advance
your career much more quickly than in any other sector, and you earn handsomely.
Global opportunities: The geographic limitations of marketing have been eliminated by digital
marketing. You can advertise your goods and services to people located tens of thousands of
miles away from where you are sitting in the world. The rest of the world is where you can find
employment.
Promoting Business: If you are a business owner or want to start a firm, you must learn about
digital marketing. Starting out will be difficult, therefore having some knowledge of digital

marketing beforehand would be beneficial. If you understand digital marketing, it will help you
make wiser judgments even while your firm is thriving (Berman, 2022).
Opportunities of Digital Marketing Daraz
Digital marketing is helping many firms succeed by providing advantages that conventional
marketing techniques are unable to match. Businesses can now have a greater influence on how
customers connect with their brands online thanks to digital marketing. The prospects for digital
marketing are numerous.
Challenges in Digital Marketing
Although there are many prospects in the field of digital marketing, there are also problems.
However, anyone who can overcome these obstacles can outperform the opposition and
dominate the field of digital marketing. Therefore, you must understand how to overcome these
difficulties if you want to be the finest digital marketer. These are some typical difficulties
someone working in the sector of digital marketing will run into:
Cross channel marketing: Because digital marketing extends beyond social media platforms
and websites, a digital marketer had to be a master of all trades. There is yet more ground to
cover, including video platforms, consumer inboxes, search engines, and app stores. If you aren't
familiar with all the channels, you should at least be eager to learn about them because if you
don't, your rivals will have the upper hand.
Being on top trend: The field of digital marketing is constantly evolving. You, as a digital
marketing professional, must keep up with new marketing methods and how the public is
responding to them because internet policies change and new trends emerge every day. Similar
to how a strategy that succeeded for one brand could fail for another, you must continually test
out new strategies.
Working with a budget: When working with small firms, you will be on a budget even if digital
marketing is more cost-effective than traditional marketing strategies. The company's ad money
will be distributed among all of the marketing channels since you won't restrict your marketing
effort to one or two sites. Therefore, a digital marketing manager must be aware of where, how,
and when to spend the given budget (Berman, 2022).
Introduction of Daraz
Rocket Internet (RI), a Berlin-based business that provided the original angel investment and
managed the company's performance, incubated Daraz. The largest incubator of internet
businesses in the world, RI, invested in online start-ups in rapidly expanding and newly
emerging countries and translated successful business models there. In 2012, RI introduced
Daraz.pk, the nation's first e-commerce shopping web, with just five staff members. Daraz was
equally owned by RI, its two main incubation investors Oredoo.com and CDC Global (a UK
government investment bank). It began as an online retailer of fashion goods, selling apparel
(clothes, shoes, and accessories) from its own inventory (S. Jajjai & Jat, 2019).

Key Digital Marketing Techniques
When it comes to digital marketing, few things are as important as the tools digital marketers
rely on to get their jobs done. These include everything from social media platforms like
Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create,
test and measure the performance of their campaigns, digital marketing tools ensure that
marketers can launch and test campaigns quickly and effectively. Common tools used in digital
marketing:
Social media platforms: Social media sites like Facebook, Instagram, and Snapchat are
excellent tools for marketers to interact with their customers and spread awareness of their
brands. They are a frequent component of any integrated marketing plan. There are various
features on these platforms that are made expressly for marketing in addition to the normal
functionality they provide. One of these is Facebook Ads Manager, which enables advertisers to
run campaigns and monitor their effectiveness. Additionally, scheduling social media postings
and tracking engagement are made simple with these platforms thanks to the integration of social
media management tools like Buffer and Hootsuite.
Analytics tools: Analytics tools are another set of beneficial tools for online marketers. These
range from social media analytics tools like Facebook Insights and Twitter Analytics, which
provide metrics linked to engagement and aid marketers in optimizing their campaigns, to
Google Analytics, designed to measure statistics for web traffic to a particular site. There are
also tools like Periscope that track user data, site searches, and conversion metrics for measuring
statistics on a site's backend (particularly related to conversions, sales, and user demographics).
Design Tools: Design is a crucial component of digital marketing and is frequently used when
producing ads and content for social media and blogs. Without design tools like Canva and
Photoshop, which enable users without substantial graphic design abilities to add dynamic
graphics to their material, digital marketing, which relies heavily on design, wouldn't be possible
to do effectively (Wayup, 2022).
Digital Marketing Techniques of Daraz
Social media marketing is defined as advertising on platforms like Facebook, Instagram,
YouTube, Snapchat, and LinkedIn with the aim of driving product sales, enhancing customer
awareness, and boosting website traffic. Daraz utilizes a number of social media marketing
platforms, including LinkedIn, Facebook, Instagram, YouTube, and TikTok. Currently, the
Daraz Facebook page has nearly 14 million likes. Social media posts are made on average three
to four times per day, but during a campaign, this number rises to ten to twelve.
Daraz is quite active on social media. Their business depends on social media. Daraz frequently
posts promotions on various websites. In addition, they pay to run adverts to advertise their
company on social media.
The practice of increasing a website's visibility in search results for terms related to a company's
service and product is known as search engine optimization (SEO). It's crucial for increasing a
search engine's exposure and enhancing user experience on a website. Daraz Bangladesh's

website has strong SEO optimization, enabling relevant product keyword searches to display
results from the website (Sakib, 2022).
Automated
Sales automation is a feature of software that automates repetitive operations essential for
creating straightforward and successful client journeys. It's frequently offered as a function in
CRM, lead creation, and email marketing programs. Different aspects of the sales process can be
automated using a variety of digital tools. Sales automation software assists teams in more
effectively managing sales activities, from lead creation to sending automatic follow-up emails.
and devote more time to activities that generate income. Businesses may
manage more prospects in their sales funnel by using automated sales solutions. Then develop a
standard sales workflow that can be improved over time for even more efficiency (Zendesk ,
2022).
Integrated Marketing
Connecting all marketing strategies with the same central message to ensure that customers
interact with your brand consistently With integrated marketing, all of your marketing goals are
served through communications strategies like display ads, landing sites, email marketing, direct
mail marketing, and product catalogues. Integrated marketing is a strategy that employs various
media channels to present a narrative or an idea.
A TV commercial with a recognizable character could serve as the beginning of an integrated
marketing campaign. The character might then show up in other media, such as billboards, in-
store displays, social media posts, the original TV commercial that was shared to YouTube, and
even business-related direct mail. The organization builds high customer awareness of and
association with the brand through the marketing of their persona through complementary
channels.
Importance of Integrated Marketing
Given that it typically requires 6 interactions to get a sales lead, integrated marketing is a notion
that all marketers and business owners should understand. You may increase awareness and
increase sales by placing your adverts on several media. Most buyers would rather hold off on
buying a product until they have more knowledge about it. When it comes to generating sales
and retaining customers, integrated marketing offers consumers a lot of information from a
variety of sources, which can make all the difference. Due to the constant barrage of
advertisements, consumers have developed the ability to block them out. The younger the buyer,
the more accurate this is (Intuit Mailchimp, 2022).
Business Objective
Daraz Pakistan's goals are to expand throughout Pakistan to capture the largest market share,
provide every essential product to clients, and partner with the greatest number of notable brands

and retailers there. Its objective is also to increase their sale before starting new year, to increase
their sale Daraz has come up with 12.12 sale campaign. The 12.12 sale come in every year from
12 December till 23 December on Daraz app.
Billboard design for Daraz 12.12 sale.
Design for Facebook Instagram and snapchat for Daraz 12.12 Sale

Design for the Daraz.pk app on which it will display.