Red Bull Brand Report

Brand Report

Index
 Introduction
 SWOT Analysis
 PESTLE Analysis
 Marketing Mix
 STP
 Consumer self-concept
 Conclusion

Introduction
Red Bull was inspired by functional drinks from far east
and founded by Dietrich Mateschitz in mid-1980s. He
successfully developed a new product along with marketing
concept in order to launch Red Bull as an energy drink in
Austria on 1 April 1987. It was a completely new project
and born as an energy drink in order to attract consumers.

SWOT Analysis
 Strengths: Some of the major strength of Red Bull includes its market
dominance and the rapid growth of sales that Company is showing in
Germany, Austria, eastern Europe and USA. The intensive marketing
technique of company is using social media and sports in order to
market its product which is also great strength for the organisation.
 Weaknesses: Weaknesses of the organisation is the lack of variety due
to which they could not fulfil all the requirements of customers. Also
the product provided by them is very unhealthy along with its high
price which is a weakness for Red Bull.