Principles of Marketing: Lucozade vs Red Bull

Principles of
Marketing

Table of Contents
Introduction .....................................................................................................................................3
1. Target Market ..............................................................................................................................3
2. Product /Brand.............................................................................................................................5
3. Price.............................................................................................................................................6
4. Place ( Distribution) ....................................................................................................................6
5. Promotion ....................................................................................................................................6
Conclusion ......................................................................................................................................6
References .......................................................................................................................................7

Introduction
Marketing strategy seems out to be crucial and the most important factor for the
organisation because it plays a major role in the market and it includes strong analysis between
the buying behaviour of the products and selling of various products. Marketing is significantly
reflected out as one of the major aspect in business which efficient and prominently focuses on
the principles of marketing because it directly related to the buying behaviour of producers and
consumers (Onwangprem and et. al., 2020). The two organisation which have been selected for
the discussion are Lucozade and Red Bull energy drink.
This discussion also includes the marketing mix model of both the organisation and a
efficient comparison based on both the organisation. It can be suggested that Lucozade is an
efficient and most purchase soft drink in the Japan and it was came in 1927 in the United
Kingdom as “Glucozade” by a famous pharmacist of Newcastle, known as William Walker
Hunte. Comparison to this, an another organisation firmly known as Red bull is the most energy
drink among the urban males and it is owned by the company of Austria Red Bull GmbH and
was founded in 1987.
1. Target Market
The target market seems out to be the most effective and an amazing component because
the target market enables in increasing the sales and purchases of the products. The major goal of
the target market is to have consumers who have a single objective in increasing the efforts in the
marketing. Researchers also suggested that the target market is an ability to increase sales and
reputation in the market. The target market of Lucozade is a successful company in the industry
of the sports and energy. According to the various researchers, suggested that the energy drink
Lucozade has been majorly focus on the mens which are in the age group of 18 to 30 years
because Lucozade energy drink has the major aim to broader the target market and wider the
performance in sports (Matei and Săvulescu, 2019).
If taking an example, the Lucozade brand energy sports drinks are specifically made for
larger size of person and it includes not only athletes but other person as well. In comparison to
this, the Red Bull energy drink has the highest and the strongest market share as well as revenue
in the market. It can be possibly attained because the target market of the Red Bull are generally
the urban males and also some big personalities including athletes and celebrities. A statement