Online Privacy: Importance, Issues, and Measures

Running head: ONLINE PRIVACY
ONLINE PRIVACY
Name of student
Name of university
Author’s note:

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ONLINE PRIVACY
Introduction
This essay aims to discuss the various aspects of the online privacy and the
importance of the online privacy. The brief discussion of the privacy and the digital privacy is
provided in this essay and the digital privacy in Australia has been briefly stated in this essay.
The issues that are raised around the digital materials has been provided in this report and the
options that must be considered for ensuring the digital privacy has been discussed. The
measures that could be used for the ensuring the users have been protected on the platform
like the Facebook and the iCloud has been discussed clearly. The decision of whether each
person requires the similar level of the privacy has been discussed in this essay. Lastly this
essay concludes with the appropriate conclusion for the essay.
Discussion
Privacy could be described as the ability of any individual or any group to seclude
themselves or any information regarding themselves and therefore express themselves as
selectively. The boundaries and the content of what has been considered private might differ
among the individuals and the cultures but they could share the mutual themes. The privacy
could be voluntarily sacrificed and it is done normally in the exchange for the perceived
benefits and the frequently with the particular losses and the dangers, even though this is the
increasingly strategic view of the human relationships (Smit, Van Noort & Voorveld, 2014).
The significant research proves that the people are increasingly more willing to voluntarily
sacrifice the privacy if data gatherer has been seen as the transparent as to what the
information has been gathered and the methods by which the utilisation has been done. The
digital privacy could be considered as the collective definition, which covers the sub related
categories that are the information privacy, individual privacy and the communication
privacy (Bartsch & Dienlin, 2016). It is frequently utilised in the contexts that significantly

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ONLINE PRIVACY
promotes the advocacy on the behalf of the individual and the consumer rights of the privacy
in the digital spheres and it is commonly utilised in the opposition to the business practices of
the several e-marketers for the collection and then utilise these information and the data
(Baek, Kim & Bae, 2014).
The issues that are raised for the digital materials could be collectively described as
the issues of the confidentiality of the data, integrity of the data, privacy of the data and the
keeping the context of the data (Trepte et al., 2015). The materials that are provided through
the digital medium often raises the issues of the integrity of the materials and the authenticity
of the materials (Bergström, 2015). Some of the countries and the individuals are still
reluctant in executing the online business as there might be the issues of the authenticity of
the material that has been gained.
The options that are to be considered for ensuring the digital privacy could be simple
and basic. It is important to understand the basics of the performing the digital marketing and
the digital interaction (Baruh, Secinti & Cemalcilar, 2017). It is required to be increasingly
stay updated regarding the modern policies and the security measures that have been
implemented for securing the digital platform. It is required to update the privacy settings on
the website and the services, specifically on the social media websites like the Facebook and
the search sites like the google and the Yahoo website and this could be the ideal place for the
protection of the data of the individuals (Saeri et al., 2014). As majority of the sites default to
the information being shared in the public, the changing of the settings could help
significantly in the securing the confidentiality of the information. The cookies that are sent
to the computer as soon as any individual access any website are required to be blocked. The
blocking of cookies that are sent by any third party could help significantly in the maintaining
the anonymity on the online platform (Kilburn, Kilburn & Cates, 2014). The blocking of the
cookies makes it so the websites would have the significantly harder time in the tracking the