Managing Enterprise in the 21st Century - Business Plan for an Online Shopping Application

This report covers a business plan for an online shopping application in the 21st century. It includes information about the products and services, market analysis, operation and management, marketing strategy, financial planning, and budget. The report also discusses the use of Porter's five forces analysis and marketing mix. The financial planning section covers venture capital and crowdfunding. The budget section includes calculations for sales and estimated costs.

Managing Enterprise
in the 21st Century

INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
Executive Summary...........................................................................................................................3
Products and Services........................................................................................................................4
Market analysis..................................................................................................................................5
Operation and management..............................................................................................................6
Marketing strategy............................................................................................................................6
Financial Planning..............................................................................................................................8
Budget...............................................................................................................................................9
CONCLUSION.........................................................................................................................................9
TASK 2....................................................................................................................................................9
REFERENCES.........................................................................................................................................15

INTRODUCTION
Business plan provides a document through which objectives and aims for all the
dealings of business firms can be made for the companies as for maintaining the goals.
Operational aspects, marketing and financial are the important outline structure for all the
business plan as this used to provide growth and all the specific potential through which
business idea can be framed. It is important for all the business practises to make a business
plan initially as to maintain the operations and different ideas through which viability and
assistance with a proper decision making can be implemented (Silva, et. al., 2018). This
report will cover a business plan in which major information regarding the product is being
given with the services, executive summary, marketing strategy, analysis and financial
planning which is being needed for the budget that is being proposed. Further it will also
cover the major elements required for business plan for shop application.
TASK 1
Executive Summary
Business idea as the mission in order to upload and provide different applications to
shop in order to help the consumers to get the best products and services in easy manner. All
these online shops provide different offers and services in order to analyse and compare with
different associated products on numerous of sites as by providing the image and proper
details about the product and its range. Service is majorly free of charge and can be
implemented just with the help of subscription and some additional details and services.
Application have major features Like changing the languages, heavy research about the
product, maintaining software for images and their audio-visual features. The analysis of
industry can be made with the help of porters five forces and strategies that are being used in
the marketing with the help of marketing mix. Further financial planning is being involved in
order to gain the information for the budget and the future projects and application
development (Atondo Soto, et. al., 2021). As this online application sites are being widely
used by so many companies and it creates a major competition in all like Amazon also deals
with such type of services. But this online application is different from all as this use to be
served without any language barrier and also try to provide the environmental friendly
products in the latest fashionable products for all generations.

Products and Services
The shop application helps the customers by giving them affordable prices and deals in
a suitable manner by uploading the products and also by giving the facilities for searching it
in the online market with the help of identification with the consumers. The application will
work by providing the image of the product and also by uploading the application and the
downloader server for the consumers. All the upload and the online shopping application is
an important search engine for the consumers to get their desired items and products with the
help of e-commerce and different websites by comparing it with all the other offers and
required sites. For maintaining the proper use of application user will have to made a proper
image and download that image of the product as for the intention of buying and submitting it
to die application. This application after knowing the required items of the consumer will
grasp and search in order to identify all the available offers and the product with the closest
match.
Price is an important element for all the products and for providing the services it is
important to compare the product with different kinds of offers with numerous of sites which
are being providing it at lower cost (Wlodarkiewicz-Klimek, 2019 pp. 63-72).
Product will also be available to be easily searched as the application will have multiple
languages with the audible features through which all the consumers with demographic
change to areas can get the facilities and it will also provide a visual implementation and help
for the disabled persons.
The process used for manufacturing of original product will be applied with the
development process. As research and development regarding to the product will be focused
in order to provide the consumers to get a facility for conducting research with the help of
technological advancement and it will also ensure that all the similar and the identical
products will be provided on the online site. Product will be available in multiple language
and would also have the accessibility through which visual and audible features will be
implemented.
The major digitalisation will be framed for all the consumers that are being optimising
with the fast lifestyle process in their shopping in order to save their time. As with that all the
specific features for the products is being applied so as to avoid the timely issues. The
application will also provide to eliminate the risk and to provide their consumers online
shopping experience at different marketplaces. Along with that there will be multilingual

expects for the products through which it will be justified and also helps to expand and assist
different constructions of brand image inclusive in the firm. This will enhance the profit and
also provides gaining the loyal customer base (Yefremenko, et. al., 2020p.p 1-9).
Market analysisPorter's five forces analysis
In order to identify all the competitive forces required for the industry it is important to
conduct a proper market analysis through which online shopping applications can work. This
is used in order to analyse and determine the important forces required in the market and also
heads out to provide the potential that is being made for the profitability and enhancement of
business ideas. It is been mentioned thereunder: Bargaining power of customers: As the application is being made for the general help
of Consumers and this application is mainly being made in order to enhance the
profitability for the company. As all the products given in the application are mainly
consumer centric and are made for the approach of customers and also to increase
their interest for it. And in comparison, to that there are so many rival applications of
shopping which are being available for the consumers in the domestic and
international e-commerce market. So, it is important to maintain the price sensitivity
and also a consumer tripping can be made if there is any kind of increase or the
fluctuation in the price. So, it totally depends on the consumer About the prices and
services which are being given and the control is on them regarding to the effective
pricing management. Bargaining power of suppliers: This is generally all the profitable approach and the
expenses of the resources which are being used by the company for the application.
As this is mainly online application for shopping so that bargaining power for
suppliers is considerably low as all the major resources are from the internet providers
and they are mainly being interconnected so all the services are being differentiated
which reduced their bragging. All the suppliers enable to provide important
information on a reasonable price and on affordable manner through which a
profitability can be advanced and maintained. Threat of substitute: Generally for all the online shopping application this rate is low
as consumers used to need different kinds of services and products and the
applications that is being used by them are through e-commerce sites through which

all the affordable manners and dealings can be made and in all the smart devices the
application will also allow Searching with the voice act regarding the similar and the
identical products. All the business firms used to provide online shopping application
and they used to create loyalty of customer base as an online there a new perfect
substitute sites are being available (McCarthy, 2018 pp.1-3).

Rivalry competition: This is generally the analysis in which intensity made for
competition for all the online shopping application is moderate. As it used to provide
international and domestic e-commerce services available with the help of websites
which also provide the products at the affordable prices to all the consumers. Other
than that, they also used to have limited number of services and products for the
consumers as with the options. Which decreases their intensity level for the
competition as a moderate level. This used to provide an innovative and unique
approach for the Application in the competitive edge.
Operation and management
This particular online application will deal with all the best quality of products which
are being provided to their customers and in that they will provide all the products by
managing the different departments who are going to make the future dealing and regular
check on the continuous evolvement and the advanced demand of the customers. Their will
be different teams for all the sectors like marketing, social media, finance and many more as
they will give the best efficiency to manage it.
Organisational structure used in it is Hierarchical as this will make the flow of
information from top to bottom and all the training will be driven to them so as to give
efficient services.
Marketing strategy
Marketing strategy is the uploading and implementing all the original ideas about the
applications that are being involved for the product description and also maintain the major
role in gaining the loyal customers and for the satisfaction. This used to provide pricing
strategies which is the essential elements that helps out to persuade the activities that are
being required for the premium services.
Along with that there are general app stores and also the distribution channels through
which technological friendly targets are being implemented and an easy approach is being

used in order to upload and also to shop for the product. These applications are generally
being available on the Apple store and Google play store (Knapp, 2018 pp. 409-430).
Marketing Mix
 Product: This is generally the introduction of the services of the goods that are being
offered by the company in order to provide the customers all the products that will be
required by them. Here the application will give all the essential services regarding to
the online deals for the products on different languages and with the best audio
features that will make it easy for the consumers to reach to the products that are
being required by them with proper discount on all the domestic and international
level of online sites. It used to cover the affordable products on the market place. Price: This used to focus on premium pricing services for the application as the
pricing strategy implemented is premium service, As with the help of competitive
strategies that will enable them out to gain the profitability and also to change all the
large application users in their customers. This mainly provide the best deals through
which all the particular products are being gained and all the additional features are
being adopted. Place: It can be downloaded with the help of app stores that are being available on all
the android and iOS devices. The subscription for getting the premium services is
being given with the help of digital payment and it is also being provided in different
languages that can be used globally which make it easy to access the customers and to
maintain their target base of consumers to reach it. This usually focus on the young
age which are totally being dependent on technology and used to focus on easy
finding and utilising. Promotion: It is mainly the source that is being used for the promotion is social media
platform and marketing. All the social media marketing heads out to provide different
collaborations with the help of influencers and give away programmes through which
the utilisation of all the target bass can be made and it can also develop a brand image
with the help of profitable advancement. Consumers used to focus on positive news
and testimonials that are being promoted for all the social media channels and also an
email marketing (Askerova, and Polyanskaya, 2019 pp. 620-628). People: In marketing mix employs a major leaping involved for delivering all the
goods and services and manufacturing the best products that are being required. All

the developers used to provide information technology team is being hired through
which the functioning of the application is being implemented and consumers can
gain all these efficient services. Along with that best consumer services team is being
hired through which they used to construct excellent services and also resolve all the
issues of the consumers in an easy manner. Process: This is generally method through which delivery of all the goods are being
provided to the consumers. This is an important element for marketing mix as for the
online shopping application the medium for payment is digital transaction and all the
services are being made digitally. The use to keep all the information regarding the
customer and also keep it private and secure in their available websites through which
they maintain the efficient process.

Physical evidence: It is generally physical product that is being provided to the
consumers as with the help of services that are being given to the consumer who are
being a lump sum amount for their goods. As for online shopping application it used
to cover out all the multiple language feature, application and all the audio feature
quality through which they can enhance their Lingual backgrounds, visual
implementations and reading disabilities be removed.
Financial Planning
This is the most important process as it used to apply with two important methods
through which the funding can be gained by the uploading and also by implementing
crowdfunding, venture capital in their application Some of the important funding process for
online application is being mentioned there under: Venture capital: It is a private equity funding which is generally been given for the
venture capital for maintaining the finance companies and also to gain the hype
growth and potential. This is generally a source through which company can expertise
and create a proper business for the advancement (Gong, and Janssen, 2020 pp. 341-
352).

Crowdfunding: This is usually the small amount of capital which is being used by the
consumer of larger numbers for their finance and business. Such type of funding is
mainly being secured with the help of initial investment and also by maintaining the
applications and services.

Budget
This is generally the budget that has been fixed for online shop applications through all
the financial services and requirements for the variable cost, sales, fixed cost in all the
estimated regions of sales through which the calculation can be maintained.
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £1500
Less: estimated cost of sales £10*200 £2000
Net profit £5900
CONCLUSION
In this above report it is being analysed that it is important to construct a business plan so
that a proper implication of business ideas can be maintained and it also helps out to know
the goals and the objectives of the companies. For consumers benefit companies used to
provide efficient research and development teams which used to analyse the products and
services which is being required and also identify the different variable plan. The industry
analysis is mainly being involved so know the organised behaviour of the working process of
company. Porters five forces is an important tool which helps out to strategies the
competitive advancement and the future aspects, marketing strategy plays an important role
in firming the business ideas and also in constructing the different kinds of actions and
promotion of growth. This is generally being determined that it is an efficient process and
also required functioning through which determining of services of product can be analysed
and also construction of budget and allocation of funds is being required by proper financial
strategies such as being implemented in the business plan and functions.
TASK 2
Slide 1:

Slide 2:
Notes: It is important for all the business practises to make a business plan initially as to
maintain the operations and different ideas through which viability and assistance with a
proper decision making can be implemented.
Slide 3:

Notes: Application will also provide consumer ratings, delivery charges, discounts and
various offers which are being made to identify the affordable pricing and their commerce
site so that consumer will get the product at lower price. e-commerce will also provide online
retailing sites for all the second-hand items and goods.
Slide 4:

Notes: For expanding e-commerce and to gain additional facilities and information for the
consumers they will have to pay the subscription amount so that they will be giving all the
benefits and the important offers regarding to their product and will also help them out to
save their time to search the product as it will make it easy for them by allocating a proper
search engine for the product that is being required for them.
All such research which requires implementing the help for the disabled persons so
that they can reach and find the products that are being needed for them. And with that also a
patent for all the search technology in order to maintain it and protected from any kind of
infringement artificial intelligence is being used and a proper secure technological
advancement is being used in global scale. The threat of new entrants is generally high and
the substitutes are comparatively low. And the rivalry is on moderate level for the online
applications for shopping. The market analysis provides the positive impact for all the
suppliers who have low bargaining power and negative impact on all the consumers
regarding to their high bargaining issue. This provides the growth and also the substitution
through which the determination of the different kinds of intensity is of privately and the
shaping of success regarding to the business ideas can be implemented for the justification
and also for the framework.
Slide 5:

Notes: Social media marketing is the most trending channel which promotes the services and
products and also increase the brand image for all the consumers in the target areas and
consumer base. Along with that social media is an important tool which helps to maintain the
loyalty a1nd success. Hiring the consumers who are skilled can be insured with the positive
approach and it helps out to maintain a long-term success. As by increasing the proper
security programmes by implementing the digital transactions and accessibility it helps out to
make the consumers believe and trust on the application. Physical evidence The mouth
publicity helps the application to be increased in the interest of consumers reach and also
helps out to gain the loyalty.
Slide 6:
Notes: Crowdfunding is mainly a major funding which helps out to give easy access for all
the capitals and also provide sources in which they can advance their capitals and gains.
Venture capital is generally a justified source which provides a setting up of business in the
companies.
Slide 7:

Slide 8:

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