Effect of Online Shopping Trend on Retail Industry (Tesco) to Enhance Profitability and Performance

This report analyzes the latest retail trends impacting the industry and provides recommendations for Tesco to enhance profitability and performance. It covers the impact of online shopping trends, SWOT analysis, BCG matrix, and more.

Inquiry based project

Executive summary
In retail industry, there are very immense challenges which might be faced by retail
organisation in near future. Therefore main aim of this report is to know the latest trend in the
retail sector that need to be adopted by the organisation operating in retail industry. This report is
prepared with the purpose to understand current retail trend impacting this sector widely. This
project report has covered certain recommendation to overcome form challenged or weakness of
the organisation.

Table of Contents
INTRODUCTION .............................................................................................................................4
Company Overview..................................................................................................................4
Analysis of the industry trends ................................................................................................5
SWOT analysis of Tesco..........................................................................................................7
BCG matrix ..............................................................................................................................7
Recommendations...................................................................................................................10
CONCLUSION ...............................................................................................................................11
REFERENCES.................................................................................................................................12

INTRODUCTION
Growth in m- commerce and e -commerce is being driven by variety of the emerging trend
including the improved mobile shopping experience, expanded rapid delivery by the retailers,
increase in BOPOS and many more. Company chosen in this report is Tesco, it deals in general
merchandise and groceries within UK. This report will cover latest trend in the retail business, an
analysis of the organisation with certain recommendations.
Background of Study
In retail business, major emerging aspects are online trends. Nowadays, mostly retail
business plan to upgrade themselves whereas an individual retailer are the management in
marketplace from complexities, fragmentation and increase confusion in relation to the integrated
future (Harter, McKenna and Van Campenhout, 2022). For an effective utilization of the
technology, there is a collaboration in better supply chain.
For a streamline processes, tools are optimised in order to keep in customer's minds. Competitive
benefit is lead based on outcome at the first mile and last mile. To have an effective customer
experience, everywhere in between are significant weapon.
Company Overview
In UK, Tesco is know-as one of the leading retail business which is established during
1919 by Jack Cohen. Tesco's headquarters is situated in England. Respective firm operate its
business globally and its is a leading groceries company within UK. This organisation offer an
affordable segmentation of the goods and services at a reasonable price. Tesco has diversified its
busies in many areas such as clothing, retailing, furniture, electronic and many more. This
company has also dealing in the product of hypermarket, superstore, supermarket and other
convenience shop.
Title-
For identifying effect of the online shopping trend ion the retail industry (Tesco) to
enhance profitability and performance.
Rationale of Study

Main motive to conduct this research, is to have an evaluation of the latest retailing trend
during COVID 19. in order to map all such retail trends, a benchmark is developed along with the
opportunities to define a better customer satisfaction report in appropriate manner.
Research objectives & aim
Research aim
Main aim to identify effect of the online shopping trend in the retail industry (Tesco). to
enhance profitability and performance.
Research objective
to identify the current retail trends in order to increase organisational performance.
Identification of the strategies to deal with the online shopping trends in retail sector.
Analyse the importance of the online shopping trends in context of the Tesco.
Research Questions
 What are current retail trends that raise organisational performance?
 What are importance of the online shopping trends in relation to the Tesco
 What strategies are used by the Tesco to deal with the online shopping trend in retail
sector?
Analysis of the industry trends
LITERATURE REVEIW
In inquiry based project, a group of the students or individual investigate the worth
question, idea or issues. It is considered as an authentic project work which include work in
disciplines to create or develop the knowledge. This sort of the project have a serious involvement
and investigation. Inquiring based learning is a British level form of an active learning that
presumes by posing the student, scenario and issues (Berg, 2022). As per the traditional education
it contract that generally relies on the teachers and some other expertise which could be beneficial
in gaining some extra knowledge related to subject matter. Learning approach address that student
should put a better efforts to gain better learning process. Moreover, there is an involvement of the
certain group guided learning that allow development of the knowledge through a better
experience a exploration to have effective decision making.
Identification of the current retail trends to increase the organisational performance.

As per the Tara Johnson, 2021, there are various trends that create impart on retail business like
digital and online platform, customary shopping behaviour which continues to evolve. Therefore,
with all these new behaviour of attitude, retailer need to offer the product and services at right
place, correct time and context (Jessen, 2022). A benchmark is created with certain of the
advance technologies and other resources so that a better customer experience can be enhanced. It
is analysed that around 94% of people says that certain tech improve a better analytical. In relation
to arising of the situation where popularity of a edge within retail solution are such as pop up
show and special kiosks that will be enhance by the year 2021. Hence, there are other various
retail organisation that have an existence within global level including Tesco. Respective company
offer their product and service on online platform along with the implements latest aspects of the
retail rends to facilitate promotion by online shopping and also make more involvement by
offering attractive price or discount (Li, Donnelly-Hermosillo and Click, 2022).
Analyse importance of the online shopping trends for organization in context to Tesco.
As per the Maryam Mohsin, 2020, there is a up gradation of the resources and technologies
with a specification that impact in creating a benchmark on various sector such as automotive,
construction and retail etc. latest trend in relation channelising the organisation form retail sector
into a productive manner (Nami, 2022). In relation to Tesco, there are certain future trends that
help in creating an effective benchmarking in order to remain systematically with the latest retail
trends. At the same time, company also enjoy the flexibility by having a low start up cosy in the
digital analytical within physical offering. The are an improved analytical as the brand extending
their existence in a new forms for easily availing the main insight in to better omni channel
consumer needs and wants (Pajak, 2022). It also help the retailers in identification of the loyal
customer. Respective organisation need to launch a real connection with their customer in order to
improve anticipations an utilize them to correct the tools. In relation to the Tesco, company have
to follow the trends that would channelise effectively in a more customised influence in their
business.
To determine the strategies to deal with the online shopping trends in retail sector of Tesco.
As per the Andrew Martins, 2021, business during pandemic situation had faced high
range of losses and few of them got dissolved. Sustainability is created with the help of online
business in competitive retail market effectively. There are various retail business which are

mobilised through online platforms and execution of the digital marketing trends. Shortage of the
talent phase and customer need for both lighting where fast service and always prorogue to
proceed for an automation requirement (Pecchi and et. al., 2022). Having a better autonomous
robots which creates warehouse aisles, grocery store and identification trip hazard that can clear
such floors. In relation to the Tesco there are various changing trends in the future times including
presence of the robotics services and artificial intelligence that will enhance productivity and
efficiency of workforce during rendering services. Create re-arrange store and consumer
involvement no longer where it merely a location about the physically handling and exchange of
the goods. It aid to create a better link within customer retailer that should design personalised,
compelling in store encounters. Tesco maintain a better customer relationship and also provide
discount offers that makes the customer engagement.
SWOT analysis of Tesco
Strength Weakness
 Tesco has a financial turnaround and
effectvie leadership in retail market.
 It had a strong financial performance at
the tiem period of pandemic.
 Tesco contain a great brand recognition
and identity in market.
 Tesco has heavy reliance on UK market
that show a negative impact.
 When its revenue have enhanced
strongly then its profit have goes down
significantly.
Opportunities Threats
 Tesco can form a partnership and also
make strategic alliance with the other
brnads.
 Government policy are very beneficial
for Tesco as these polices are in favour
of respective company.
 It has to face a tough competition in
market.
 The economic recession impact revenue
of Tesco's brand
BCG matrix
 Star- A product with high market growth and high market share. Star for the respective
company is Tesco bank. This firm generate sufficient income for it and have chances to
grow.

 Cash cow- A product with low market growth but a high market share. Tesco's cash cow
product is fresh meat which is high in demand.
 Question mark- this represent a product with high market growth but a low market share.
Tesco's lard can be regarded as question market as it generate some cash for company, yet
it has not been unsatisfactory over years.
 Dogs- Product with low market growth and a low market share. Mobile segment of the
Tesco is reflection of a business unit which has uncertain future and need to improvement.
Methodology
Research methodology refers to a specific technique or process used to identify, select,
process and analyse the information elated to a specific topic. Researcher evaluate the overall
reliability and validity in research paper (Roberts and et. al., 2022).There are certain types and
methods of the research which are mentioned below:
Primary data- It comprise evaluation of the new data information and other facts finding with
own efforts. It define the collection of data that is for very first time by researcher to undertake a
complete research by considering objectives and limited time period (Shephard and Pookulangara,
2022). From the particular sources, primary data are gathered that never used by someone else
before it. Primary data are gather in several ways from which, most popular and well know

techniques including interview, market survey, physical experiment and questionnaire
observation.
Secondary data- It is completely opposite form the primary data. In secondary data, information
is collated second hand as in this, data collected that already being collected by someone else.
Research get a help from the secondary data in collecting information easily related to specific
topic in effective manner by using newspaper, books and online sources.
Quantitative method- In this kind of the research methodology test the importance of the
research hypothesis that is systematic research dealing in the numbers. It include mathematical
calculations, laboratory experiment, survey and simulation. Qualitative research include ta critical
factor of quality, amount and measurement. The concerned data is analysed in the numbers. Based
on it, better data trends are created that deal with the statics and numbers. It is considered as an
easy form of the data collection by the investigator through a number of the people.
Qualitative method- It is subjective and descriptive irrespective of the facts. In this, description
and observation are most important as these help in evaluating the behaviour knowledge and
opinion of the people related to research topic (Shohel and et. al., 2022). It is considered an active
form of the data collection that is gathered to have a proper information. This form of the
methodology is used to have an understanding of an appropriate experience and concepts.

Recommendations
Form the above analysis various retail trend s has been examined. There is a discussion of
the several trends as future retail services, online business, robotics and customer engagement
which allow flexibility in the services. Therefore, in relation to the Tesco, there are certain
recommendation that will help the respective company to make a better productivity and lead
great performance. These recommendation are mentioned below:
 For the respective company, it is very essential to align the organisational and individual
goals that aid in the course of orienting the goals of the individual level with overall
organisational strategies and vision.
 As it is identified that Tesco is suffering form revenue crisis, the it should change the sales
strategy in order to overcome from this financial crisis. This company also need to monitor
its cash flow in order to reduce wastage of the capital.
 Marketing team of Tesco need to have pay attention towards various digital platform and
make plan to create the artificial intelligence kind of resource which could help the
company to generate more business opportunities and organisational development
effectively.
 Tesco should make effective strategy so that it can become enable to overcome form
reliance on the other business.
 It is suggested to have a comprehensive understanding of the business in relation to Tesco
of its strategies and priorities to have development of the cross functional experience.
 Involvement of the human resources is very beneficial in a course of the maximisation of
positive employees experience. In relation to Tesco, it is suggested that company need to
involve HR operating model with a positive employee experience to facilitate a proper
development of talents and skill in business organisation.
 Tesco need to develop a positive minded and motivational level with the purpose to retain
employees so that they are willing to stay associated with respective organisation for a
long time period.

CONCLUSION
From the above report it is concluded that the inquiry business is linked with several retail
business trend which is demonstrated based on specific perspectives. Advancement in the
technology brine changing trends and new resources by creation of the more development in
corporate world to have a competitive benefit over the competitors. Therefore, it is recommended
top all the business organisation that they have conduct the research methodology to analyse their
respective industry as it will help them to make effective and efficient strategy.

REFERENCES
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