Five Step Model of Marketing

ONLINE TEST
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TABLE OF CONTENTS
1.Five step model of marketing...................................................................................................3
2. Levels of product selling .........................................................................................................3
3. Promotional budget .................................................................................................................4
4. Promotional mix strategy ........................................................................................................6
5. Was the Campaign successful..................................................................................................6
REFERENCES ...............................................................................................................................8
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1.Five step model of marketing
Missguided have been followed designing A customer-driven marketing strategy as an
organizational policy. The concept of designing a customer driven marketing strategy is to
focuses on selecting customer base to serve in the target market and how the customer is fully
satisfied with the service of the company (Edalatkhah ,2019). This is further elaborate as:
Selecting target customer: the company decide the target market into various segments
of customer choices. It shows only specific section of customer who are target by the company to
engage with it. This target customer are based on timing, level and nature of demand of the
product in the market. Missguided chooses the marketing through tapping the influencers in the
company. Influencers marketing can generate high engagement for the company. New
influencers are been endorse by the Missguided to whom have high volume of reach i8n social
media and effective marketing can brings loyal customers in the company. In 2018, Missguided
have been partnership with musician and Instagram inferencer to promote the brand and to
promote the new collection (Fargnoli ,Haber, Sakao, 2019).
Selecting customer to serve: It shows, how company will serve their customer to make
different from other competitor in the market . The brand value and proposition include the value
and benefit that will be provide by company to their customers. Missguided have been created
through engaging their customer through online social platforms (Sitinjak.et.al., 2020).
Characteristic:
 It identifies the target market and customers for the brand to serve the market.
 It help company to know the needs and wants of the customer they are looking in the
market.
 Fulfil the needs and deliver value for the product in the market.
2. Levels of product selling
Selling of product is going through three different stages which are denoted as pre stage
of product selling, during the sale and the post-sale level of product. All these are directly
interlinked with the overall sale process of the product in respective market. Misguided
Company is associated with selling beauty products of women. All the sales stages that
company’s products required to go through can be justify in the following points.
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