Hospitality Marketing Essential - STP
This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.
1 Pages664 Words25 Views
Added on 2023-02-02
About This Document
This document provides an overview of hospitality marketing essentials, focusing on the STP (Segmentation, Targeting, Positioning) approach. It includes a basic marketing plan for Travelodge, a SWOT analysis, and information on monitoring and control in marketing.
Hospitality Marketing Essential - STP
This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.
Added on 2023-02-02
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