Proposal for a Mobile Application Based Virtual Opal Card Enabled with NFC Technology

Business Case Title
Subtitle
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[This should be the publication title for the initiative,
if it were to be funded in the budget process.]
STRATEGIC ASSESSMENTSTRATEGIC ASSESSMENT

Contents
Executive summary 1
1. Part 1 Problem 2
1.1 Background...................................................................................................2
1.2 Definition of the problem.............................................................................2
1.3 Evidence of the problem...............................................................................2
1.4 Timing considerations...................................................................................2
1.5 Consideration of the broader context............................................................3
2. Part 2 Benefits 4
2.1 Benefits to be delivered................................................................................4
2.2 Importance of the benefits to Government...................................................4
2.3 Evidence of benefit delivery.........................................................................4
2.4 Interdependencies.........................................................................................4
3. Part 3 Strategic response 5
3.1 Method and criteria.......................................................................................5
3.2 Strategic options analysis..............................................................................5
3.3 Recommended strategic option.....................................................................8
4. Part 4 Project options analysis 9
4.1 Project options considered............................................................................9
4.2 Stakeholder identification and consultation..................................................9
4.3 Social impacts.............................................................................................10
4.4 Environmental impacts...............................................................................10
4.5 Economic impacts.......................................................................................10
4.6 Overall evaluation of socio-economic and environmental impacts............10
4.7 Financial analysis........................................................................................11
4.8 Risk comparison.........................................................................................11
4.9 Integrated analysis and options ranking......................................................11
5. Part 5: Deliverability of recommended solution 14
5.1 Details of recommended solution...............................................................14
5.2 Commercial and financial...........................................................................14
5.3 Management................................................................................................17
5.4 Delivery......................................................................................................17
Appendix A: Benefit Management Plan 19
Appendix B: Financial data presentation 20
Appendix C: Sign-off checklist 22

Executive summary
The report intends to give a proposal for a product development that is a
mobile application based virtual opal card enabled with NFC technology. The report
will be proposed an innovative product development has with an aim of addressing
the problems with physical opal card. The main idea of the innovation will be brining
an ease for the daily passengers of Sydney. Thus, the entire course the discussion
shed light on several aspects like problem statement, background overview, strategic
response, project option analysis and recommendations. Finally, In order to conclude
the paper sums up the whole discussion.
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1. Part 1 Problem
Opal card holds immense importance for the people of Sydney as it gives an
ease of making payments of transport fare. However, in a fast paced life, most people
forget to carry the opal card for which they face unnecessary delay standing in queue.
Hence, using the NFC technology a mobile application based virtual opal card will be
beneficial in case one forgets or loses his or her virtual opal card (Du, 2013).
1.1 Background
People nowadays live a fast paced life and remain connected with all over the
world through mobile phone. Whether it is shopping or ordering food or making
payments, for every means, people these days prefer the use of online mode through
mobile applications. With the advancement of technology, an ease has been brought
in the sphere of money transfer. Thus, the use of mobile application is on the rise
since it gives the hassle free opportunity of payment. On the other hand, the NFC
technology which refers to the short range wireless connectivity is also being used
rapidly making the communication easier between two devices (Ellison et al., 2017).
1.2 Definition of the problem
An opal card is a short device through which passenger makes payment while
they travel to one place to other (Gudymenko, Sousa & Köpsell 2014). Often it is
seen people either lose the card or forget to carry and as a result are to face
unnecessary delay in making payments. Thus the problem has been aimed to be
mitigated by the use of mobile application based virtual opal card which will give an
a ease as the passengers will not be required to carry the physical cards anymore.
1.2 Evidence of the problem
Many incidents are seen in which people face immense problem when they
lose their opal cards or forget to carry it. The most common problem is seen as most
of the people often do not carry any other means like cash assuming that they will
make the payment using opal card (Ellison et al., 2017). In most cases, people fall in
unpleasant situation as they are misunderstood as frauds trying to escape without
making payment (Gudymenko, Sousa & Köpsell 2014). Hence such emerging issues
demand a solution which will save them from such issues.
1.3 Timing considerations
The evidences show these issues are in rise since people are becoming
technology dependant. Rather it is right to state that people are becoming dependant
on smart phones and the mobile applications. Since this issue leaves people with utter
harassment, it needs to be mitigated in an immediate manner.
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1.4 Consideration of the broader context
There are very few mobile application is available for making payments easily.
However, there is no mobile application that serves an alternate to the physical opal
card. Hence, there is a scope of technological advancement which would serve
towards mitigating a major issue of business professionals to students.
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2. Part 2 Benefits
The mobile application based NFC technology enabled virtual card will
generate considerable benefits to the daily travelers. The innovation will be
minimized the scope of losing the physical card and the scope of forgetfulness of
carrying the card. As a result people will hardly face any problem if they forget to
bring the card or lose the card and have no other resources. The other major benefit
from the innovation will be less use time. Already the physical opal card was
invented with an aim of minimizing time consummation. Hence, the virtual opal card
will further minimize the time consummation for the travelers.
2.1 Benefits to be delivered
The innovation will serve the social benefit by mitigating the consequences
like harassment caused due to the absence of the physical opal card. On the other
hand, the innovation will generate environment benefit by minimizing the use of
paper, fibre and plastic that causes environmental pollution. The economic benefit is
also deserves mention since the innovation creates more employment and revenue
generation opportunities (Bouchard, 2013). However, a disadvantage will be
generated from the innovation since more electricity will be consumed in the
operation of the virtual card.
2.2 Importance of the benefits to Government
Government of the country will be benefitted by the innovation since the
innovation will be generated more employment in the country, especially for the job
aspirants in the field of engineering (Hausman & Johnston, 2014). The government
will also be benefitted in securing its mission for less use of non biodegradable
products like plastic used for making physical opal card.
2.3 Evidence of benefit delivery
Through several ways the benefits generated by the innovation can be
measured. For example post implementation of the innovation, survey can be
conducted through which users’ feedback can be acquired. Through the innovation,
the government will be able to earn taxes that can be used in the betterment of the
society.
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