Opening Small Psychological Clinic

This document discusses the process of opening a small psychological clinic, including industry analysis, marketing strategies, and financial planning. It covers topics such as Porter's Five Forces, competition in the industry, power of suppliers and customers, threat of new substitution and entry, operation and management team plan, marketing plan, and financial plan.

OPENING SMALL
PSYCHOLOGICAL
CLINIC

EXECUTIVE SUMMARY
Entrepreneurship is defined as the process of designing, launching or running something new
organization. Which is a small scale industry or a business in the aspect of a small capacity to
handle a small unit of customers. Entrepreneurship in a term of capitalization is very low and
their basic concept is to create and innovate some new idea in the market to gain the competitive
advantage. This idea and the generation of new product or services in the market this is attack
high risk involved in the launching of a new start up in the significant proportion of a start-up.
Organization have to very close in the low funding and also the business bad ideas and also the
economic and the government policies are sometime broken. As a entrepreneur some
organization facing lots of problem to create the market place, market strategies and new policy
regarding the organization. At this context, we are going to discuss about the opening of a small
clinic, psychological clinic which aspect is to earn more profit and revenue and collect the more
customer by industry analysis and also support a clear financial statement. which is gross to
provide what are the outcomes and benefits. if if the clinic is launched or introduced and some of
regions. As per this, we are going to discuss what are the industry analysis financial status and
what are the marketing strategies should followed by the small psychological clinic.

Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INDUSTRY ANALYSIS
While opening of any new business in new regions. There is a lot of plan and lot of strategy is to
taken out. As per the given context a small scale of psychological clinic is to a open in new
regions. So, what are the industry analysis we have taken so as per there. The porter's five forces
is applied to know what are the competitive advantage and how the suppliers and number of
buyers are there (Zavareh and et. al., 2018).
on what basis the size and growth and what are the sales projection should be getting in
that particular regions. So, this all will be regulated as per the approximation on a prediction
table is applied on porter's five forces model which helps to describe the marketplace and the
competitive advantage and what are the factors that affect the business model.
PORTER’S FIVE FORCES
Porter five forces is defined as the model which identify and analyse the five competitive
forces of analysis that shape every industry and helps to identify the industry weakness and the
strength (Liu and et. al., 2018). In which the five forces model is used now a days in a terms of
organization to enhance the company profit for the long term. So, as per this the organization
which is open in a form of small psychological clinic have must applied to know the industry
analysis of their organization.
Competition in industry: This is the first step in the porter's forces which is termed as the factor
which affect the organization or company. So, the first of the five forces defined as the number
of competitor at present and the particular region which have ability to undercut the company.
So, the larger the number of competitor along with the number of product and services. Then the
organization have a more power to gain maximum number of profit. generally this large powers
with the product and services have a number of suppliers and buyers for the company. Who help
to achieve the organizational goals (Eder and et. al., 2017). If as per the time for gain new
customer is lower the price then it help to get new customer for the organization. Moreover,
when the competition rivalry is low then a company have a greater chance to earn more profit
from the customer because of monopoly and achieve the higher scale and profit. So, as per this
context the psychological clinic must know the competitor and their advantage in the market.
Firstly, they select the region where number of competitors are low and number of customers are
higher. It helps to gain and earn profit from the particular region because of low competition.

Power of supplier: The next factor which is applied in the five forces model which give a clear
instructions about how the suppliers can drive their cost for the input. It is generally affected by a
number of suppliers and their key measures of a goods and services. What are the unique
performance of that particular suppliers and what are the inputs and how much it will be cost to
company. If they switch from one supplier to another there are fewer suppliers to an industry
who provide the raw material of the equipment, apparatus in a company. Moreover, its all
depend on the supplier at last the suppliers have a more power and can give the input and other
advantage in the trade of any organization. On the other hand, there are many suppliers who are
available in market in a low cost but the quality and the factor of quality are different. There is
also a rivalry between the suppliers to make a chain system through the the organisation. The
lower and the cost of supplier then the profit (Oliveira and et. al., 2016). At this context, the
psychological clinic must buy their equipment which have a higher number of supplies in the
market and a lot of suppliers because after time while if the supplier raise the cost of that
particular equipment or apparatus then it is difficult for the clinic to buy same product or same
therapy from that supplier because of higher in the cost. The clinic must follow low cost supplier
who have low cost value of product in their equipment’s and there substitution of product are
available in other suppliers in low cost in market. When clinic switch the suppliers.
Power of customer: The power of customer is defined as the capacity and ability of a customer to
bargain in the price or their level of power is to use the five forces. Generally, it affected by how
many buyer of customers organisation and how the customer play a significant role with the
organisation and how much it will cost to a company to take a new customer or a market. which
is getting from the existing customer the meaning of customer is defined as that how a customer
have a power to negotiate with the price and keep it lower and get on the better deal with
company or organisation (Chiarini and Vagnoni 2016). Some have many smaller independent
customer will have an easier time charging on the price. Which is on higher basis to increase the
profitability. So, as per the context with the psychological clinic, the customer have also a
potential to break down the higher prices into lower. so as per this case the owner of the
psychological clinic must maintain the dignity of the price and choose the competitive pricing
decision from the market which helps to increase the profitability and revenue of that particular
clinic.

Threat of new substitution: There is a second last point of the five forces which is focuses on the
substitution or the alternative. In which the alternative of goods and services are generally
provided in a single place from the different organisation. which may be a product or service
companies produce their goods and services with which is relatable to an organisation. who have
also produce the same goods which decrease the the profit margin in the market (Langley and
Leyshon 2017). in this case the lower of the price of the substitute the product or services of the
company. So, on this the threat of substitute is always maintained in the market. As for the
context with psychological clinic when any new services are provided in a terms of therapy,
apparatus, equipment lower the price for the sometime to make a good relationship with the
customers which hold the organization for long time.
Threat of new entry: This the company power is generally affected by when a new entry placed
in the market. There is time and money it cost for a competitor to enter a company or
organization. and can be a raise up like effective competitor because of new idea and new
innovation that create and build the marketplace (Ehsan and Yang 2018). In the market the more
and establishment company position should be in a challenging and industry with a strong chain
of barriers to entry or are ideal for existing company within that organization. The company will
be able to charge higher price and there is a negotiate and bargain in terms are allowed. So, as
per the context with a psychological clinic who was going to built that much get aware by the
new entry threat and what are the potential when a new entry are arriving. The psychological
clinic developed a new strategy and plan to avoid or ignore the new entry without any decrease
in the profit margin and also for raising in profitability.

OPERATION AND MANAGEMENT TEAM PLAN
The operation and management plan is very important to improve the performance of that
particular organization in a terms of improving the health. Facilities are performed well and the
over all performance of the health system should be improved in a such a way like its provide
best services ever. In the term of operation and management there is a institutional dimension
that influence accountability, efficiency, quality, equity and sustainability and resilience these
five are in a collaborative form which shows the attribute towards the high performing health
system. To achieve the high performance hospital and health system required the ability to
introduce new policy and implement in a such action to improve the planning and management.
its help to improve the process and operation of the clinic in such a way which is helpful and
fulfilling the needs of patient (Shi and Wang 2019). In health care the operation and
management are designs in such a way which help to create a smooth running of the clinic and
also provide a great attention to the patient.

MARKETING PLAN
Marketing plan are defined as to promote the organisation in a specific way by giving the
brief information and knowledge about the organisation to the customer. As the context with
clinic the social media advertising, advertisements and digital marketing tools are applied to
promote the health regarding facilities to the customers or patient (Dileep and Mathew 2017).
The promotional mixes are also used like e-mailing and direct advertising is going on and also as
per the current time the digital marketing and social media marketing is useful in terms to
promote the clinic because the social media and digital marketing have maximum reach ability of
customers. So, the flow of information which is provided by clinic in reference with customer is
reliable and useful and it's drive by everyone if someone want to need that service they contact or
get that in clinic. In recent time, the marketing strategies and marketing plans are very useful to
promote the clinic. The diagnosis, treatment and accurate information share with patient and

what are the aspect, what are the services which is provided to patient, all the information are
described in a brief way with the short video should be posted on the social media and digital
media (Morgan and et. al., 2018). Which act like a marketing plan and strategy which influence
and attract the patient or customer for that particular service.
FINANCIAL PLAN
The financial plan are-
Revenue in month

Expenses in month
Profit and loss in month

So, these are the financial plan as showing in graph (Khan and et. al., 2017). It stated that
the revenue, expenses and profit and loss while opening in psychological clinic after the post
corona situation.

REFERENCE
Books and Journals
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Liu and et. al., 2018, August. Big Data Platform Architecture under The Background of
Financial Technology: In The Insurance Industry As An Example. In Proceedings of the
2018 International Conference on Big Data Engineering and Technology (pp. 31-35).
Eder and et. al., 2017. New directions for sustainable development of oil and gas industry of
Russia: innovative strategies, regional smart specializations, public-private
partnership. International Multidisciplinary Scientific GeoConference: SGEM, 17(1.5),
pp.365-372.
Oliveira and et. al., 2016. Environmental Management System ISO 14001 factors for promoting
the adoption of Cleaner Production practices. Journal of Cleaner Production, 133, pp.1384-
1394.
Chiarini, A. and Vagnoni, E., 2016. Strategic planning for lean production, comparing Hoshin
Kanri with balanced scorecard. In Understanding the Lean Enterprise (pp. 221-236).
Springer, Cham.
Ehsan, A. and Yang, Q., 2018. Optimal integration and planning of renewable distributed
generation in the power distribution networks: A review of analytical techniques. Applied
Energy, 210, pp.44-59.
Shi, G. and Wang, Q., 2019, March. The Application of Utility Theory in the Making-decision of
Marketing Risk Management. In International Academic Conference on Frontiers in Social
Sciences and Management Innovation (IAFSM 2018). Atlantis Press.
Dileep, M.R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services
through Marketing Mix Elements. In Strategic Marketing Management and Tactics in the
Service Industry (pp. 304-329). IGI Global.
Morgan and et. al., 2018. Marketing capabilities in international marketing. Journal of
International Marketing, 26(1), pp.61-95.
Khan and et. al., 2017. Catastrophic healthcare expenditure and poverty related to out-of-pocket
payments for healthcare in Bangladesh—an estimation of financial risk protection of
universal health coverage. Health policy and planning, 32(8), pp.1102-1110.
Langley, P. and Leyshon, A., 2017. Capitalizing on the crowd: The monetary and financial
ecologies of crowdfunding. Environment and Planning A, 49(5), pp.1019-1039.