Operation Management and Service Excellence

Operation management and service excellence
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Table of content
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Comparative Four Vs Analysis..............................................................................................3
Comparative Performance Objectives Analysis.....................................................................5
Design Analysis......................................................................................................................6
TASK B...........................................................................................................................................7
Overview................................................................................................................................7
Global operations strategy of Starbucks and overall macro environment..............................7
Key requirement, challenges & capabilities...........................................................................8
Evaluation and analysis........................................................................................................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Operations management is describe as a procedure that aid assistance to business firm in
boosting its sales as well as profit by transferring all the workforce, raw material into finished
products and services. This report is based upon Starbucks. It is well known coffee chain
company which operate their business across the world. In addition to this, the organisation
executes their coffee industry around 80 nations and more than 30,000 channels, where the
company is selling the product related to coffee. Apart from this, the company was founded by
Gordon Bowker and Zev Siegel in the year of 1971. And at present, they have more than 291000
persons as a staffs (Barata and Cunha, 2017). For executing analysis in better way, it is necessary
to take another company named as Greggs. It is the largest bakery chain which is located in UK.
The first part of this assignment cover the data related to comparative performance, design
analysis as well as Four V analysis. And the second part of the report discuss about the topic
which included global strategy as well as various external factors that imposes direct Influence
on Starbucks. At last, there are various needs, challenges and abilities in also defined in this
report.
TASK A
Comparative Four Vs Analysis
In current scenario, it is necessary for every company to assess the business environment in
order to conduct different operations and activities in better way. It helps them in alteration in
available products and services as per demand of customer (Berry, 2016). Herein, after
determining information, the raw material is converted into finished products. In addition to this,
there are four elements which are needed to consider by every business organisation such as
volume, variety, variation & visibility that helps in taking effective decision at workplace. Thus,
for understanding these elements, it is vital to make a comparison between two well-known
organisations named as (Starbucks & Greggs), which is going to be mentioned below:
Four Vs
Elements
Starbucks Greggs
Volume This is determined as a basic element
that plays a vital role on respect of
Herein, the main purpose of Greggs
is to boost their business activities
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Starbucks. Mainly, this factor focuses
on higher products at minimal cost.
Therefore, it is unstated by taking
instance of Starbucks only. This
organisation provides superior
quality coffee to its buyer at fewer
prices. Determining 30000 outlets,
the firm operate their business same
as it execute producing in bulk
(Chaffey and Smith, 2017).
and functions across the globe. For
this purpose, it is important to
implement heavy industrial plant.
Then, it is possible for firm in term
of manufacturing unit will start
accomplishing goal and objective in
short span of time. Apart from this,
Greggs focuses on increasing
profitability level by cut down the
charges of manufacturing unit.
Variety This is considered as a second section
which plays an important role at
marketplace such as Starbucks. There
are different variety of products that
is offered by company to its customer
which included Iced Coffee, Fresh-
brewed coffee as well as Cold Brew
and many more.
Whereas, For Greggs, it is important
to make alteration among various
range of good and services provided
by them as well as supervision would
also proceed. Without this process,
there is different kind of issues and
problem is faced by organisation
while offering wide variety of
products and services to its customer
(Shalley and Gilson, 2017).
Variation Herein, it is critical for organisation
to include different ranges in their
offering products and schemes. In
current scenario, the manager of
Starbucks has generates apexes in
their current products which is
offered by business firm. According
to this, it requires advancement as
well as uniqueness in their products.
Herein, the manager of Greggs
focuses on offering innovative and
unique flavour in their current food
products to its customer. It assists
them in attracting large number of
buyers towards the products of
business organisation.
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