Operation Management Practice in Morrison: Impact and Supporting Functions

This report analyses the operation management practice in Morrison, specifically the Total Quality Management, and its impact on the organisation's efficiency. It also discusses the supporting functions linked to operation management practice, such as quality execution, quality control, and quality improvement measures. Additionally, the report assesses how technology, such as social media and artificial intelligence, can be embedded in this process to further enhance organisational success.

Operation and Service Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Determine one operation management practice within an organisation ...............................3
Discuss what supporting functions are linked to operation management practice and assess
how can they help with ensuring organisational success.......................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Operation management is one of the main practices which is applied by business
organisation for the creation of highest level of efficiency with effectiveness in it. It includes
conversion of raw material into finished goods and services to increase the profit in business
organisation with maximum effort. It helps to manage and control the operation and processes of
business organisation. Morrison is a well established retail industry operating the ongoing
expansion and plans for further growth leads the company to be a public company. It
manufactures fresh foods including bakery, seafood, meat, fruit and vegetables and chilled
processed products (Darko 2020) . This report will highlight the detailed analysis of practices
within the chosen organisation in operation management. It will also cover the way operation
management practices will lead to impact the business in terms of its efficiency with the role of
technology. In addition to this, there are various functions supportive to operations management
practices with their service in organisation success.
TASK
Determine one operation management practice within an organisation
The operation management is defined as one of the crucial part for any business
organisation. There are various activities which are performed within the organisation which
need to be managed and controlled by the enterprise in order to work in an effective and efficient
manner. The operation management is related to the managing of the practice which is conducted
in order to increase the higher efficiency of producing the products or services within the
operational activities of the business enterprise. There are various practices used by the
organisation in operational management in order to carry out the activities in a smooth and
effective manner(Singh, Rathore and Park 2020). There are various issues which are been faced
by the organisation in operational management because of the new trends or technologies around
the world. It is very important fo an organisation to focus on various practices in order to achieve
the success and growth within the organisation. There are various practices such as quality
management standards and system, supply chain management, information management stock in
context of the this report the total quality management is the practice which is taken into

consideration. This is the method which is defined as the continue process of identifying and
analysing the error which is occurred while producing the products within the organisation. This
is the method which focus on the quality of the products been produced . It is the most important
for an organisation in order to increase the customer experience e wi8thin the organisation. In
context of the Tesco company , the organisation focuses on using the total quality management
as a operational management process in order to maintain the quality of products in an effective
and efficient way. This is the most useful strategy for the organisation. This will help the
organisation and the management to identify the errors which might occur during the production
process(Araujo 2020).
In case of Morrison, there are many key principles which are mentioned as below:
Customer focus : It is one of the important principle for total management of quality which
specifies the focus of customers. The determination of quality measured by the customers is one
of the important aspects of it. The feedback and review of the customers helps in understanding
the quality of the product and service of it by determining whether its good or bad. The company
of Morrison efficiently focuses on its customers by taking continuous feedbacks in the form of
reviews, surveys and other feedback procedures for timely regularisation of the quality of their
products, goods and services.
Employee's engagement : This is another key principle for determining the quality of
management in which each and every person in the organises is abided by the responsibility to
work towards maintaining the quality of their product and services. Employees need to ensure
that a good and best quality is offered to their target customers. In case of Morrison, the
management specifically focuses that the decisions are taken by the employees themselves which
will in turn enable it to invest in the quality of management (Price, Gerke and Cohen 2019).
Continuous improvement- This is the principle of the total quality management and this is most
important which assist the business organisation in numerous ways. The continuous
improvement is related to managing the work in an effective way and the organisation requre4s
the continuous check in order to improve over the services in order to increase customer
experience. This helps in maintaining the quality of services which is provided by organisation.
In context of the Morrison, this is the principle which is followed by the company in order to

increase the quality of the products. This will help the organisation in maintain the quality and
improve over services and motivating its employees to focus on the higher quality.
Assess how operation management practice impacts the organization in respect to
efficiency
All quality management as operation management standards cause to make positive and
helpful impact on the fertility and suitability of the organization. Total quality management holds
the every areas of operations management initiating from product planning to arrange and
controlling process. Its main aim to improve the total quality of the business giving them to
obtain the competitive opportunities in terms of quality, capacity, consumers satisfaction and
productivity. While considering the Total quality management it is considered that the
organization leads to making highly normative effect on the company performance. In case of
Morrison, the organization has controlled the total quality management as it assist them to
increase their complete efficiency. Other ways in which the quality management increase the
Morrison efficiency were given below;
Enhance productivity:The total quality management is treated to be one of the important
integrated system leading to improve the overall efficiency of an organization. It assist in
ensuring the quality is relieved in each areas of the company process leading to outcome quality
products. In the case of Morrison consume the total quality management assist the organization
to increase the whole productivity.
Reduce product defects: Total quality management also assist the company to diminish the
product defects, such practice ensure that product are manufactured perfectly and efficiently
without any defect. In case of Morrison, the quality management enable the the organization to
lowering the defect of the product and get the best outcome of from the various manufacturing
process. It helps in reducing the production cost used in improving the defective products leading
to enhance the efficiency of the organization (Yamin and Alharthi 2020).
Developing effective communication system: To consume the proper quality management also
assist in increasing the collaborations sanctions leading to maintain the well develop
communication system. In case of Morrison, ht disorganization assure that there is well
developed communication system in order to connect their thoughts points to all the team
members and the departments. This help the organization to neglect any type of misinterpretation

and promoting the clarity of roles and obligations causing to get desired achievements and
objectives and to enhance the overall efficiency.
Enhance unity: To use the total quality management in the company also assist in increasing the
unity of the organization, as it is considered to be integrated system of the company it leads to
making the integral unity involving AL the shareholder of the company with the major aim to
increase the efficiency of the company. In case of Morrison, the use of the total quality
management assist the organization to improve their integral unity leading to improve the overall
performance profitability.
Assess how technology could be embedded in this process.
The advance technology is being used in the world and every business organization are taking
the advantage of technology. In the management of operations the in total quality of management
the various methods and advance version is being used to carry out the activities . The use and
implementing the practices with the relation of Morrison:
social media: it is one of the fast growing platform which are being used by the business very
often to make their position online . This allows and assist them in making the direct connection
with consumers and making the people aware about all the products. Whereas the optimistic
results are there for the operational management . With regards to quality management the social
media will assist the organization to be customer eccentric and targeting the particular set of
people . As one of the major goal is to provide the quality service and focusing more on the
satisfaction level of consumer (Sumets 2018). The social media prime purpose is to benefit the
audience at large mass and make people aware about things going in the world as the
organization Morrison is benefited by using the social media because their consumers have the
knowledge about the discounts and vouchers and many other things . By this the importance of
social media is increased and the Morrison can connect with consumer directly and offer the bets
quality services.
Social media: it is one of the up growing technological platform used by the
business companies as it confirms and manages the growth in the generals economy. This
implies to maintain the operation management and also underwent all such ways with which the
growth in the industries and also the variable nature and the management can be framed. This is

the most important tool for effective management and marketing as in today time the consumer
are merely being connected with each other on all such social media platforms and their embarks
that in order to manage the growth and also to attain the fulling aspects the companies can
eventually take the help of social media platform. The quality services and the connectivity
which is being given to all the employees and the customer considers to have stronger bond and
this generates to have the reach to all the targeted customers (Khan 2020). this bring the
transparency and also the4 quick reach with which the customers can easily get the products and
also the details ion regard to the product line and also about the authenticity of the company.
Artificial Intelligence: AI is growing rapidly around the world which facilitates variety of
options for making things easy. In businesses also, AI is being used in order to thrive business
and enhance their overall management. Many big business corporations have started investing in
AI to make it more advance to make life easy. The term Artificial Intelligence is a wide term it
has no universal definition. Popularly it is known as a type of software which was developed to
perform human tasks. This tasks can be – learning, analysing, planning, and problem solving.
Artificial Intelligence and business integration has positively improved the quality of business
and its management (Pinto Dos Santos 2019). Now, with the assistance of AI of business,
production output, marketing , advertising and all other necessary factors of the business
organisation has been improved. AI is also cost effective and time reducing for examining and
checking the quality of the protect . The service department also enabled its services effectively
and in less time. However , where the business infrastructure and environment of the business
alters or change in business prospectus there AI remains static. It does not change nor it can be
improve to make changes in its application. In order to run consistent with the targeted area its
needs to update and requires certain necessary changes which takes more time cost for
installation. For a Morinsons, establishing the AI will enable them to work smoothly in order to
carry out its operations and this approach will directly thrive the business into more profits.
In the present scenario there is vast use of AI has been seen majority of the sector where its use
can be seen is the telecom and big giant firms which are more focused on innovations. There are
various giant techs which are doing research in this area to promote AI internationally with the
view to make the word better and to expand the thought beyond imagine. Artificial is very
effective not in big business but also in small enterprises which enables them grow fast and and
create various opportunities to expand their business.

Discuss what supporting functions are linked to operation management practice and assess how
can they help with ensuring organisational success
There are varieties of assisting applications that are adjoined to the executing management
which enable the organization to ensure effective business practices. Wherein the Morinsons , as
it is a giant establishment it is indeed subscribed and updated with the AI application. For any
giant organisation it essential to link with the updated AI application to support the business.
The applications which are linked with Morrisons to operate management are as follows:
Quality Execution: it is an organised systematic process which enables to analysis the day to
day business activities. Such as all business conduct , operation, execution, production and many
more factors with proper guidelines. It also improve the communication area within the business
the to its remote customers to assist them (Carrillo 2020).
Quality control: In this function the total quality is managed as the main duty of operational
management is to manage the quality of products and services which are reviewed and analysed
on the regular basis with all the efficiency and effectiveness. It helps the enterprise to promote
the efficiency and the quality consciousness which develops and enhance the performance
therefore in regards to the Morrisons the quality is controlled and the desired aims and goals in
achieved .
Quality improvement measure : This is the last function and direction of the quality management
is the improvement in quality measures . In this action and measure are undertaken in order to
enhance and improve the performance of their products and services . Due to this it also assist in
the betterment of the quality and attraction the large scale of consumers . With regards of
Morrisons this method involves the proper corrective and improved measures in a continuous
process which help the organisation to achieve the desired aim and objectives which are set (de
Sousa 2019).
CONCLUSION
From the above report it can be summarised that the proper management of
operations will help the business enterprises in managing and controlling with the efficiency and
aiming to get the desired results and objectives this will also enhance and boost the performance
level and the profit margin of the company . Further it also analyses and examine the systematist

operational management action plan for instance the total quality management assist the
business organisation in order to decrease or reduce the any waste and detect and effect the
enabling which will increase and boost the productivity level and their market image will be
built. Whereas it also has the significant impact on the quality management effectiveness which
will give the boost in productivity level and eradicating the waste further the technology
involvement in the process will extent the support and the functions which are assisted an linked
in management of total quality and the analysation and examination of the report.

REFERENCES
Books and Journals
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44(6), p.101937.
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visualization of research activities. Automation in Construction, 112, p.103081.
de Sousa, and et.al., 2019. How and where is artificial intelligence in the public sector going? A
literature review and research agenda. Government Information Quarterly, 36(4),
p.101392.
Khan,and et.al., 2020. Using social behavior of beetles to establish a computational model for
operational management. IEEE Transactions on Computational Social Systems, 7(2),
pp.492-502.
Pinto Dos Santos, and et.al., 2019. Medical students' attitude towards artificial intelligence: a
multicentre survey. European radiology, 29(4), pp.1640-1646.
Price, W.N., Gerke, S. and Cohen, I.G., 2019. Potential liability for physicians using artificial
intelligence. Jama, 322(18), pp.1765-1766.
Singh, S.K., Rathore, S. and Park, J.H., 2020. Blockiotintelligence: A blockchain-enabled
intelligent IoT architecture with artificial intelligence. Future Generation Computer
Systems, 110, pp.721-743.
Sumets, A., 2018. Key aspects of the modern paradigm of operational management. Agricultural
and Resource Economics: International Scientific E-Journal, 4(3), pp.129-147.
Yamin, M. and Alharthi, S., 2020. Measuring impact of healthcare information systems in
administration and operational management. International Journal of Information
Technology, 12(3), pp.767-774.