Operational Management: H&M, Zara, and Benetton

RUNNING HEAD: OPERATIONAL MANAGEMENT 0
Operations Management: H&M, Zara, and Benetton

OPERATIONAL MANAGEMENT 1
Executive Summary
This report is a contextual analysis. The focal point of this report will be on the
production network of the three organizations of a piece of clothing retailers. These quick
changing style pickers give a focused challenge in the market around the world. Every one of
them is a worldwide organization. The structure of the contextual analysis is partitioned into
the four phases of configuration, assembling, conveyance, and selling. The systems of H&M
are not the same as ZARA's and Benetton inventory network procedures.
The last two organizations have the mechanized arrangement of dissemination that
connected together with the assembling and designing plants spread everywhere throughout
the world. ZARA is following the most productive inventory network procedure since
planning technique is the most urgent period of the entire assembling of pieces of clothing
business.

OPERATIONAL MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Design Strategy..........................................................................................................................3
Manufacturing Strategy..............................................................................................................3
Distribution strategy...................................................................................................................4
Retail Strategy............................................................................................................................4
Discussion..................................................................................................................................4
H&M......................................................................................................................................4
Benetton.................................................................................................................................4
Zara........................................................................................................................................5
Recommendation....................................................................................................................5
Conclusion..................................................................................................................................6
Bibliography...............................................................................................................................7