This document outlines a comprehensive operational plan and strategy for Oak Pub, focusing on increasing sales and improving efficiency. It explores the aims and scope of operations management, utilizing McKinsey's Strategic Horizons framework to guide decision-making. The plan addresses key priorities for increasing sales, including product design, production planning and control, quality control, marketing and promotion, and materials management. By implementing these strategies, Oak Pub can achieve its desired sales targets, enhance customer satisfaction, and establish a strong market presence.