Business Health Check Assignment - (Solved)

Business Health Check
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
a) Analyses Shearing's history with their short and long term objectives...................................3
b) External influences on the business.........................................................................................4
c) Possible options for improvement to the company and its operations using Ansoff's Matrix 7
TASK 2............................................................................................................................................8
a) Effectiveness of business.........................................................................................................8
b) Plan for company's future development................................................................................10
TASK 3..........................................................................................................................................11
a) Current skills, experience and abilities of Shearing management and staff..........................11
b) Devise and justify plan for the development of skills of management and staff...................13
CONCLUSION..............................................................................................................................16
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INTRODUCTION
In the present environment all the businesses have certain strengths and weaknesses that
need to be assessed properly so that they can easily develop and grow their business activities in
the competing scenario (Rothwell and et.al., 2012). Therefore, it is significant for the
organization to address all the weaknesses in order to gain long term sustainability within the
environment. Thus, it is said that business health check is consider as an effective aspect that
checks all the operations and activities of the organization. Travel and tourism sector is booming
in the present context as with the change in requirement and needs of the travellers businesses
are modifying their services to meet their requirement. Along with this, company also operates
their coach holidays in the different 17 regions (Sayım, 2010). The structure of company is based
in Wigan and the reservation of travel services is directly made through their online websites,
high street authorized store of the tour operator as well as it also make reservation via telephone
services.
For successfully conducting the report selected organization is shearings Holidays one of
the leading UK company that specializes in devising packages related with the coach study that
mainly aims as targeting the older people. Along with this, the company also deals in providing
the services related with cruise holiday as well as coach based trips. On the other hand, report
will also develop understanding the way through which the progress of travel and tourism
business can be checked and direct the business or company for attaining the leading position.
While, it also focuses on analysing the different factors that affect or influences the activities of
travel and tourism business.
TASK 1
a) Analyse Shearing's history with their short and long term objectives
One of the leading tour operator within the UK is Shearings Holidays that mainly focuses
on offering coach holidays to their target customers that older people. The company mainly offer
the holiday packages within and outside the UK (Sun, Aryee and Law, 2007). The leading tour
operator also have assets of 300 coaches within including chain of 44 hotels with 8 high street
authorized shops. The company also offer the holiday products related with exploring UK and
Europe, Discovering Europe, Cruise Europe and Classic hotels.
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In the past years that is in the year 2005 when it was formed Shearings Holidays was
known as the WA Shearings (WAS) as it has merged by Coach Holiday Group whose owner
name was Wallence Arnold by which the company got name WA Shearings. The key business of
the cited organization is in operating and formulating the coach tours within the UK, Irish
republic as well as Continental Europe. Along with this, company also operates their coach
holidays in the different 17 regions (About Us, 2016). The structure of company is based in
Wigan and the reservation of travel services is directly made through their online websites, high
street authorized store of the tour operator as well as it also make reservation via telephone
services. The range of services that are offered by the cited tour operator is related with air, rail,
coaches to the different destinations in the UK, Europe and other countries. As, the tour operator
is leading company in Europe that deals in offering range of travel services to their customers
(Shearings Holidays - Late Deals and Special Offers, 2016). Along with this, the company also
own different hotels in UK so that they may provide great experiences as well as
accommodations to their customers.
In the present competitive scenario, for growing and developing the business it must
requires setting short as well as long term objectives and goals so that they may easily sustain
their position within the travel and tourism industry (Slater, 2010). The short terms goals are
consider as essential steps that are required in accomplishing the long term goals. For instance,
Shearings short term goal is to enhance the marketing budget of tour operator for the next 4
months. Therefore, this short term goal will support the long term that is double the revenue of
business at the end of assessment year. Along with this, short term objectives of Shearings
Holiday is to design the questionnaire as well as survey so that it may results in gaining adequate
feedback from the customers. Another short term objective of the Shearings company is to
engage in granting appreciation to their employees so that they can easily perform effectively
within the establishment (Elsevier, 2013). On the contrary the long term objective of Shearing
company is to attain competitive positioning within the industry that results in increasing return
on investment to their investors and shareholders.
b) External influences on the business
It has been investigate that external environment has mainly influences and impact the
business activities (Erixon, 2011). There are different factors existing in the external
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