Operations and Information Management

Running Head: OPERATIONS AND INFORMATION MANAGEMENT 1
Operations and Information Management
Student’s Name
Institutional Affiliation
03/21/2019

OPERATIONS AND INFORMATION MANAGEMENT 2
Contents
Introduction................................................................................................................ 3
Main Section............................................................................................................... 4
Part A...................................................................................................................... 4
Proposed Model.................................................................................................... 4
Existing model...................................................................................................... 5
Strategic Analysis................................................................................................. 6
Part B.................................................................................................................... 10
Part C.................................................................................................................... 11
Report................................................................................................................ 11
Part D.................................................................................................................... 15
References............................................................................................................... 17

OPERATIONS AND INFORMATION MANAGEMENT 3
Introduction
Hasan (2016) undertakes a research on the perceived irritation in the exercise of online
shopping. The main focus is on the characteristics of website design. The main aim of the
research was to examine the effects of navigational, visual, and informational characteristics of
website design on the perceived irritation of consumers in the activities of online shopping. The
findings were that some website designs characteristics bears a significantly negative effects on
irritation in the context of online shopping. According to the findings of Hasan (2016) it is
evident that websites play a big role in customer satisfaction.
Jones, Borgman & Ulusoy (2015) also appreciates the significance of websites and social
media sites on businesses. Particularly, the main benefit include the fact that social media and
websites create an increase in inquiries and awareness, an enhanced customer relationship,
increase in an enhanced ability in reaching customers on a global scale, local businesses co-
promotion that enhance small businesses image and an increase in the in-flow of new customers.
Bearing the benefits that good websites bring to businesses, this report looks into the proposal for
upgrading the websites for CC music.

OPERATIONS AND INFORMATION MANAGEMENT 4
Main Section
Part A
Proposed Model
NoLogin or Sign
Up
CUSTOMER Confirm
interest
Start Confirm?
? Yes
End
Place Order
End
Selected performance Client informationPrice of performance Start
Indicate
price
Process order Order
Performa
nce
request Create
performance
queue
Present
performance
WEBSITE

OPERATIONS AND INFORMATION MANAGEMENT 5
Existing model
Strength
Transaction
ends
Fail to perform
End Transaction
Order
Want music
service
Fail to agreeDo not respond
Make
Order
Send
contract
&
Cheque
View
Website
CUSTOMERS
CC MUSIC
Send
Booking Refund
Receive
Order
Receive
Order
Website
marketin
g
Receive
Payment
Receive
Performa

OPERATIONS AND INFORMATION MANAGEMENT 6
Strategic Analysis
In as much as the CC music company has a website, the present website falls short in the
sense that it cannot serve the critical needs of business. Those needs include ordering goods and
services online, which comes with a load of functionalities like a secure online payment system
and customer services system. In that case, an upgrade needs to be conducted on the website to
provide full functionalities. Another strength that the music company enjoys is the fact that it
possesses a harmonious and strong unit of a partnership. That is true with the fact that the
company has been able to maintain a strong unity, working together for many years.
Weakness
The main weakness that CC music struggles with is that the band has a poor marketing
structure and body. Using the tool of a website alone is very insufficient in undertaking
marketing for a music company like CC music. Many consumers of music, especially the urban
ones prefer the use of social media as opposed to visiting a website. YouTube, for example,
could be the best platform to sell the band to the market because according to Vonderau, P.
(2016), Multichannel networks (MCNs) have standardized and streamlined production units,
redefined video value and reorganized cost per mille-based advertisement sales. However, the
over-reliance on the website locks out a lot of people from accessing the music content. Another
weakness is that the company lacks a clear structure of an organization.
Opportunities
CC music lacks the proper structure that will help it to grow as a full-blown organization.
A clear organizational structure will be important for CC music because it will boost its capacity
when it grows big enough. In that case, the management of the music company would not face