Operations and Project Management Project Lifecycle

This document discusses the project life cycle in operations and project management. It explores the stages of project initiation, planning, execution, and closure. The case study scenario focuses on a social media marketing campaign project for Abbey DLD College. It also examines the role of project methodology and leadership within the project life cycle. The document concludes with an analysis of the effectiveness of the project life cycle using suitable concepts.

Operations and project
management project
lifecycle

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Case Study Scenario....................................................................................................................3
PLC of social media marketing campaign project along with business case, project plan and
work breakdown structure...........................................................................................................5
Project methodology and leadership within PLC......................................................................6
Effectiveness of PLC using suitable concept...............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Operation and project management are most important aspect of project successful
competition. Project management life cycle combines of several stages of project like initiation,
planning, execution and closure. With the help of these stages one project leads towards clear
direction in order to complete whole life from starting face to end face of project completion.
The project life cycle provides appropriate direction or clear vision to determine step so that
project will complete on time within budget constraint. This will ensure complete focus on each
stage and deliver high level of productivity and efficiency of project (Altunel, 2017). It is
essential for planning or guiding how to execute complete project in more effective and efficient
way. The chosen college in this report is Abbey DLD College. It is famous for English, A-level,
and Foundation courses established in 1931 in parts of UK. The report aims towards in
developing marketing campaign for HND business programme for college. It also combines of
PLC of marketing campaign of HND business. The report included effectiveness of PLC with
suitable model.
MAIN BODY
Case Study Scenario
Here in this project marketing campaign is developed for HND business programme for
Abbey DLD College so that most of the student will generate interest and awareness to
pursue this fascinating course. While developing marketing campaign here are some aspect
that need to be cover for successful campaign.
 College and marketing goal- The goal and objective must be predetermine in respect of
college goal as well as marketing goal so that project will gets its appropriate guidance
(Balkau, 2017. The college goal is to spread awareness in minds of student and parents
about HND programme. On the other hand marketing goal is to target most bof student and
parents so that they get easily influence to pursue HND programme.

 Budget- For running campaign project management team must focus upon
determining budget of the marketing campaign so that they can act or perform
accordingly. Budget must be set accordingly as per financial position of the college
no more or less must be fixed for planning of budget to running this marketing
campaign. It helps for successful completion of the project within predetermine
budget as this will promote optimum utilisation of resources.
 Marketing Research- It is important for college or project management team to
examine market sentiments and analyse aspect like product, service, distribution and
competition level (Bergmann, 2018). This will help in addressing unique selling
proposition so that market dynamics will be easily understand and marketing
campaign will run successfully.
 Target personas- It will cover which targeted segmented of potential consumer is
covered in this marketing campaign. In this marketing campaign target personas is
parents and students who are able to pursue this HND programme.
 Determine campaign goals- This will cover SMART objective that is essential for
addressing KPIs. This will provide suitable guidance in which direction this m
marketing campaign should run. The ultimate campaign goal is to build strong
connection to encourage audience to pursue this programme.
 Medium of marketing campaign- There are lots of channel or medium through
which this marketing run such as Email, Social Media, SEO, Magazines etc. The
social media campaign is most suitable to connect with target audience. Through this
college can create interest for pursuing this programme (Dobie, 2020).
 Content creation- Content is the king as it deliver aim or message of marketing
campaign to it target audience in order to fulfil purpose of marketing campaign.
College can hire best writer for successful completion of project.
 Promotion and execution- It covers promotional and advertisement activity.
College can advertise through social media, magazines etc.
 Train internally- During project life cycle of social media marketing college must
train its team of project and operation management so that this will brings
productivity and efficiency in the project completion on time.

 Analyze- After successful completion of marketing campaign college project
management team must focus upon whether project is going on pre determine goal
set or not.
PLC of social media marketing campaign project along with business case, project plan and
work breakdown structure.
The project life cycle of the project social media campaign combines of following stages
Project initiation- In this stage of project life cycle of social media campaign focus upon
aims and authorization in respect of project (Galli and et.al., 2019). The project manager deliver
all the useful information that is essential to start project. It combines of project document as
well as information like
 Project vision, mission as well as purpose- It is creating awareness and interest so
that maximum potential target lead that will generate.
 This combines of measurable objective for successful completion of project.
 It examine description, situation, criteria, risk and condition.
 It also concerned with stakeholders, project sponsor- These are consumer, partner,
students, parents, teacher, staff etc. All are these attached with the project
completion.
Project planning- This stage covers detail strategy of how social media campaign will run
or execute and fulfil the purpose of successful project completion. This involves two
elements of project planning. First one is strategic planning and second one is
implementation planning. In strategic planning on the whole scenario of social media
campaign is developed. On the other hand implementation planning it determine ways of
planning on the predetermine set objective of this project. At this stage all details of
planning social media campaign is covered in order to accomplish purposed of project
completion (Jin, 2018). Through strategic plan of social media campaign address all the
aspect that can influence in completion of project. On the other hand implementation plan
identify or recognise best possible way so that each purpose of decision masking will be
fulfilled. It covers in selection of which platform is suitable to accomplish pre determine
objective of project completion.
Project execution- In stage of project execution stage, all the activity, actions or decision
are implemented that is already define in the stage of planning. Throughout project

execution stage, project manager guide, instruct whole project cycle of social media
campaign. This will reduce the level of error that may take place in the project without
supervision of project manager. This stage is also known as monitoring as well as
controlling. While running this project it take or requirement of full satisfaction in respect of
consumer, stakeholder and sponsor before going further in next st5age of project life cycle.
Project closure- It involves last stage of the project life cycle as it covers official closure
that is announced by project manager (Kühnen and et.al., 2019). This is also important stage
of social media marketing campaign as it is the final closure of the project. It will determine
project success and efficiency whether the project is complete within time frame along with
established budget limitation.
Here is some necessary document that is essential for completion of project give bellow-
Business case- The business case of college is that they have to develop marketing
campaign project for their HND programme. The main purpose of this project is to improve
good public image of college and create interest and awareness about their course so that
maximum potential target consumer will pursue its HND programme.
Project plan- The overall plan of the project is to create social media marketing
campaign in order to increase consumer base of the college programme HND. Social media
is one of the biggest platform and having large number of engaging consumer so that college
can increase its consumer base and create interest towards its HND programmes.
Work breakdown structure- It is one of the effective tool of project management. This
is one type of procedure through which it aids in completing complex stage associated with
project life cycle (Ouazzani-Touhami, 2021). It involves breaking down whole project
activity or team into sub activity or team so that better outlook will comes after completion
of the project. This will determine effectiveness and productivity while leading whole team
of project and simplify task objective of project. In this case, Work breakdown structure of
social media marketing campaign project is divided into multi step within different team
members who have qualified skill to pursue or accomplish overall goal and objective of
college and social media campaign. All tasks is simplified among team on the basis of their
expertise, skill, knowledge and ability to handle, execute or perform task completion of
project.

Project methodology and leadership within PLC.
Project of social media marketing campaign is implemented with the help of methodology
so that it will provide appropriate direction while execution of this project. This will determine
successful implementation within determine time frame. Here in this project college project
management team work upon Critical Path Method. This methodology is utilising to determine
set priority of project actions, task, team role, risk assessment, optimum utilisation of resources
(Rodionov, 2020). With the help of this method they recognise ability of each task force and
established deadline for the completion of the project. It mainly combines of following
component-
 Prioritise task activity so that successful completion of project will take place,
 Established duration of set determine activity.
 The level of dependency among each activity as well as task.
 Examine endpoint of each task completion.
The critical path of project determine sequence of several activities that can be either
depending or floating so that longest succession will take place in order to complete project to
accomplish deadline within set time frame. It is not necessary that critical path always are hard
or complicated (Santos and et.al., 2020). It has major influenced or get delayed if project is not
get complete on time. This system automatically determine calculation on time to time for
project completion. This methodology support whole task activity to boost the efficiency level
with optimum utilisation of resources with elimination of perspective problem associated with
project.
The leadership role plays important in successful completion of the project life cycle as they
supervise or guide whole activity or task within whole team member who are executing or
performing whole task objective so that purpose of the project social media campaign gets
accomplished. The team leader manage dynamics during whole project life cycle. It mainly
focus upon team as well as project deliverable. It is major responsibility of them to
determine appropriate direction or guidelines that improves overall productivity and
efficiency of individual and team.
Phase Attribute Leadership style
Feasibility study  Vision
 Clear picture
 Visionary
 Develop future

 Analysis  Empowerment
 Magnanimous
Conceptual  Listening
 Arrangement
 Analysis
 Investigative
 Listener
 Change master
 Meeting
Development  Participative
 Cooperative
 Commitment
 Team designer
 Authority influence
 Integrator
Execution  Re- arrangement  Decision maker
 Maintain balance
 Truthful
 Team synergy
Finishing  Transfer of information  Closure
 Adminstrator
Effectiveness of PLC using suitable concept
The project life cycle of social media marketing campaign is essential to check the
effectiveness of the PLC it will determine whether project is complete in successful way as per
established time frame within limited budget (Shariatfar, 2019)
. To check the effectiveness of this project, manager has to examine its each stage analysis-
Decision making- The decision making that is involve in PLC is leads towards in
fulfilling purpose of long term vision of project. All the decision making are in favour to
generating lead for the college HND programme in more effective. after completion of this
project most of the people gets influence from this social marketing campaign.
Forecasting- This PLC is more effective as it easily recognise the forecasting of market
and future demand related with this marketing campaign.
Competitive advantage- As social media is most engaging platform so there is great
scope of this PLC (Zheng, 2020). It easily generate lead for the college and improve their
consumer base from other competitors college.

Risk- The risk factor is less associated with the social media marketing campaign as it
successfully improve good image of college and people are showing interest towards their
HND programme. This is most suitable platform through which college risk factor of
project failure is less.
Cost- This marketing campaign of the project is more cost effective as compare to other
mode of marketing campaign. It will deliver more generating lead conversion and cost of
operating social media campaign is very less. So this is most cost effective marketing
campaign project.
Goal completion- This campaign successfully fulfil the goal of the project as it create
more favourable condition for the College and towards HND programme.
As per the analysis of this effectiveness PLC of the project is leads towards success of the
project as it is most effective campaign that fulfil the component of decision making for
accomplishing aim of project , For casting of actual market, risk factor is less as compare to
other marketing campaign, cost effective tool of marketing campaign, aids in completion of
the project.
CONCLUSION
From the above report it has been concluded that project life cycle plays important role
for flourishing competition of the project. Through project life cycle it will guide accurate

guidance from starting to end cycle of the project. Through effective marketing campaign
college can improve it good public image as well as create awareness in the minds students
and parents about their interesting and developing course so that target consumer will love
to pursue college course as compare to other college. Appropriate operational and project
management aids in developing effective project or marketing campaign. Whole
effectiveness and efficiency is depend on focus upon project life stages of project
completion.

REFERENCES
Books and Journals
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Zheng, X., Easa, S.M., Ji, T. and Jiang, Z., 2020. Modeling life-cycle social assessment in
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