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Innovative Strategies for IKEA

   

Added on  2019-12-03

23 Pages6722 Words624 ViewsType: 624
Leadership ManagementMarketingData Science and Big DataStatistics and Probability
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RESEARCH PROJECT
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TABLE OF CONTENTSTASK 1 Proposal.............................................................................................................................3Title.........................................................................................................................................3Background of research and organization..............................................................................3Reason for choice...................................................................................................................3Expected results......................................................................................................................4Aims.......................................................................................................................................4Design Methodology..............................................................................................................4Approach................................................................................................................................5Plan for Implementation.........................................................................................................5Conclusion..............................................................................................................................6Questionnaire...................................................................................................................................6TASK 2............................................................................................................................................7Literature Review...................................................................................................................7Research Methodology.........................................................................................................10Evaluation of data.................................................................................................................12Discussion Analysis..............................................................................................................19CONCLUSION....................................................................................................................20RECOMMENDATION........................................................................................................21REFERENCES..............................................................................................................................22
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TASK 1 PROPOSALTitleTo find out how to improve operations of IKEA for increasing customer satisfactions Background of research and organizationIt is highly important for one to hold customer services as an important aspect infunctioning of its business. Customers are considered as a valuable asset for any organization.They are not just concerned with the buying aspect rather it is interested in gaining highqualitative services from their sellers (Alam, Mohd and Hisham, 2011).They hold extreme importance in the eyes of sellers and are expected to be welcomedwith pride and honor. In this present era of globalization, retail business is turning highlycompetitive as there are rapid changes occurring in this sector. With the availability of widerange of options, people can change their options quickly. In cases, where do not feel satisfiedfrom a single brand, they are likely to move to another option without any doubts. Terms such ascustomer services, brand loyalties and customer satisfaction have turned to be highly significantfor the retail companies (Den Hertog, 2010). Ikea store is a multinational store which is involved in the business of designing andselling of ready-to-assemble furniture (like beds, chairs and desks. Company has been adoptinga self-service retailing and establishing its own outlets in various segments. Ikea vision statementis to make IKEA accessible to all for making their customer develop a better everyday life athome”. The goals of the company are turn the lives of its customers easier and provide them withqualitative services at a fair denomination (Edvardsson and Enquist, 2008). The aim of thisreport is to evaluate how improvements can be made in IKEA operations for enhancing theircustomer satisfactions. It is expected that this research will be able to achieve its goals andobjectives. This research carries a lot of scope and value for other academicians who wish toperform research on the related subjects. Reason for choiceThere are few reasons which have helped in contributing to this selection of subject forthis research. In a retail industry customer service and satisfaction have turned to play asignificant role. It is important for companies to enhance customer service at regular timeinterval by complete staff participation in such enhancements. It has been marked that the
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customers are the most worthy stakeholders within its business. These are the sources whichassist in attaining success. The study has led to examination of customer level of satisfaction atIkea. The study has assisted in understanding of the needs and expectations of the people when itvisits a retailing store. Expected resultsThe key aim of this research report is to identify what is the level of customer services atIKEA store. The key motive is to gain improvements in cases where services are not satisfactory.For this purpose, primary method of data collection from the retailing customer's shall be made(Garvey, 2011.). It is presumed that with the help of this customer service level and satisfactionat its stores can be determined. This study also proves out to be a valuable source for similarretailing companies who are willing to attain their customer satisfactions. AimsThe main aim of this research is to evaluate the customer satisfaction at Ikea store.Considering this, following objectives have been framed below:1.To design new features in the all stores of Ikea. 2.To train the staff to become more customer friendly. 3.To find areas for improving the operations of IKEA in order to gain customersatisfaction. Design MethodologyData Collection Data collection is the most crucial activity involved in research. The need for collectionof data from relevant sources is highly important. There are two sources from which data cab begathered, one is primary other is secondary (Dawson and Mukoyama, 2013). To conduct thisresearch primary data will be considered and it shall be gathered by way of questionnaire. Thistype of data collection is a form of semi-structured questionnaire which consists of open-endedand close-ended questions. This method is a suitable one because it assists in collection ofrelevant, reliable and adequate manner of information for this research. Sampling
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This is done in order to select a target group of population from which data shall begathered. The targeted group helps in acting as a representative sampling of people. In order tocarry out this research random and purposive sampling can be used for the selection ofrespondents. The purposive sampling is used to determine the research demands collection fromIKEA only. Random sampling will be applied to choose customers from outside the IKEA. Asample size of 30 customers will be chosen for the questionnaire (Johansson and Thelander,2009). It is expected that such sample size will help me in accomplishing my aims and objectivesof the study. ApproachAn approach helps in deciding the framework for the researches. A researcher is left withtwo choices one is to apply qualitative and other is quantitative. In this form of research boththese form of approaches shall be selected. Qualitative method is more considering theories andis applicable only there is more subjectivity (Long, 2004). Quantitative approach is moreassociated with figures, numerical, calculations etc. Plan for ImplementationACTIVITY/WEEK123456789101112Identified the problem Systematic analysis to choose the topic for the studyChose the research Conduct literature review for secondary data collectionSet the objectivesPrimary data collected from customers Identified research approachDesign research methodologyPreparation of structured questionnaire Make Fill up the questionnaire from customers
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Organize collected data in excel sheets Apply suitable technique to analysis dataInterpretation of the dataEvaluation and finding of the researchRecommendation and suggestions for further studyOutline the findings chapterCreate report in a presentable mannerSubmission to instructor and awaiting for feedbackRevising the final draftSubmit reportPresent report to the audienceConclusionIt can be seen from the above segment that it is clear that their customer segment is verycrucial for the competitive survival of its business. Companies are required to pay its focus moredeeply on such aspects. The following investigations will help in gaining more valuableinformation on attaining of customer satisfaction (Gustafsson and Johnson, 2006). The research tool and techniques are selected for conducting the research and are appropriate.These all will help in assisting the aims and objectives of the research. QUESTIONNAIRE1.Name: 2.Age Group15-30 years30-45 years45 years and above3.GenderMaleFemale
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