Reviewing and Critiquing the Effectiveness of Operations Management Principles and Continuous Improvement Plan in Burberry Group plc

Operation and project
management

CONTENTS
PART – 1 (BUSINESS REPORT).............................................................................................1
1. INTRODUCTION..............................................................................................................1
2. AN EXPLANATION OF OPERATION VS OPERATIONS MANAGEMENT..............1
3. REVIEWING THE IMPLEMENTATION OF OPERATIONS MANAGEMENT
PRINCIPLES.............................................................................................................................2
4. EVALUATION OF THE DEGREE TO WHICH THE OPERATIONS
MANAGEMENT MEETS THE NEEDS OF THE ORGANIZATION....................................3
5. DEBATING OF CONTINUOUS IMPROVEMENT AS A PHILOSOPHY AND
DESCRIBING THE LEAN PRINCIPLES & SIX SIGMA......................................................3
6. CONTINUOUS IMPROVEMENT PLAN WITH JUSTIFIED RECOMMENDATIONS
5
Evaluating the effectiveness of the continuous improvement plan by applying suitable
theories...................................................................................................................................5
Applying suitable theories for justifying the strategies of continuous improvement plan.....6
Recommendations for improvement......................................................................................6
7. CONCLUSION...................................................................................................................7
REFERENCES...........................................................................................................................7
PART – 2 (PROJECT PORTFOLIO)........................................................................................9
PROJECT TITLE.......................................................................................................................9
AN OVERVIEW OF THE CASE STUDY...............................................................................9
ELUCIDATION OF EACH STAGE OF THE PLC THAT APPLIES TO THE PROJECT....9
Project initiation.....................................................................................................................9
Project planning....................................................................................................................10
Project execution..................................................................................................................10
Project closure......................................................................................................................10
EVALUATION OF THE PROJECT METHODOLOGIES AND TOOLS UTILIZED.........10
REVIEWING AND CRITICALLY ANALYSING THE EFFECTIVENESS OF THE PLC
IN APPLICATION TO THE PROJECT THROUGH UTILIZING SUITABLE THEORIES
..................................................................................................................................................12
REFERENCES.........................................................................................................................13

PART – 1 (BUSINESS REPORT)
1. INTRODUCTION
Talking in relation with the operations management, it is generally related with
management of different activities like controlling, designing, redesigning and producing the
overall operations of the business in order to develop products and services of the firm. It is
quite necessary for almost every company. Considering this, the main aim of the present
research work is to review and critique the effectiveness of operations management principles
and applying the concept of continuous improvement in an operational context. The chosen
organization for the current research purpose is Burberry Group plc., which is one of the
leading luxury fashion brands in London. It is an international firm which is offering
assortment of options in ready to wear outwear, trench coats, fragrances, fashion accessories,
cosmetics and sunglasses. Further, there are around more than 500 stores and franchises of
the brand all across the world. the firm also sells their products through third part stores.
2. AN EXPLANATION OF OPERATION VS OPERATIONS
MANAGEMENT
Operations are being defined as the tasks that are being comprised in the operations
for manufacturing any good. The process of operations encompasses, planning, organizing,
leading as well as monitoring with a view to have effective control of all the transactions
which are present in order to have to good services and products. On the other hand,
operation management looks after all the operations which are happening in the business.
controlling along with designing of this area of study is very necessary (Ho, Xu and Dey,
2016). This can support in making improvement in the standards and quality of the goods
which the firm is having. In relation with the Burberry Group, operation management is being
characterised by the actions in the context of manufacturing of products and services through
transformation of the input and output. The company which is an international brand also
takes into account different functions and principles of operations management for making
sure effective implementation of plans, procedures, resource management, quality
management and controlling in order to create good quality products.
1

3. REVIEWING THE IMPLEMENTATION OF OPERATIONS
MANAGEMENT PRINCIPLES
Speaking in volume in relation with the operation management, it has a multi-
disciplinary nature and is most of the time discussed in relation with production of the
products and services. Since, it is emphasized towards delivery, it is accountable for
converting inputs into outputs professionally. The inputs can be anything that is technology,
equipment as well as human resource (Johnston, 2015). It also encompasses management of
relationship for the purpose of producing sustainability of Burberry Plc. Some of the
principles of operation management that can be applied to the company are as follows:
 Inventory management – This helps the firm in effective management of the inventory
along with fetching the usefulness in preserving the financial assets. It also converses
in regards with the wastage of resources in that way decreasing the overall costs of
inventory of the Burberry Plc.
 Cost reduction through lean production – Operation management also supports in
dumping needless as well as processes from the production line which helps in saving
funds of the brand.
 Optimisation of Available Resources – Operation management of the Burberry also
supports in optimisation of the scarce resources of the firm. Different tools and
techniques are being utilized such as linear programming and statistical evaluation for
efficient use of available resources (Berger-Walliser and Shrivastava, 2014).
 Agile manufacturing – It is being referred as the manufacturing methodology that
emphasize extremely on quick and fast response to the demands and needs of the
customers while still controlling the cost and quality.
 Quality management – This principle helps the firm in bringing effectiveness as well
as efficacy in the operations of the business. the operation management of Burberry
Plc. supports in transforming the working principles of the firm through introduction
of the notion of quality management in the objectives of the firm. Additionally, this
factor is quite crucial from the viewpoint of the customer since they desire good
quality clothing and other products from Burberry.
2