Operations Management.

Operations Management

OPERATIONS MANAGEMENT 1
Executive Summary
The main aim of this report is to understand the concept of operation management. The value
chain model will be used by the company to analyse the operation activities of the company.
Commonwealth Bank has been taken into consideration to analyse the operation activities of
the company. In this report, value chain analysis has been done which helps the company to
improve the flow of information. The financial institution industry of Australia is highly
active but has the high threat of competitors as per the analysis of porters five forces
framework. At the end, it has been recommended that the company has to adopt the systems
to maintain the data such as Cyber Physical System, and Big Data.

OPERATIONS MANAGEMENT 2
Contents
Introduction...........................................................................................................................................3
Overview...............................................................................................................................................3
Value Chain Model................................................................................................................................4
Value Chain analysis of mortgage process of Common wealth.............................................................5
Primary Activities..............................................................................................................................5
Secondary Activities..........................................................................................................................6
Advantage of value chain model........................................................................................................6
Porters Five Forces Framework.............................................................................................................7
Recommendations.................................................................................................................................9
Conclusion.............................................................................................................................................9
References...........................................................................................................................................11

OPERATIONS MANAGEMENT 3
Introduction
Operation management is an area of management concerned with the designing and
controlling the process of production and redesigning the business operation. The process of
operation management helps the company to ensure the business operations are efficient in
the terms of using as few resources. Planning, organising and the supervising are the
primarily concerned. The main motive of this process is to manage the entire operation
activities of the company (Nakamura, Yamane, Shimoda, & Morino, 2015). In this report, the
discussion is made on the topic of operation management. It is observed that the company
expanding the business as the globalisation is increases day by day. The company faces the
challenges in the context of competitiveness that directly impact on the quality, variety,
convenience, timelines and cost. It is essential for the company to analyse the challenges and
try to overcome in order to operate smoothly in the market. For analysing the operations of
the organisation, the Common wealth has been taken into consideration.
At the beginning of the report, the overview of the organisation and its industry will be
discusses. After that, the discussion is made on the concept of value chain model in order to
understand its functions and activities. Value chain model implement on the company in
order to analyse the process. At the end of the report, operation strategy will be mentioned on
the basis of current trends and the analysis will be done on recommendation to identify the
issues in the near future.
Overview
Commonwealth Bank of Australia is an Australian multinational bank which provides the
multi services related to finance such as retail, business, institutional banking, insurance,
superannuation, funds management and many others. It is the largest Australian listed