Telstra and Google: Business Strategies
Added on 2020-03-13
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Running head: OPERATIONS MANAGEMENTOperations ManagementName of Student:Name of University:Author’s Note:
1OPERATIONS MANAGEMENTTable of ContentsIntroduction:....................................................................................................................................2Findings:..........................................................................................................................................2Customer Benefits Package:........................................................................................................3Telstra:.........................................................................................................................................3Value Chain Design:....................................................................................................................5Telstra:.........................................................................................................................................5Google:........................................................................................................................................6Analysis:..........................................................................................................................................7Strategy and Strategic Vision:.....................................................................................................7Competitive priorities:.................................................................................................................8Recommendations:..........................................................................................................................9Conclusion:....................................................................................................................................10References:....................................................................................................................................11
2OPERATIONS MANAGEMENTIntroduction:Google Pixel and Telstra are the two selected organisations. Google Pixel is a product ofthe Google Company. It is actually a special type of phone model. Google is an AmericanMultinational company that specialises in a lot of services and provides goods as well. It is acompany that specialises in internet related functions apart from manufacturing phones usingtheir very own operating system. The areas of technology the company covers can be said toinclude, online advertising, cloud computing, hardware and also software. Google pixel isactually a consumer electronic devices range that operates on Chrome operating system or on theAndroid. There are several pixel line of services, which include pixel tablets, Pixel laptop rage aswell as the Pixel Smartphone. It can safely be asserted that Google focuses not only on theirinternet facilities but also on their goods.Telstra Corporation limited specialises in media and telecommunications. It is anAustralian company. The company operates on the telecommunication networks as well as themobile net facilities, voice services, pay television and also entertainment services.The aim of the report is to understand the organisational structure of both the companiesincluding their value chain designs as well as their customer benefits. The following report alsodiscusses the operational strategies and strategic vision of both the companies. Thus it can besaid that the Google pixel is a product and the Telstra Company provides telecommunicationfacilities and services.Findings: A thorough research on both the companies illustrates the following information:
3OPERATIONS MANAGEMENTCustomer Benefits Package: A customer benefits package of a company is defined as a part of its operationsmanagement. T6he customer benefits package comprises of both tangible goods and intangibleservices (Heizer 2016).Telstra:The Telstra Company comprises sixteen million customers all over the world at present.This count is more than even the customer bases of the competitors of the company. Comparedto the Vodafone Australia as well as the Optus, the Telstra Company is huger (Harris 2017).Telstra has huge ideals. It aims to give the customers more than they have ever takenfrom them. Rewards or benefits are also given to the people from the company. In order to showtheir respect towards the customers, several recognition programs are organised. In certain casesmore respect is meted out to the customers than the company’s employees. There are severalcelebration programs organised (Kelly and Scott 2012). Loyal and lucky customers are alsogifted. It is in very rare cases that the company fails to meet the needs of its customers. It is thecompany’s priority to fulfil all their customers’ telecommunication needs. Thecompany’scustomer benefits package comprises the following:Contact with the company: Each and every customer can contact the companybased on their needs at any time. The company puts forward this opportunity.There are several modes of communication namely in person, by telephone or bytypewriter. Under no circumstances do customer queries remain unsolved.Maximum of 5 days are taken to respond to customer mails. A sales hotline is alsopresent where unethical sales behaviour can be reported.
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