Operations Management: Rebranding Macdwell for Success

Operations Management
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Contents
Introduction................................................................................................................................3
Overview of Macdwell...............................................................................................................4
Operation management..............................................................................................................5
Quotes and Examples.................................................................................................................6
Roles and responsibilities of Operation Manager......................................................................7
Importance of Rebranding..........................................................................................................8
Macdwell Corporate profile.....................................................................................................10
References................................................................................................................................11
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Introduction
Operations management assist in identifying and understanding the different key aspects
which are associated with the business operations as well as lean management which include
the capacity, quality, supply chain as well as productivity. Operations management play an
important role which requires the proper management of both raw materials along with the
personnel (Heizer, 2016). The main job of manager in the company is to analyse the
inventory, purchasing and supplies. In the business entity, tasks which are done by human
resource includes that needs to be determined, to manage the operation employees and staff
development should be planned. The manager of the company should adopt appropriate
functions which include planning, organising, staffing, directing as well as controlling
(Jacobs, et. al., 2014).
This report is based on the rebranding of the business entity and for that mission and vision
statement needs to rebrand. They have to analyse the activities which are related to the
operation management within the Macdwell so that strategic objectives accomplished.
Macdwell offers the qualitative products and services to the consumers. In this report, a
realistic monetary value which is related to the cost and benefits need to be included. Along
with this, VRIO framework needs to be adopted which is helpful for the company in
rebranding.
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Overview of Macdwell
Macdwell is the largest chain of fast food retailer around the whole world. After rebranding
the name of the company, the mission statement of the business entity is to deliver the fresh
and delicious fast food or coffee to the consumers with the better quality as well as at an
affordable price. The vision statement of Macdwell is to retain the potential consumers by
focusing on the products quality and value which assist in generating more profit. The values
of Macdwell is honesty, transparency, humility, respectfulness, responsibility and fairness.
The main objectives of the company are to establish or build the presence in the market as
local fast food outlets in the fast food industry as well as gain the market share.
Macdwell needs to focus on the appropriate and effective strategy which aid in increasing and
analysing the efficiencies of the business. In the present time, the company is focusing on the
expansion of the business in China by improving the business strategies in the international
market. Macdwell needs to adopt innovative technology which assists in attaining the
competitive advantage in the market. The fast-food retailer chain offers the unique and
healthier options to the consumers which include fresh foods, salads as well as renovating the
presence of its physical locations. The brand is recovering well and according to needs and
wants of consumer, products and services should be delivered as it assists in development on
a continuous basis.
The key speciality of the business is depending on building the corporate image, pleasant
services at a reasonable and affordable cost. The main key aspects which help in attaining the
success to Macdwell is to create a unique as well as an innovative menu which helps in
creating differentiation at the high competition. It is necessary that they have to control the
costs in all the areas as well as need to execute the conservative approach which is a policy
for the business entity in expanding the growth. The company need to sell the merchandise
are of high quality and provide satisfaction to keep the consumers happy. In the fast food
business, two most important values which aid in delivering encouragement includes brand
and image.
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