Tourism and Hospitality Business Strategy Report 2022

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Tourism and hospitality business
strategy
[Type the document subtitle]
8/25/2019
Student name

Tourism and hospitality business strategy 1
Executive summary
The purpose of the report is to analyses business strategy, which reflects and depends on the
organizational culture, leadership, vision, mission and goals, which will also be analyzed in the
report critically. McDonald's was founded in 1940 based in America and is considered to be one
of the largest fast food chain serving globally. The vision of the company is to move company
with the velocity to become a better fast food outlet and drive the company towards a profitable
vision, McDonald is serving customers with more tasty and delicious food and beverages every
day across the globe. The core principles considering the business strategy include Franchising,
Fast food concept, and Supply chain management. Through the traits and management style, it
can be difficult that the leadership style applied by Steve is a transformational leadership style.
The key features of the organizational culture of McDonald's include Individual learning, people
centricity, organizational learning. However, one of the cons identified through the
organizational culture is that high quality and excellence its consideration that has not been
found integrated into the corporate culture of McDonald’s. It is recommended to the company to
include more innovative products in order to become one-step ahead of the competitor and gain
competitive advantage. The primary intensive strategy includes market penetration. Market
development strategy of the company, which is responsible for working towards the vision, that
is to expand the market across the globe. The product development strategy was one of the most
important strategies as the company tries to look out for new product development.

Tourism and hospitality business strategy 2
Contents
Executive summary.........................................................................................................................1
Vision, mission, objectives..............................................................................................................3
Corporate level strategy...................................................................................................................4
Business level strategy.....................................................................................................................4
Leadership style...............................................................................................................................9
Devil is in the detail.....................................................................................................................9
Search for stability.....................................................................................................................10
Be nimble...................................................................................................................................10
Organizational culture...................................................................................................................11
People centricity....................................................................................................................12
Individual learning.................................................................................................................12
Organizational learning.........................................................................................................12
Critique......................................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Tourism and hospitality business strategy 3
Vision, mission, objectives
McDonald's was founded in 1940 based in America and is considered to be one of the largest fast
food chain serving globally. The restaurant has a high global presence and the products offered
by the company include burgers as most popular food variety in most of the nation, puff, ice-
creams and similar product range (corporate.mcdonalds, 2019).
The vision of the company is to move company with the velocity to become a better fast food
outlet and drive the company towards a profitable vision, McDonald is serving customers with
more tasty and delicious food and beverages every day across the globe. The statement reflects
the growth plan of McDonald’s, which has made the company work to world global services.
The mission statement of the company is to make a place that is considered to be the favorite
place of the customers and change the way to drink and eat. Moreover, the mission includes the
global strategy of the company that is known as planned to win, which includes the worldwide
operations that are integrated with this strategy, which is being focused on exceptional customer
experience through place, products, people, promotion and price. The company has found itself
committed towards by repeatedly enhancing the customer experience and operations of
McDonald’s across the globe (corporate.mcdonalds, 2019).
The goals of the company include reputation management goal that includes reinforcement of
image of McDonald’s that will focus on words healthier alternatives and it can be done through
new communication focus. Relationship management goals include promoting new potential
customers with new initiatives. The task management goes off McDonald’s include increasing
public support for McDonald’s that’s cool also considered as the position that the company is
willing to be across the globe (forbes, 2019).
The objective is that the company has considered in order to accomplish these goals are
awareness objective, that will include creating an increasing the awareness of McDonald’s offers
among the public with the aim to position it towards healthier alternatives the target audience for
this will be families that consist of 15 years old or younger kids. Action objective includes
behavior action and opinion action, which includes changing the existing customer's behavior in
order to incline their purchasing pattern towards new options, attracting new customers. The key