Operations Management of Singapore Airlines

Operations management

Introduction
The rationale of the way value is created, delivered and captured by an organisation is known as
a business model. The value mentioned here could be economic social or of other forms. The
procedure of business model designing is an integral part of the business strategy and also on the
road map to success. For the Singapore Airlines, business model has been the primary concern
which is help the organisation in being successful. This assignment has been undertaken for
determining the operations management of the Singapore Airlines. The operations management
is a procedure which involves planning, controlling, managing, organizing and supervising the
manufacturing and production processes. Operations management is important for the
improvement in the overall productivity of an organisation. This report would focus on the
operations management of the company and the overall problems and issues which are being
faced by them.
Value chain
If all the primary as well as the support activities are taken into careful consideration, it can be
analyzed at Singapore Airlines has been a organization in all departments. With every year, the
passenger load of the company keeps increasing.
Inbound Logistics
The activities of the inbound logistics enable the organisation in taking materials from the other
suppliers like the freedom of fuel, landing rights and air. The operations of the Singapore
Airlines a shared by them with other nations as an international airline company and
prioritization is paid by them while the selection of routes, passengers services, flight scheduling
and yield management. Long term contracts and agreements are kept with the suppliers of fuel in
order to avoid the changes in price.

Operation
The passengers are provided with the best services in flight and at the airports as well. The good
services for the passengers include picking up the passengers, helping them at ticket counters,
great handling operations, etc. Hot meals, hot and cold beverages, wireless internet, free
alcoholic beverages, cabinet entertainment, etc. were first introduced by the airline company.
Due to all these activities of the company, it has gained a good reputation and a brand image in
front of it customers.
Outbound logistics
The Company makes hotel reservations, baggage tagging, car rental bookings as well as other
services on the request of passengers.
SIA infrastructure
The infrastructure of the company is about finance, assets and general management. The mission
of the companies to provide excellent services and they are fully committed do the same by
maintaining the most updated fleet of the whole industry. In terms of finance and management,
the company has financial stability as well as the freedom of making decisions without any
hindrance from the government.
Human Resource Management
One of the most important parts of the corporate strategy is the human resource management. In
terms of training and development as well as recruitment, the contribution of the contribution of
the HRM is effective.
Recruitment
In order to succeed in the main qualification of the cabin crew applicants of the Singapore
Airlines, the physical as well as academic attribute are considered.