Operations and Service Management: ASOS PLC Case Study

Operations and Service
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Operation management practice.............................................................................................3
Operation management practice influence the organisation in regards to efficiency............4
How technology could be embedded in this process or evaluate how this has already been
achieved..................................................................................................................................6
Supporting functions are linked to this operation management practice...............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
One of the business methods that aids in achieving the best level of efficiency inside a
company is operation management. The primary responsibility of an operation manager is to
oversee all aspects of product and service production. They are primarily concerned with
managing the operational process, planning, improving performance, embracing design,
controlling, and framing operational strategy. The goal of operation management is to effectively
and efficiently regulate the manufacturing process and corporate operations (Shetaban and et. al.,
2020). It is critical for the organisation since it plans, supervises, and controls the manufacturing
and production processes, as well as service delivery. It primarily makes use of the company's
resources to create products and services that meet the needs and demands of customers.
For this report, ASOS PLC is considered which is a British online fashion and cosmetic
retailer. Company was founded in 2000 in London and sells over 850 brands and its own range
of clothing and accessories. The project is based on operations and service management, with an
emphasis on operational management approaches and their impact on organisational efficiency.
It also includes determining how technology can be integrated into this process and the
supporting functions that are tied to operation management practises.
Operation management practice
ASOS PLC employs overall quality management inside their organisation in order to
attract and retain the largest possible number of customers. Total quality management is a never-
ending process that focuses on recognising and decreasing faults in supply chain management,
manufacturing, and customer service. Customer-centred management, fact-based management,
quality planning, management commitment or leadership, and continuous improvement are some
of the components of overall quality management (Tinnilä and et. al., 2017). ASOS PLC
improves the quality of its output, including products and services, by focusing on continuous
improvement of internal operations, employing Total Quality Management.
It is a customer-centric procedure with the primary goal of improving business operations.
In order to build a solid consumer base, ASOS PLC focuses on increasing the quality of its
products and services. They are always developing and improving their goods and services in
order to improve the quality of their final product. ASOS PLC is a fast-growing fashion firm
with a solid reputation in the industry (Butler and Harrington, 2018). They have also developed