Mission, Vision, and Objectives of ASOS plc

Strategic Management
Analysis

Mission, vision and objective of ASOS plc.
Mission
ASOS plc have mission is to become number one online fashion retailer in the
world. It desires to earn the maximum profitability and revenue in the
market by delivering high quality and luxury fashionable consumer
product.
Vision
ASOS have mission is to provide the high quality of fashionable product
and services to its customer and acquire them in large manner. It has vision
is to produce high quality of good and services in the lower prices.
Objective
ASOS company have objective is to earn maximum profitability and
market share in the competitive business environment. Cited venture aim is
to build an increasingly desirable, dependable and differentiated business
model.

Stakeholder of ASOS company
• Employees- Human resource is major stakeholder of ASOS
company who carry out all business activities and function of
business. In the absence of employees, company can not survive
its business in the competitive business environment.
• Customers- Customers are another one of the major important
stakeholder who interested in the company's product service
process, features, distribution etc. While company changes the
prices, features, delivery of commodity then it is very important to
inform them.
• Government- Government is another one of the significant
stakeholder who develop several legislation and norms. It is very
important for company to follow all legislation and regulation
regarding the business.
• Suppliers- Suppliers are those stakeholders who supplies product
and services to its customers in the market. Corporation requires
to satisfy the suppliers by make effective order of raw material
and payment on timely basis.