Operations Services Management: Improving Marketing Operations in Tesco

Operations services
management

EXECUTIVE SUMMARY
Operations and service management is found to be an important concept which is
necessary to understand for each organisation if they want to survive and stay in the market.
Every day the competition is increasing and that's why it provided many impacts on the
organisation and its functional area. It is important to manage the functional areas which are
covered in operation management. So this report will discuss some recommendations in order
to improve the operations practices of the organisation.

Table of Contents
EXECUTIVE SUMMARY........................................................................................................2
INTRODUCTION......................................................................................................................4
MAIN BODY.............................................................................................................................4
4.1 Talk extensively on the Marketing operations in Tesco; explaining what they do and
how their activities could impact the performance of the company. Identifying best
practices and worse practices Marketing operations of Tesco...............................................4
4.2 Critically analysing which operations management techniques or strategies can be
implemented for improving on the worst practice in Marketing operations to boost the
company’s efficiency.............................................................................................................6
4.3 Evaluate how technology could be embedded in this process or evaluate how this has
already been achieved............................................................................................................7
4.4 Identify which other supporting functions are linked to this operation management
practice and evaluate how they can further enhance success of your chosen organisation.. .8
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................11
Books and Journals:.............................................................................................................11

INTRODUCTION
The organisation's success depends on the management of operations and services.
Operations and service management is referred to the process which involved high-level
management focusing on managing all the operations and services of an organisation in order
to provide the best customer support and experience (Bordoloi, Fitzsimmons and
Fitzsimmons, 2019). The organisation included many operations such as finance, marketing,
human resources, customers, etc. This report will undertake a deep analysis of operation
management tools and techniques with a special reference to the Tesco organisation. Tesco is
found to be a British retailer that deals in a supermarket chain. It is very important for them to
manage their operations so that they will be able to achieve their goals and objectives. This
report included a particular functional area and then analyse the techniques and strategies of
operation management. It also included the technology and other supporting functions which
should be embedded in the process of operation management.
MAIN BODY
4.1 Talk extensively on the Marketing operations in Tesco; explaining what they do and how
their activities could impact the performance of the company. Identifying best practices
and worse practices Marketing operations of Tesco
Operational areas are mainly different functions of an organisation that are required to
perform by collaborating with each other in order to help them in achieving their goals and
objectives. Tesco is a multinational organisation of UK that operates its business in many
countries (Candelo, 2019). The company has different operational areas which helps them to
operate their business in effective manner which includes Finance, marketing, Human
resource management, production, administration, customer service, information technology,
distribution as well as research and development. Marketing function of Tesco is most
effective function of Tesco which helps in promoting their goods and service in all over the
world in order to gain the attraction of more consumers towards their offerings. Marketing
strategy of Tesco helps in positioning the company competitively in the market in order to
achieve their goals. Marketing plays an important role in the organisation as it helps in
understanding the customers in better manner in order to influence the business decision for
meeting the needs of customers. Advertising campaigns of Tesco help in making the direct
communication with the customers that leads in building trust in the brand and customer
loyalty.