Understanding Operations, Logistics and Supply Chain Management

Understanding Operations,
Logistics and Supply Chain
Management

Essay: An investigation on issues of New Product Development and Logistic
Mix on Jaguar Land Rover Automotive Limited
INTRODUCTION
Operations management is referred to be an approach which mainly focuses upon
production and distribution of products and services generated by the company. It involves
optimum utilization of resources in the process of manufacturing. Supply chain management is
concerned with administration of products and services flow and involves all the activities and
practices that converts raw material into finished goods (Arunachalam, Kumar and Kawalek,
2018). Logistics management is the administration of supply chain element which is utilized to
mitigate demands of customers by planning, controlling and executing movement and storage of
associated products, services and information from descent to destination in an effective manner.
This essay is based on Jaguar Land Rover Automotive Limited which is a multinational
automotive company of Britain. The company was established in year 2008 and its headquarters
is located in Whitley, United Kingdom. The two areas of operations, supply chain and logistics
management chosen for this project are new product development and process and Logistic mix.
This report covers approaches like total quality management and just in time as the company
faces issues in operations and supply chain management. Use of these approaches helps company
in resolving the issues associated with new product development and logistics. This report covers
identification of operational issues and the way it functions and supports the market. Apart from
this, theories of logistics, operations and supply chain management are review and apply on
issues. Application of these theories helps in resolving the operational issues. At last, solutions
are provided with relevant recommendations and conclusions in this essay.
MAIN BODY
Overview of organisation
Jaguar Land Rover Automotive Limited is one of the leading automotive firm of Britain.
It is a subsidiary of Tata Motors which is an Indian automotive company . The company was
established around 11 years ago in year 2008 in Whitley, UK. The primary operations of
business includes designing, development, production and sales of vehicles the bearing the
marques of Land Rover and Jaguar.

Selected issues
The operational areas which are selected in Jaguar Land Rover Automotive Limited are
New product development and process and Logistic Mix that includes networks, transportation,
channels, capacity and managing inventory (Banks and Stanton, 2016).
Review of theories
There are some theories of operations management that requires to review as these helps
company in managing its operations, supply chain and logistics activities effectively. Some of
the theories that firm can employ are mentioned below:
Just in time: This is the management approach that aligns orders of raw material from
suppliers straight away with manufacturing schedules. This strategy is applied by business entity
to maximize its efficiency and declines the waste by ordering raw materials only when they are
required in the process of production, thus reduces cost of inventory (Ziebart and Rover, 2014).
For proper application of Just in time approach, managers of company requires to predict the
demand of car accurately.
(Source: How does Just-In-Time work in the car industry?, 2019)
In context of Manufacturing Automobile, It works largely on the principles of
manufacturing cars considering their requirement. This process begins one the order is placed by
Illustration 1: Just in time