Urban Planning Strategies and Solutions

This assignment delves into the field of urban planning, examining various strategies and solutions employed to address contemporary urban challenges. It analyzes factors influencing urban growth and sustainability, including housing supply, transportation, and economic development. The assignment further explores diverse funding options available to urban planning initiatives, ranging from traditional bank loans to crowdfunding and equity investments. Moreover, it considers potential exit strategies for businesses operating in the urban planning sector, encompassing mergers, acquisitions, and liquidation.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key considerations for evaluating growth opportunities and justify these considerations
within an organisational context.................................................................................................1
P2. Opportunities for growth applying Ansoff’s growth vector matrix......................................5
TASK 2............................................................................................................................................7
P3. The potential sources of funding available to businesses and its benefits and drawbacks...7
TASK 3............................................................................................................................................9
P4. Develop a business plan for growth......................................................................................9
TASK 4..........................................................................................................................................11
P5. Assess exit or succession option for a small business also their advantage and
disadvantage..............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning for growth is also considered as a activity of strategic business which begins
with finding current capability of firm as well as enables to ascertain trading operations which
are essential for progression in state to modify which incurs into marketing environment
(Angotti, 2018). For this report the chosen company is Norsk European Wholesale Limited
which deals in facilitating import and export services, supply chain, shipping, technical and
specialist services and so on. Its headquarters is in Berskshire, England, UK. The purpose of this
report is to analysis the key considerations for evaluating the growth opportunities and
application of Ansoff's Growth matrix. Funding sources with its benefits and drawbacks as well
as formulation of a business plan. Apart from this exit and succession plan for the small business
with their advantage and disadvantage are also mentioned in this report.
TASK 1
P1. Key considerations for evaluating growth opportunities and justify these considerations
within an organisational context
Norsk European Wholesale Limited is a SME's company within United Kingdom which
offers express delivery, warehousing and storage, technical and specialist services. As a
transportation and logistics industry has opportunities scope for growth as well as expansion into
market. For the growth of the business, this is essential for Norsk European Wholesale Limited
to examine the internal as well as external factors. Herein, it will assists in grabbing attention of
the more consumers towards firm that will enhance level of sales and profitability. Through
making strategic plans, Norsk European Wholesale Limited can accomplish their goals. Advance
technology aids company to perform navigation and transportations can become easy etc. So,
few growth opportunities for respective company to implement advance technology are
mentioned below:
Competitive analysis:
Herein, manager of Norsk European Wholesale Limited can build an effective plan for
implementing advance technology with business to do whole activities. All department of
particular firm can obtain advantage of adapting advance technologies (Dierwechter, 2017). In
this context, company can acquire opportunity for maximising its delivering, technical services.
This will aids in grabbing the attention of consumers towards its firm. It also obtain opportunity
1

to utilise current techniques of marketing. This will helpful for Norsk European Wholesale
Limited to do its business activities in effective way in comparison to their competitors. This will
assists in accomplishing competitive advantage into market.
Porter generic strategy:
It is considered as a essential for business that is advantageous for attaining success for
longer periods. Herein, company positioned themselves through utilising it strengths. This can be
their trained workers, marketing campaign etc. Michael Porters show the strength of the
company that lies upon cost advantage as well as positioning (Faludi, 2013). This model is
executed by Norsk European Wholesale Limited for acquiring opportunity of advance
technology in their transportation system. It included four strategies that are mentioned below:
2
Illustration 1: Porter's Generic Model
(Source: Porter's Generic Model. 2016)

 Cost Leadership: Herein, cost benefits sources are lie upon the business framework. It
included advance technology, economies of scale and so on. With the help of this Norsk
European Wholesale Limited can find out low cost technology producer as well as utilise
whole cost benefits sources. In case for can sustain and attain whole cost leadership then
respective firm can be an average performer into industry. Differentiation: Herein, firm looks to facilitates various services in its industry. Also,
certain aspects are broadly valued through clients. Within Norsk European Wholesale
Limited, manager obtain opportunity of implementing advance technology in new way.
This facilitates innovative services to its consumers as per its requirements in
marketplace. Cost focus: This focus on choosing narrow scope of competition into business. They
select segment in its industry as well as adapt this strategy to facilitate its clients. Norsk
European Wholesale Limited focus upon their cost advantage factors while acquiring
advance technology opportunities in its business operations.
 Differentiation focus: It is usually focus on narrow competitive scope choices into firm
(Friend, Power and Yewlett, 2013). Norsk European Wholesale Limited can concentrate
on facilitating various services to its consumers by applying the advance technology in
their working or operations. They can target segment to its client’s requirements that
assists them to attract more number of consumer towards its firm.
Thus, Norsk European Wholesale Limited can adopt or execute differentiation focus as it
will facilitate fastest services top its users according to the modifying trends as well as its
requirements. It aids in obtaining competitive advantage over competitor’s firms as clients prefer
to avail fast services. If users are satisfied from the firm, then its manager can rise the services
prices. Because of advancement, customers will eager to avail services due to which company
revenue as well as profit will enhance. Also, it will assist in targeting segments towards
customers’ requirements. Therefore, organization can perform its technical, delivery system
consequently.
Resources: This is considered as a sources or supply from that a benefits can be
produced. So, Norsk European Wholesale Limited have some resources such as financial,
human and so on.
3

Capabilities: This is considered as a something an individuals or a thing is capable to
perform. Therefore, Norsk European Wholesale Limited capabilities is technology utilisation. It
can use various types of technology in order to provided standard as well as fastest services to
their customers so that they can satisfy their clients.
Core competencies: This is the strategic advantage which provides business an effective
competitive advantage. The core competency of respective firm is excellent leadership and
organisation so that they can lead as well as guide their staff, workers, subordinates appropriately
in order to accomplish their objectives.
External analysis:
Herein, the firm examine the factors that are political, economic, social and technology.
There are important factors for increasing the process of decision making. This is facts that
world's demand are changing regularly (Gallent and Ciaffi, 2014). Therefore, Norsk European
Wholesale Limited is also modifying its manner of completing their operation in new ways. For
it, organisational manager has to examine PEST to get knowledge regarding the chances take
place in marketplace. All factors are explained below:
4

 Political: Its plays important role in company. Within Norsk European Wholesale
Limited, political factors provide effects on various policies and also change the working
manner. There is modification that takes place are in trading policy, taxes and so on.
Respective firm has to examine these factors effectively as well as utilise them while
completing its operation of business effectually. As per the above given core
competencies of respective company that is excellent leadership through which
competitive advantages can be gained as per the changes policies effective leadership can
influence the employees of the firm to perform accordingly and also guide them to led
properly.
5
Illustration 2: PEST Analysis
(Source: PEST Analysis, 2018)

 Economic: Now a days, most of the industry are international as well as markets are
volatile. Either company is facilitating products or services and their quality is considered
as a essential factors. There are various components that provide impact upon
transportation industry are inflation rate, interest rate etc. Norsk European Wholesale
Limited has to examine overall rates while obtaining opportunity of implementing
advance technology. Social: It impact the transportation and logistic sectors in different ways. This includes
population demographics, public policies, cultural aspects and so on. Norsk European
Wholesale Limited is examining the requirement of clients as well as its culture as per
that it adapt services in its work area. As the essential resources of the respective firm is
financial resources as this assists them to develop the living standard of the society by
providing effective services.
 Technology: This is considered as a essential factors as it is changing rapidly into
marketplace (Gallent and Tewdwr-Jones, 2018). It includes technology using risk,
navigation, GPRS system and many more. Norsk European Wholesale Limited is
utilising advance technology in its operation. They are using artificial intelligence, can
contact to user through social media, Gyroscopic vehicles for delivery, block chain in
logistic etc. for accomplishing its task appropriately. The above mentioned capabilities of
of the respective firm is technology utilisation which help them to gain competitive
advantage as they are using various technology such as block chain into logistic services,
GYROSCOPIC Vehicles for delivery service and so on.
Norsk European Wholesale Limited has examine above mentioned factors for grabbing
opportunity of adapting advance technology in its work area. As it has to utilise whole political
factors that take place at the time of applying advanced technology. It will aid in enhancing
profitability. Macro factors analysis will assist company to know about the political, economic,
social and technological aspects in expected way. Because of that it will able to develop policies
that enable them to accomplish its goals by suitable means that outcomes in acquiring
competitive advantage.
P2. Opportunities for growth applying Ansoff’s growth vector matrix
Ansoff's growth matrix is concentrates upon new as well as existing market strategy for
effective growth into the development of present products or launch new goods into marketplace
6

for enhancing sales and accomplish the requirements of the target consumers (Gururani, 2013).
This is advantageous for Norsk European Wholesale Limited to initiate a business though
developing effectual strategy in order to target clients as well as producing more number of
growth opportunities in future. There are mostly 4 strategies in this matrix that are mentioned
below:
 Market Penetration: Company usually apply this type of strategy for accomplishing
growth in its present products. In order on concentrates on maximising market share into
recent segments of the market by growth into existing goods and services. This strategy is
not riskier that is used through various firm for selling its products at low price in order to
grab more market share as well as cope up with high competition into marketplace. This
concentrates on enhancing the volume of sales by obtaining appropriate knowledge
regarding demands and clients buying behaviours. For example: Norsk European
Wholesale Limited can use this for good opportunity of executing advance technology
into its existing services. It will aid in maximising the activities of working. Therefore, to
implement effectually in UK Norsk European Wholesale Limited can adapt many
marketing campaigns for grabbing the attention of more buyers towards company.
 Product Development: Herein, companies are launching a new products into current
market segment (Hutton, 2013). It concentrates on launching new products by specific
changes in its business operations such as delivery, storage process and so on. For
example: Norsk European Wholesale Limited focus on using various techniques and
changes its facilitating services process. This will assist in providing effective services to
its users. For creating modifications in respective firm can adapt advanced technology for
facilitating better services.
 Market development: According to this strategy, organisation are concentrates upon its
current products or services by launching it in new market segments. This is an effective
opportunity for company to grab large area by maximising its business (Murray, 2013).
Herein, risk is high in comparison to market penetration. When organisation implement
thus types of strategy then it has to add various new distribution channels for
concentrating on geographical market and also has to adapt various policies regarding
prices. For example: Norsk European Wholesale Limited can attain many opportunities to
rise image of the brand as well as market reputation between consumers. Company
7

compare its techniques with its rivals. It is effectual and flexible as this concentrates upon
the value of clients. In case services do not meet with requirements of the consumers then
this will not assist to obtain success into marketplaces.
 Diversification: It is the last strategy of the Ansoff's growth matrix. This is considered as
a riskier from all the above one. In this new products are introduced into new market
segments. This develop an opportunity for organisation in order to enter new marketplace
as well as acquire more profitability through introducing new products by examining
consumers demands. This need a more funds to execute a business into new market. For
example: Norsk European Wholesale Limited can utilise this strategy for attaining
effective competitive level advantages. Respective firm can obtain contracts to facilitates
technical and specialist services to users for rising its services demands.
Herein, Norsk European Wholesale Limited is adapting the diversification strategy in its
company in order to expand their business in another area by providing standard quality services
for grabbing the attention of users. It will assist the respective firm in appropriate examining
market due so it will be simple for their manager to know about the requirements of the clients
effectually. Also the diversified services will be improved as well as offered to consumers. It will
satisfy the customers requirements in successful manner that will outcomes in acquiring
competitive advantage to firm.
By adopting diversification strategy Norsk European Wholesale Limited can get clear
idea regarding strategy and risks. Also, grow their business operations and can earn more
profitability. Moreover, it offers an opportunity to them to tap into and own an undeserved
market or uniquely differentiate their firm from competition. The consequences of not adopting
another remaining strategy are it can not able to develop expensive products. Due to more risk it
can not leverage various firm's existing offerings and so on.
TASK 2
P3. The potential sources of funding available to businesses and its benefits and drawbacks
Company required funds for implementing the activities of the business appropriately to
operate its business for longer period. In case they do not has sufficient funds then this will
become tough for firm to run its enterprises into marketplace (Ravadanegh and et.al., 2016.). In
order to accomplish the work effectually, company has to rise finance from various sources. For
8

the expansion, company is having £ 25000 and rest of the funds they have to raise from effective
funding sources. Some ways are mentioned below:
Bank loan:
This type of funds sources are utilise by different company for raising the firm finance.
Also this is an easiest as well as common methods to accomplish the needs of the finances. In
respects of banks, the government of UK have various regulation for those who are initiating
new enterprises. The firms such as Norsk European Wholesale Limited can utilise bank loans to
raise funds at minimum interest rate for implementing its operations effectively. There are many
financial institutions that facilitates bank loans to small company as firm societies and many
more. Benefits: Bank loans are generally legal as well as fix where Norsk European Wholesale
Limited required to do payments at fixed interest rate to banks and financial institutes.
This provides tax benefits, retained profits and is cost effective also facilitates flexibility
etc.
9
Sources of Funding
Bank Loan
Crowdfunding
Equity Funding
Family and
Friends
Angel Financing
Bank Loan

 Drawbacks: This type of funds sources has fixed interest rate so firm do not decrease or
increase it. Herein, Norsk European Wholesale Limited has to make payments either it is
in profits or loss into its enterprises. It includes irregular amount of payment, repayment
burden and many more.
Crowdfunding
This is the financial source which is utilise to borrow less amount of funds from more
number of individuals for obtaining finances for new business organisation (Rigas and Nawar,
2016). This is the good sources for company those has more networks as well as maintain trust
and loyalty before initiating business. This enhances capital by utilising social networks through
asking them for funds contribution on its projects. It assist Norsk European Wholesale Limited
to raise finance with the help of different websites such as OzCroed, pozible etc. Benefits: It is a simple way to enhancing funds without any types of charges or interests.
Investors can capable to examine the progress of the firm that assists in stimulating brand
by its networks. Through this method Norsk European Wholesale Limited can become its
loyal customers.
 Drawbacks: It does not protect the ideas of firm with patents and copyright. Company
also obtain rewards and returns which demonstrate that it is facilitating more to business
for investing.
Equity Funding:
Expansion as well as growth need more finance in their execution. One of the effective
sources of raising finances is equity that has to be considered by management (Wang And et.al.,
2013). In this respects, association has to issues some share at market by which equity funds can
be organised. This provided them an option to raise finance from appropriate sources and
dilution is high. Benefits: The benefits of this types of sources is that there is no repayment for extra
money amount. Also, no interest is taken against lend money that provides them an
option to perform things effectively as well as not more obligations.
 Drawbacks: Whenever enterprise deals with individuals of outside surroundings its
control get weak. Therefore, specified power reduced while taking decisions regarding
management.
Family and friends:
10

This is considered as a major sources of funds as various small company are utilising it
because they does not has right to issues market share or any another relevant manner to raise
funds. Therefore, it has also many benefits and drawbacks that are as follows: Benefit: It is simple to raise finance from friends and family members as people can
easily reach such number of personnel in effective way.
 Drawback: Disputes among one another will enhance at that time when repayment do not
perform appropriately.
Angel financing:
These are considered as an investors who facilitate finance to the firm for gaining equity
position into organisation. Few angel investors inject funds in business by crowdfunding
platforms online or through developing the networks of angel investors to pool money. Benefits: Funding by angel investors are not more risky and no need to give the invested
money in case of business failure.
 Drawbacks: Firm have to share their ownership and profitability as well as it loss
complete control.
Therefore, Norsk European Wholesale Limited is adapting bank loan for raising funds for
growth opportunities. As bank loan is safe as well as secure and company has to make payment
at fixed rate of interest to bankers. Also, this facilitates flexibility and is cost effectual as well. It
gives tax benefits to the firms.
TASK 3
P4. Develop a business plan for growth
Business plan is considered as a formal document that is formulated to explain business
and their goods and services. It also includes an overview of company as well as its team efforts
to meet targets (Wannop, 2014).
Background of firm:
Norsk European Wholesale Limited is a small scale company. It is located in England,
UK. It facilitates services of import, export, couriers, supply chain, consumer services, freight
forwarding services and so on to their clients.
Mission:
11

Norsk European Wholesale Limited is to facilitates standard quality and earn
profitability.
Vision:
Its vision is to expand its business in another area by satisfying their client's
requirements.
Strategic objectives:
Norsk European Wholesale Limited strategic objectives is to develop its business
activities into various location with advance technology. This can be ascertaining with the
assistance of SMART objectives. Its objectives is to introduce a new venture that provide
insurance services and enhance profitability by 10% within 2 years.
STP Analysis:
It stands for segmentation, targeting and positioning. It helps to evaluate its market to
expand as well as research segments. Norsk European Wholesale Limited used STP as this
assists them to analyse their offerings and the manner they deliver their benefits and value to
particular teams.
 Segmentation: This is considered as a differentiating whole population in various groups
to examine consumers requirements (Ward, 2016). Norsk European Wholesale Limited
choose the geographic segment. Also, various insurance is provided on different freights
or goods of the consumers.
Basis Norsk European Wholesale Limited
Market Large market in UK region
 Targeting: A firm's proactive selection of an appropriate segment of the market with the
purpose to concentrate on marketing offer as well as activities of company towards its
related customers team. So, Norsk European Wholesale Limited is targeting those people
who order beyond £5000 products so that insuring become easy and not more costly.
 Positioning: This is the last step of STP analysis. In this company required to identify
that in what manner they are going to place their products or services. Also, it is the
strategic improvement of services in front of consumers by offering advanced services.
Norsk European Wholesale Limited get knowledge as well as have created a USP for
new venture that facilitates insurance service.
12

Financial information:
In order to introduce new ventures of insurance services, Norsk European Wholesale
Limited has an essential objectives is to expand its business for growing their activities of
enterprises into another location of nation. Respective firm need to raise its finance for launching
its business in insurance industry. For accomplishing its capital, they can raise its funds from
various sources like bank loan, crowdfunding and so on. It required £70000 from that it has
£25000. and rest of £45000 will obtain from financial sources. Therefore, financial budgets for
opening its ventures are given below:
Budget
Particulars Amount(£)
Promotions 10000
Advertisement expenses 15000
Implementing new technology cost 30000
Rent for place 15000
Total 70000
Measures for monitoring and evaluating progress:
For monitoring as well as measuring the business plan Norsk European Wholesale
Limited are considered some measures so that it can accomplish its objectives. The above
business plan can be monitored and evaluated by controlling and measuring place of the
business, observing requirements of the clients. This assists respective firm to sustain for the
long time duration.
Cash Flow:
Apr-
2019
May
-
2019
Jun-
2019
Jul-
2019
Aug
-
2019
Sep-
2019
Oct-
2019
Nov-
2019
Dec-
2019
Jan-
2020
Feb-
2020
Mar
-
2020
Yea
r-
2020
Cash flows from
operating activities
13

Profit / (Loss) for
the year
5,12
8
4,98
2
5,62
7 217
4,60
8
4,51
4
5,91
0
2,01
0
3,50
1
3,29
2
6,98
0
5,60
1
52,3
70
Interest
1,09
2
1,08
3
1,07
4
1,06
5
1,05
6
1,09
7
1,08
8
1,07
8
1,06
9
1,05
9
1,15
0
1,13
8
13,0
49
Taxation
1,20
3
1,16
9
1,32
0 51
1,08
1
1,05
9
1,38
6 471 821 772
1,63
7
1,31
4
12,2
84
Adjustment for non-
cash expenses:
Depreciation
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,50
0
1,90
0
1,90
0
18,8
00
Amortization 100 100 100 100 100 100 100 100 100 100 100 100
1,20
0
Reserves - - - - - - - - - - - - -
Changes in
operating assets &
liabilities
Inventory
(1,5
64)
(634
)
(822
) 445
(289
)
(285
)
1,44
5
(1,3
91) 388
3,82
1
(5,8
01)
2,78
5
(1,9
03)
Trade Receivables
(4,0
60) 395
(2,9
35) 710 39
(1,4
48)
2,49
4
(2,4
84) 722
7,32
6
(11,
924)
5,93
3
(5,2
32)
Loans & Advances - - - - - -
(1,0
00) -
1,00
0 - - - -
Other Receivables - - - - - - - - - - - - -
Trade Payables
2,66
2 481
1,08
4
4,94
7
(4,1
04) 461
(2,5
87)
4,46
3
(915
)
(5,3
80)
4,23
6
(2,4
42)
2,90
7
VAT Payable
2,19
5
3,75
7
3,91
4
(8,8
89)
3,65
9
3,64
4
(5,8
93)
3,26
2
3,38
8
(7,3
02)
4,34
3
4,00
1
10,0
79
Payroll Accruals - - - - - - - - - - - - -
Other Accruals
(5,5
00) - - - - - - - - - -
6,00
0 500
Other Provisions (4,2 - - - - - - - - - - 3,00 (1,2
14

00) 0 00)
Cash generated
from operations
(1,4
45)
12,8
33
10,8
62 146
7,64
9
10,6
41
4,44
4
9,01
0
11,5
75
5,18
9
2,62
1
29,3
29
1,02,
854
Interest paid
(1,0
92)
(1,0
83)
(1,0
74)
(1,0
65)
(1,0
56)
(1,0
97)
(1,0
88)
(1,0
78)
(1,0
69)
(1,0
59)
(1,1
50)
(1,1
38)
(13,
049)
Taxation paid - - -
(11,
692) - - - - - - - -
(11,
692)
Net cash from
operating activities
(2,5
37)
11,7
50
9,78
8
(12,
610)
6,59
3
9,54
3
3,35
6
7,93
2
10,5
06
4,13
0
1,47
2
28,1
91
78,1
13
Cash flows from
investing activities
Purchases of
property, plant &
equipment - - - - - - - - - -
(24,
000) -
(24,
000)
Purchases of
intangible assets - - - - - - - - - - - - -
Purchases of
investments - - - - - - - - - - - - -
Net cash used in
investing activities - - - - - - - - - -
(24,
000) -
(24,
000)
Cash flows from
financing activities
Proceeds from
shareholders'
contributions - - - - - - - - - - - - -
Dividends paid - - - - - - - - - - - - -
Proceeds from loans
1 - - - - - - - - - - - - -
Proceeds from loans
2 - - - - -
10,0
00 - - - - - -
10,0
00
Proceeds from loans - - - - - - - - - - 24,0 - 24,0
15

3 00 00
Proceeds from
finance leases - - - - - - - - - - - - -
Repayment of loans
1
(693
)
(697
)
(701
)
(706
)
(710
)
(714
)
(718
)
(722
)
(726
)
(731
)
(735
)
(739
)
(8,5
92)
Repayment of loans
2
(407
)
(409
)
(411
)
(413
)
(415
)
(499
)
(501
)
(504
)
(506
)
(509
)
(511
)
(514
)
(5,6
00)
Repayment of loans
3 - - - - - - - - - -
(353
)
(354
)
(707
)
Repayment of
finance leases
(818
)
(821
)
(823
)
(826
)
(829
)
(832
)
(834
)
(837
)
(840
)
(843
)
(846
)
(848
)
(9,9
97)
Net cash from
financing activities
(1,9
18)
(1,9
27)
(1,9
36)
(1,9
45)
(1,9
54)
7,95
6
(2,0
54)
(2,0
63)
(2,0
73)
(2,0
82)
21,5
55
(2,4
56)
9,10
4
Increase /
(Decrease) in cash
equivalents
(4,4
55)
9,82
3
7,85
2
(14,
555)
4,63
9
17,4
99
1,30
3
5,86
8
8,43
3
2,04
7
(973
)
25,7
35
63,2
17
Cash & cash
equivalents at
beginning of year
25,1
00
20,6
45
30,4
68
38,3
20
23,7
65
28,4
03
45,9
02
47,2
05
53,0
74
61,5
07
63,5
54
62,5
82
25,1
00
Cash & cash
equivalents at end
of year
20,6
45
30,4
68
38,3
20
23,7
65
28,4
03
45,9
02
47,2
05
53,0
74
61,5
07
63,5
54
62,5
82
88,3
17
88,3
17
TASK 4
P5. Assess exit or succession option for a small business also their advantage and disadvantage
Small and medium company are set up for obtaining high levels of profitability margin as
well as sales revenue. For accomplishing this objectives, manger formulate policies and
strategies as its business can operate in effective manner (Wu, 2015). As Norsk European
Wholesale Limited is introducing new ventures that provides the insurance services will aids
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them to expand its operations and market place. Some of the strategies of succession are
developed for obtaining the growth into markets well as competitive edge are mentioned below:
Mergers:
It is the essential part for growth strategy of the company. Thus, most small and medium
firms are unwilling to comply entities and expand in another marketplace. Norsk European
Wholesale Limited have merger with another growing firms that assists in accomplishing
financial goals in specified time periods. Advantage: This will aid in developing economic of scale also, it aids in gaining higher
profitability to firms. Struggling firm can be a benefits for the new management.
 Disadvantage: It will be tough to communicate and coordinate. This enhances the market
share that lead towards monopoly power as well as provide services at high cost to its
clients.
Therefore, merger will assist firm in expanding its presence into large market because of
that its profit and revenue will maximise. Also, its enhances its brand reputation.
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Options
Succession Exit
Mergers
Joint Ventures
Liquidation
Sell business into
open market
Winding Up

Joint Ventures:
This are organised among two different parties in order to pooled resources for
completing a work in definite time duration. This can be in context of new project or any kinds
of business activities. This advantages as well as disadvantages are mentioned below: Advantage: This facilitates creative expertise to firms due to which task are being
performed more efficiently. It also assists in obtaining appropriate resources such as
proficient employees and advance technology.
 Disadvantage: herein, there are the risk regarding flexibility such as workers many not
acquire proper freedom of performing any types of task.
As firm is new into marketplace as well as clients are not known with their services, it
will be advantageous for firm to has joint venture with successful organisation. It will aids them
in expanding its services without any types of difficult process.
Exit options for business are explained below:
Liquidation:
When firm is not stable into marketplace as well as does not capable to adapt recent
market trends and also various strategies the it has to shut down its enterprises. Liquidation is
utilise when firm is suffering from loss continuously from longer time and their liabilities more
in comparison to its assets in that case company has to liquidate its company. Herein, Norsk
European Wholesale Limited has to sale its assets to pay the liabilities. Some of its advantage
and disadvantages are explained below:
 Advantages: In this, if can legal action against company is obstructed as well as their
owner is free from some legal problems and also can adapt new ideas to initiate new
enterprise.
Through selling assets, firm can pay off its liabilities as well as not paid liability are
written off as Norsk European Wholesale Limited owner are not capable to pay the debts.
 Disadvantage: During the time of liquidation, a condition arises at which owner has to
sell its personal assets in order to recover Norsk European Wholesale Limited debts that
is possible to facilitate dividend to its creditors.
Sell business into open market:
This is the other option to exit business is sell it in open market. Herein, enterprise are
sold to some other people in marketplace (Young, 2016).
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 Advantage: Employees has proper knowledge and experiences regarding business
because of this it become simple for new owner to handle business effectively.
 Disadvantage: Customers trust and faith minimises due to new management owed top
that revenues can suffer substantially.
Winding up:
This is considered as a methods of dissolving business that can be performed by selling
the assets of firm in exchange off paying whole debts as well as liabilities. Also, remaining
amount will be divided within company's shareholders. Advantage: Firms debt is written off because of having insufficient finance with owners
so, it provides an escape route from the case of “no win”.
 Disadvantage: Firm can lose its effective staff. Also, includes many legal procedures that
are time consuming.
Therefore, the consequences of not planning an exist strategy are respective firm cannot
able to leverage tax reduction opportunities in advance. It do not have to loose their proficient
staff and many more.
CONCLUSION
As per the above report it has been concluded that planning is essential for the business
growth as this aids in expansion. Porters generic model as well as PEST analysis were utilise that
assists in examining the manner through which growth opportunities and competitive advantage
can be accomplished. There are some resources of funds such as bank loans, crowdfunding etc.
that are used to raise finances for expansion. An effective business plan is leads firm to manage
funds in appropriate way. Also, there are various methods such as joint venture, mergers etc. for
expanding business presence into marketplace. Along with this, it is summarised that there are
many option fro company to operate its business as well as obtain success or close its firm it
suffers from loss from longer duration.
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